Future Business: Launching a Sustainable Food Business

Jenny Dawson, founder of Rubies in the Rubble, told the story of how she launched her award-winning social enterprise which reduces food waste, produces delicious jams and chutneys and sells them to discerning customers – all based on a few core beliefs: make use of what you have, care about your resources, embrace oddity. 

This was one of a series of Future Business events designed to get us all thinking about social entrepreneurship and inspire conversation, reflection and action. 

The event was delivered by Plymouth Social Enterprise Network in partnership with Plymouth University's Futures Entrepreneurship Centre and Plymouth City Council.

About Jenny Dawson (extract from Plymouth Social Enterprise Network profile page)

After graduating with an MA in Mathematics and Economics, Jenny worked at Odey Asset Management for two years. But, with her passion for reducing food waste and a vision for making the less ordinary special and unique, Jenny left her job in 2011 to launch ‘Rubies in the Rubble’. Her idea was simple - to make delicious products from what would otherwise be thrown away – and create a business which carried a message as well as tackle a problem.

Jenny was brought up on a farm on the west coast of Scotland where her mother made delicious preserves from gluts in the vegetable garden and having been brought up on yummy chutneys, she simply continued her mothers good teachings… but en masse!

About Future Business

Each Future Business event features a story from a nationally renowned social entrepreneur followed by discussion about social enterprise in Plymouth. Future Business is part of a wider programme of Social Enterprise City events put on by Plymouth Social Enterprise Network, Plymouth City Council and Plymouth University.

Future Business

Room 203, Futures Entrepreneurship Centre, Mast House, Shepherd's Wharf, 24 Sutton Road, Plymouth PL4 0HJ