Thursday 6 February – 9:00–18:00, Exeter Science Park: Induction and Face-Face Seminar 1: Evaluate the role of marketing and understand factors in the organisation’s marketing environment
Monday 10 February - 9:00–10:00: Webinar 1 and Q&A: Marketing approaches
Wednesday 12 February – 9:00–11:00: Online forum 1 with guided learning exercises: Customer and market segmentation, targeting and positioning
Monday 24 February – 9:00 –10:00: Webinar 2 and Q&A: Different marketing approaches
Thursday 27 February – 9:00–13:00: Online forum 2 with guided learning exercises: New market entry, diversification, co-creation.
Wednesday 4 March – 9:30–16:00, Exeter Science Park: Face-Face Seminar 2: Marketing mix techniques
Wednesday 25 March – 9.30–14:00: Face-Face Assessment Workshop at Exeter Science Park
In addition, you will receive 1:1 support from the course tutor constituting a total of one hour's support per delegate. Please note you will need to attend each of the face-to-face sessions although the webinars will be recorded in case you are unable to make the precise times.
The course is FREE for eligible people who either have a Devon postcode or who work for an eligible small-or-medium sized business based in Somerset or Devon. The eligibility criteria for individual participants are as follows:
- right to work in the UK
- over 16
- work in a management or marketing occupation where you can apply what you learn on the course
- have functional skills in English.
You will also need reliable access to the internet to take part in the online sessions.
Once you have booked onto the course we will contact you to arrange a short interview to check you meet the eligibility criteria. You will need to bring a copy of your passport (or alternative proof of your right to work in the UK) to the first session and complete a project participant form.
Please note that places on this course are subject to fulfilling the eligibility criteria above. All courses are subject to participant numbers and will only run if sufficient numbers are achieved. The University of Plymouth reserves the right to cancel a course if insufficient participant numbers are recruited.
This course is accredited by the Chartered Management Institute (CMI) and delivered by the University of Plymouth with funding from the European Social Fund's Hidden Talent and Strategic Employer Engagement projects.