Flourishing is the Outcome
  • Plymouth University

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Following his presentation and workshop at the Social Enterprise event ‘Social Business – Global Business’, Antony Upward will be hosting a special, one-off UK appearance, showcasing the Flourishing Business Canvas developed by Ontario’s Strongly Sustainable Business Model Group.

How can we create businesses that are financially rewarding, socially beneficial, and environmentally regenerative - flourishing business? In this one-off event, we will explore and experience a new visual studio approach to designing flourishing business.

You will develop an understanding of and then experience a new collaborative visual design process, to create business models for flourishing enterprises. The objective of this new approach is to enable leaders and collaborative teams to systematically envision and design the factors necessary, to facilitate transformation toward strongly sustainable outcomes*. 

This workshop introduces collaborative, visual sense making tools and processes developed at OCAD University by the Strongly Sustainable Business Model Group - specifically the Flourishing Business Canvas.

Discover next-generation collaborative visual design tools for modelling flourishing enterprises in any sector. 

At this workshop, you will:

  • learn and understand an innovative approach to co-creating business models for flourishing enterprises, based on economic, social, and environmentally-effective design principles
  • gain an expanded appreciation of the challenges facing leaders as they move their organisations toward flourishing, and a set of tools for designing resolutions to those challenges
  • discover the next generation collaborative visual model design tools for modelling flourishing enterprises in any sector
  • be equipped to begin use the tool after the workshop in the evaluation of existing enterprises, and to envision new initiatives.

You will explore elements of a new language to describe, discuss and tell stories about the business models of flourishing enterprises. In small groups we will discover the challenges imposed on current business models by current socio-cultural-economic norms, and review some key future concepts required for flourishing business models. Participants will explore how the elements of this language are structured in the Flourishing Business Canvas visual design tool. 

We work with a case study of a food processing business, striving to create a range of flourishing outcomes for its many stakeholders (a certified Benefit Corporation). The Flourishing Business Canvas enables the description, evaluation, diagnosis, assessment, design and stories about flourishing businesses. Participants will take away their own worked example to further explore dynamics and business models for their flourishing enterprise. You will be invited to share in an appreciative design critique of the tools, and offer feedback for its evolution and further development.

Contact the Faculty and School Support Office, Mast House (email: MastHouseFacultyandSchoolSupportOffice@plymouth.ac.uk / tel: 01752 585738) for more information.

* Strong sustainability, a term defined by ecological economists, defines the conditions for a flourishing and resilient society. Resilient, strongly sustainable society is defined as “the possibility for human and all other life to flourish on this planet forever” - John Ehrenfeld, MIT.

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About  Antony Upward

Antony is  a recent graduate of York University with a Masters of Environmental Studies in Business Model Design and Sustainability. He is a Certified Management Consultant with 26 years’ experience in the design and implementation of management information systems for companies such as Apple, Bell Canada, CGI and AT&T. 

Anthony is an OCAD University Industry Partner and a co-founder of sLab’s Strongly Sustainable Business Model Group. He is a Sustainability Business Architect and Principal of Edward James Consulting Ltd, a flourishing enterprise design consultancy in Toronto.

Event photography and video
Please be aware that some of Plymouth University's public events may be attended by University photographers and videographers, for capturing content to be used in University online and offline marketing and promotional materials, for example webpages, brochures or leaflets. If for whatever reason, you or a member of your group, do not wish to be photographed, please make yourself known to staff working at the event on arrival or to the photographer.