Digital Marketing in Practice – Design, implement and measure effective campaigns

Book launch event
Digital Marketing in Practice – Design, implement and measure effective campaigns

  • Portland's Pizzeria, Portland Square Building, University of Plymouth

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The Faculty of Arts, Humanities and Business cordially invite you to join the book launch of Dr Hanne Knight's new book Digital Marketing in Practice – Design, implement and measure effective campaigns. 
Drawing upon years of research and practice, the book covers how to execute digital marketing responsibly by incorporating accountability, inclusivity and meaningful sustainability messaging in successful digital marketing campaigns. It balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. 
Exploring key definitions and best practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, the book shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.
PROGRAMME
16:00–16:30 | Arrival and registration 
16:30–17:00 | Talk by the author 
17:00–18:00 | Mingle and nibbles 
This event provides a great opportunity for guests to hear about emerging themes and current trends in digital marketing. There will be plenty of time for guests to network. 
Refreshments and nibbles will be served.  
Please RSVP by Wednesday 14 June 2023 via the Eventbrite webpage or email hanne.knight@plymouth.ac.uk for any queries.
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