Designing complex interventions for behaviour change: art or science?
  • Bircham Meeting Room, South Corridor, ITTC Building, Plymouth Science Park, 1 Davy Road, Plymouth PL6 8BX

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This DECI Brown Bag informal lunchtime seminar will be given by Colin Greaves, Associate Professor in Psychology Applied to Health, University of Exeter Medical School.

Colin will share his experiences in using intervention mapping methods to develop behaviour change interventions. He will illustrate this with examples, including the development of an exercise-based rehabilitation and self-care intervention for people with heart failure. 

Themes will include:

  • The importance of engaging with stakeholders (including Service users)
  • Using logic models and theories of behaviour change and other sources to specify change processes and intervention components
  • The importance of delivery style and quality - it's not (just) what you do, it's the way that you do it - and this needs to be planned for
  • Acknowledging limitations of this (and other intervention development frameworks) - does reducing complex interventions into a table of elements make them more "scientific" or should intervention development be more of an art than a science?

You are invited to this informal Brown Bag seminar and are welcome to bring your lunch. 

Please register your attendance by emailing

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