This Institute of Health and Community and the Centre for Culture, Community and Society seminar is led by Dr Candice Howarth.
As the concept of climate change
has matured, increasing focus has been placed on the interconnections between
its economic, political, cultural and social aspects. However the urgency of
the issue is not reflected in action where there is a lack of concrete decision
making where awareness and intention to act on the issue rarely result in
climate action. Where action has taken place (for example adaptation and mitigation),
failing to communicate this means action stagnates and risks failing to lead to
long term, sustained change. A better understanding is needed of how (and if)
communication about the causes, impacts and solutions of climate change enables
further climate action.
Climate change communication methods primarily rely on the premise, defined by the Deficit Model, that providing people with more information will automatically lead to action. However people are made up of a web of values, beliefs, attitudes, norms, cultures, perceptions and habits, all of which affect the communication of climate change, its interpretation and resulting action. Climate communication must therefore adopt a multidisciplinary approach, incorporating key elements from climate science (for example causes, impacts, adaptation, mitigation, economics, resources depletion etc.) and social science theories to facilitate climate action now and in the future.
This seminar will address how communicating climate change can influence climate action. It will present a framework on how to best deliver information to facilitate dialogue between the research, policy and public spheres.
This free seminar is open to all but booking is required via the Eventbrite website.
Please visit this Eventbrite page for details of other IHC events.