Applying Behaviour Change Principles
  • Seminar Room 1b, John Bull Building

Save event

Over the past decade the importance and difficulty of changing behaviour has been increasingly recognised by the research community. 

Many theories abound. In an effort to systematically consolidate current thinking in behaviour change, leaders in this field, Susan Michie, Lou Atkins and Robert West published the Behaviour Change Wheel. While this provides some structure when thinking about behaviour changes interventions and theories, it can still be difficult to know how the multitude of theories fit with one another and where to start. 

In this informal seminar by Dawn Swancutt and Emma Cockcroft, we will talk through some basic concepts of behaviour change and, using examples from our own struggles, explain how the behaviour change wheel can help to guide the design and application of behaviour change interventions in research. Please come along and join us to share your thoughts about this topic.

Email to book a place.

PMay 2019N
29 30 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31 1 2

Today's events

Event photography and video
Please be aware that some of the University of Plymouth's public events may be attended by University photographers and videographers, for capturing content to be used in University online and offline marketing and promotional materials, for example webpages, brochures or leaflets. If for whatever reason, you or a member of your group, do not wish to be photographed, please make yourself known to staff working at the event on arrival or to the photographer.