Applying Behaviour Change Principles
  • Seminar Room 1b, John Bull Building

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Over the past decade the importance and difficulty of changing behaviour has been increasingly recognised by the research community. 

Many theories abound. In an effort to systematically consolidate current thinking in behaviour change, leaders in this field, Susan Michie, Lou Atkins and Robert West published the Behaviour Change Wheel. While this provides some structure when thinking about behaviour changes interventions and theories, it can still be difficult to know how the multitude of theories fit with one another and where to start. 

In this informal seminar by Dawn Swancutt and Emma Cockcroft, we will talk through some basic concepts of behaviour change and, using examples from our own struggles, explain how the behaviour change wheel can help to guide the design and application of behaviour change interventions in research. Please come along and join us to share your thoughts about this topic.

Email laura.gill@plymouth.ac.uk to book a place.

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