The University brand and tone of voice
We started our rebranding project after extensive market research revealed that people felt our identity and logo did not match our reputation as a vibrant, innovative and excellent university.
MSc Brand and Design Management
With Plymouth University's MSc in Brand and Design Management you’ll explore the value of brand and design management in an era of increasingly saturated markets. You’ll develop entrepreneurial, leadership, research and communications skills.
Future Business: Building a Good Brand
What's on at Plymouth University: Future Business: Building a Good Brand - hear how Belu came to be an award winning super-brand. Plymouth University, 9 January 2015.