Session one: notes and updates

Student Focus Group session one:
social media

Notes and recommendations

  • Session 1.1 Tuesday 11 October 2016, 16.30 – 18.30 (11 students)
  • Session 1.2 Wednesday 19 October 2016, 16.30 – 18.30 (12 students)

Tabled questions and topics

  • How can we improve our social media engagement with students?
  • What should our use of social media achieve as a service?
  • What should our content look and feel like?

Key strong messages

1. More visual images on all pages and platforms, less generic text.

2. More ‘approachable’ content, such as humour, images and student stories.

3. More personalisation through interaction with subject specific social media platforms, content specific to the outcomes of students (students getting jobs, placement outcomes and ‘good news’). Answer and engage with students through both Twitter and Facebook.

4. More incentive to like, share and comment through partnerships with local businesses and UPSU (money off vouchers).

5. 90 per cent in session one think we should merge all our social media pages across the service and approximately 60 per cent in session two.

6. Facebook is the most used and most popular platform for user interaction and information.

Suggestions around interactions on all our social media platforms

1. Encourage students in bio to ‘Turn-on notifications’ (across Twitter, Facebook, Instagram).

2. Engage followers in discussion.

3. Interact more with people, more personalised.

4. Promotions/incentives/giveaways/sponsors ‘like, comment and share’ - more visibility on Facebook.

5. More hashtag usage for student jobs Twitter feed.

6. Utilise societies to get students/peers that can share their experiences (and how their extra-curricular activity has helped in their career). Peers organising tailored events more likely to be attended - students helping with social media, bigger following.

7. Careers Service too general, satellite service for creative subjects - tailor social media posts to specific degree programmes/faculties.

8. Have Facebook ‘Events’ to engage more students in activity. They are then able to say if they are ‘attending’ or not.

9. Incentivising using social media through offers (vouchers).

10. Two posts a day (Twitter) - too many that are the same. Do more that are more varied.

11. Competitions which involve prizes (scan to win example) which are then promoted on or take place on social media.


Suggestions on tone and text

  • ‘Adapt’ tone of voice (sarcasm, humour, wit) but remain professional (more approachable) - adapt to different departments across the different platforms.
  • Facebook posts are too wordy - need to be snappier. Images are there but huge paragraphs to read not inviting.

Suggestions and comments on content across all social media platforms

  • Very informative, good foundation for careers advice, easily recognisable, coherent.
  • Easy to access Facebook page, Twitter is good too, frequent posts with lots of information, enough going on but not too much.

Would like to see:

1. More subject specific articles, industry interviews, alumni stories, more peer/alumni profiles and articles.

2. ‘Student of the Month’ initiative - case studies each month to highlight what the careers service has done for them. Written by the student (student voice).

3. More varied content, ‘come to the Hub’ is too general. Pictures are not very entertaining. Facebook is ‘fast’ - if it doesn’t catch your eye immediately it will be ignored. Merge image and text.

4. Update cover photo/profile photo often/moving profile photo. More alive!

5. Who are your employability team? More information about who works in the service.

6. Pin the ‘Come to the Hub’ to the top of timeline/Twitter and then don’t post it as much.

7. Currently too impersonal. Very general, have a more personal touch.

8. More visual posts, more pictures, reduce content.

9. FAQs about the service somewhere visible (pinned post).

10. YouTube advice videos, TED talks from employers, event highlights - more convenient, options are there to view if you were unable to attend. More videos from the service (verified).

11. Keen to see more memes, short videos and shareable ‘funny’ content.

12. Change the cover page and pictures often (Facebook).

Feedback about whether we should merge the Facebook/Twitter pages for all services (main, placements, student jobs)

Ideas and feedback (comments as written/spoken):

  • One whole service social media account which informs many platforms: Facebook, Twitter, Instagram, Snapchat.
  • Additional page that gives you the ‘breaking news’ on all the tailored content located on other platforms.
  • A space for information about main events, info that ‘everyone needs to know’.
  • Like the idea of Instagram - memes, personalised, using humour, funny hashtags, ‘people share funny’.
  • Separate on Facebook, but merge on ‘smaller’ social media platforms (Twitter).
  • Student Forum Page where students generate the content on jobs they have seen. Share course specific content over to this page so other students could see it.
  • Link everything up on one Facebook page.
  • Instagram a good idea, to show pictures from events, post events, celebration of people who have got placements or jobs to show that ‘stuff does get done’.
  • YouTube – Q&A session or Facebook Live Q&A for students who are too worried to come in or just want to ask a question. This would also be useful for graduates.

New ideas

  • Jobs Tinder - picture and quick snappy description can choose which jobs you like (or not) (like Clever Student Lets).
  • Could we use Ambassadors to be our insiders to promote our channels?
  • Find ways to engage to prospective students early on with the service.
  • Snapchat could be used for stories on the day of events so that a student could follow an event, particularly if they could not make it to the event. Opinion on the use of Snapchat was split – some seeing the value of using it for events, interaction and visual content – others feeling it would not gain enough interest.

Additional comments

  • Being redirected to another website for registration is not convenient.
  • If your careers advisor had a professional social media account would you use it to ask questions? Would it be different to the general Careers & Employability one? Yes - can ask quick questions (easier than an email).

Topics for future sessions

  • careers adviser appointments
  • accessibility
  • final year support/stage specific help
  • working abroad
  • events
  • knowing what careers advisers do – seeing our sessions recorded
  • raising awareness of the service
  • Careers & Employability Society.