Topic 2: Engagement
topics of concern and interest:
with academic staff and university services
engagement through timing and use of promotional tools.
Prior to the focus group none of the
students had heard of or engaged with the placements social media pages. Based
on the group attendees, this is likely to be for a number of reasons: first
year students, degree does not have placements and postgraduate students.
However, all were interested in the running of the pages and felt that they
provide a valuable service, particularly if they were to focus on shorter
placements, volunteering and internships, rather than just industrial
All groups felt that to grow
engagement sharing with other University of Plymouth social media accounts and
find ways to collaborate with them to garner validation and support with a new
audience would be beneficial. This could include faculty, central, student
services, international and programme social media accounts as well as
engagement with the Student Union. Students noted the popularity of the Student
Jobs Twitter page and noted that they have engagement with other pages.
Students felt that promotion in induction was not likely to be effective as
there are so many messages, but as in other focus groups, including a
‘Follow-us’ promotion as part of a wider careers induction ‘Tool Kit’ would be
useful for students as they could read through this in their own time. Again, as
mentioned in other focus groups, having a student Careers Service Ambassador in
each faculty could really help to promote the accounts and drive some student