What can I do with my marketing degree?

Discover employment and further study opportunities that you could consider once you graduate with a marketing degree and learn how you can stand out to graduate employers.

We encourage you to:

  • undertake career planning and research
  • build your networks, meet employers and graduates
  • gain essential work experience during your course
  • attend career fairs and events
  • continually develop your skills and knowledge
  • get involved with relevant clubs and societies
  • visit the Careers Service for advice.

Knowledge and skills

Your study of marketing will provide you with knowledge and skills that are valuable to employers, both in terms of directly-relevant technical skills in addition to broader soft skills, such as:

  • ability to analyse information and identify, as well as predict, future behaviour or trends
  • understanding of how to identify, and effectively engage with, target markets
  • commercial awareness
  • written and verbal communication skills
  • presentation skills
  • creative thinking and adaptability; able to seek out and act on new opportunities
  • planning and strategic thinking; active problem-solving skills
  • ability to work from your own initiative as well as part of a team.

Career options

Marketing offers a broad range of career opportunities.

If you have a direct interest working in Marketing, it’s worth remembering that many different types of business may be open to you as a future workplace. For example, you could choose to work for a large company that specialises in Market Research; you could also work in a small- or medium-size business in an unrelated sector or industry as a Marketing Executive/Manager. Other job options that relate directly to your degree include:

  • advertising
  • digital marketing
  • market research
  • public relations
  • engagement-focused roles such as Social Media Manager
  • sales

You could also apply the broader skills developed during your degree to many other opportunities: it is estimated that although graduate employers often specify a minimum degree classification as part of their shortlisting, approximately 70% of graduate employers do not specify that you must have studied a particular subject to work for them. However, graduate employers do highly prize skills such as critical thinking, analytical skills, creative thinking and commercial awareness which are some of the key skills you can develop during your marketing course.

Researching your career options

With such a wide range of careers open to you as a Marketing graduate, it is important to make sure you explore and research your options thoroughly so that you can make informed decisions about your future.     

Take a look at the Prospects, TargetJobs and the professional associations websites for inspiration:     

Additional related professional bodies that you might be interested to learn more about include:

Employment Opportunities

Below is a snapshot of what some of University of Plymouth marketing graduates told us they were doing six months after graduation. For some graduates, these jobs serve as stepping stones to professional posts by providing relevant workplace experience.

  • Supporter Relations Executive
  • New Business Executive
  • Financial Offer Letter Writer
  • Marketing Co-ordinator
  • Marketing Specialist
  • UK Product Manager - Fitness and Wellness
  • Communications Manager
  • Marketing Executive
  • Digital Marketing Executive
  • Junior Account Manager
  • Security Marketing Specialist
  • Commercial Graduate
  • Graduate Account Executive
  • Digital Marketing Intern
  • Account Manager
  • Trainee Category Executive
  • Junior Brand Manager
  • Lead Development Representative
  • Student Recruitment and Outreach Assistant
  • Marketing Manager
  • Recruitment Consultant
  • Media Planning and Buying Executive
  • Program Co-ordinator
  • Customer Relationship Management (CRM) Systems Support Officer
  • Marketing and Sales Support Assistant
  • SEO Executive
  • Project Manager
  • Social Media Executive
  • Freelance Marketer
  • Campaign Manager
  • Marketing Co-ordinator
  • Sales Revenue Planning Executive
  • Marketing Officer
  • Customer Business Analyst
  • Digital and Creative Marketing Assistant
  • Buyer
  • Organic Performance Executive
  • Sales Executive
  • Performance Media Executive

Employers

Further study

Some of the careers chosen by marketing graduates will require or benefit from further study, so this should be considered carefully. The University of Plymouth offers the following postgraduate study options that could be of interest to marketing graduates:  

You should consider the financial implications of further study as well as selecting a programme that suits your interests, learning style and future career direction. The following websites are a good starting point for exploring postgraduate options, but you may also benefit from talking to a Careers Consultant about your particular situation.  

Some useful websites to help you find a suitable post-graduate programme;  

Careers Service support

Accessing support from the Careers Service couldn’t be easier, come along to the Careers Service Helpdesk in the Student Hub or access our 24/7 online resources.

There is a wide range of support available from skills workshops to events, placements and internships advice, 1-2-1 appointments and help getting started with LinkedIn.

Our bite-sized Skills Workshops can give your career the boost it needs. Choose from a range of topics:

  • effective career planning
  • job hunting techniques
  • finding part-time work
  • CVs and interviews
  • mastering LinkedIn
  • and more

Workshops are delivered by the Careers Service, however they are also an opportunity to learn from your peers, share experiences and ask questions. Visit myCareer to see the full range of activities and to book your place.

Connect with graduates

Build your network and job sector knowledge using LinkedIn’s alumni tool. This will allow you to see the career journeys of graduates from your programme, the qualifications they completed, the skills they developed and employers they worked for. You can then ‘connect’ with people of interest.

  • Search LinkedIn for ‘University of Plymouth’
  • click on ‘Alumni’
  • filter the results by subject, sector, company or location.

For more information about the alumni tool click on LinkedIn alumni tool guide. If you are looking for help to set up or learn how to make the most out of your LinkedIn profile, click on the LinkedIn guide for students or come to one of our workshops.

Other advice and guidance

Gain work experience

Undertaking work experience in your first and second years will help you stand out from the crowd when the time comes for you to complete applications for graduate employment and further study. Work experience develops valuable skills and qualities that employers are looking for and is essential for many roles. It can also help you to confirm or rule out particular career choices. Furthermore, experience in the workplace can bring you into contact with people who may be able to assist you at the beginning of your career.

You have plenty of options open to you. You could apply for a placement year, work part-time around your studies, undertake volunteering or approach organisations directly to negotiate short periods of work experience. Some organisations offer paid internships over the summer or of one year’s duration.

The University of Plymouth Students’ Union also offers a wide range of volunteering opportunities.

Clubs & Societies   

 Engaging in a sport or society shows employers you are engaged and seek out opportunities, it also helps you improve your teamwork, communication and negotiation skills. Committee members develop leadership, diplomacy and organisational skills and will gain experience of meetings, handling funds, and society promotion.

You may choose to join a society that is related to marketing, such as Enactus or the Business Society, or take the opportunity to explore the huge range of clubs, societies and sports, all of which can help you to broaden your horizons and explore new interests. You may even be able to establish a new society if you have a particular area of interest that is not covered by existing societies.

Tutor and academic support

Your tutor and other academic staff are an excellent source of support for your career development. They will have experience and contacts across industry and academia, so do approach them for advice and insights into careers you are considering. Your tutor will ultimately be writing references for your employment or further study applications, therefore establishing a positive relationship with this person is invaluable.