Well, this is highly
subjective but here are some questions to consider:
- What reaction do you want?
your entry to be memorable, grab their attention and disrupt their day, but in
a good way! Personal, friendly and
humorous can really work, but you really want to avoid your entry being ridiculous
or seen as a joke.
- How does it reflect you and your
You want your
entry to showcase your relevant skills and to resonate with the recipient. If applying for a content writer position for
example, you may not want to create a 3D paper sculpture, as they would not be
looking for your creative design skills.
You really want the industry/ sector to be obvious and the judges should
be able to correctly guess this, without reading your supporting
- What content are you going to
You want to
make positive choices in terms of the content and information you want to
share. You want to think about the content in the same way that you would
decide what to put in a shop window. You don’t want to put everything in it as
that will look cluttered. Instead you want to decide on a few eye-catching
items that will make them eager to find out more.
- How does your conventional CV fair up?
When applying speculatively, or when
producing something to leave behind after an interview, a creative approach can
Sometimes, however, and this especially
relates to some of the larger companies/organisations, there may be standard
recruitment practices for their advertised positions, even for the more
creative roles. In these circumstances,
a more creative approach at the application stage may not be suitable.
These opportunities would require a
more conventional CV, albeit well thought out with an eye for design. Your
opportunity to stand out could instead come from having an effective online
presence (in case employers search for you), as well as through what you bring
to the interview i.e. physical examples of your work or something to give them
at the end which they can keep.
Remember a more conventional CV does
not have to be boring. Check out these
resources on MyCareer digital resources.