How to get an internship with a top global brand

As part of her BA (Hons) Marketing course, Flora Cuff spent her third year on a 12-month work placement at the Walt Disney Company in London. She told us how…

Did you have to do an internship?
Yes, it was a compulsory element of the course, which was one of the main reasons that I chose Plymouth.

Why did you choose to do your work placement at Disney?
It’s a company I’ve always loved and been interested in. I was selective when applying because I wanted a placement in an area that I found of interest, to improve my employment prospects after graduating.

How did the University help with the application process?
I applied for the placement myself. However, the employability team regularly sent emails with placement opportunities, and I attended a session to go through my CV and cover letter.

What were your main responsibilities during the internship?
My role was product and digital marketing intern, based in the team responsible for the sales and marketing for Disneyland Paris, Disney Cruise Line and Walt Disney World in the UK and across Europe, the Middle East and Africa. I assisted with research, budgets, event management, user experience, analytics and digital content, and liaised with offices in other countries.

Was it a valuable experience?
Hugely valuable. It has been the most useful and enjoyable part of my degree so far. I learnt so much, from experiencing marketing in action to developing valuable working relationships and learning how to use new tools such as analytics platforms, to name a few. It was amazing to see how such a huge company operates and what life is like working for a large corporation in the city.

What was the highlight?
My role in helping to organise the cruise ship visits would be one, where we invited UK travel agents to tour the ship. Another one was when I got the opportunity to go on a PR press trip to visit Disneyland Paris.

Would you recommend an internship to other students?
Definitely. Although the applications and interview processes are stressful, it is so worth the hassle. The key skills I developed, such as communication, teamwork, organisation, leadership and time management, will be helpful when applying for jobs and in my future career. The experience that I have been able to add to my CV is brilliant and I have received recommendations from my placement managers on LinkedIn, which will set me ahead of other candidates.
It might also help me to get a job back at Disney when I graduate.

Flora at one of the Disney Cruise events she helped to organise

Student Life magazine - issue 5