Professor Yaniv Hanoch

Professor Yaniv Hanoch

Professor of Decision Science

School of Psychology (Faculty of Health & Human Sciences)


1999-2004: Ph.D. University of Haifa.

2001-2004: Max Planck Institute for Human development.

Center for Adaptive Behavior and Cognition.

Berlin, Germany.

2004-2006: UCLA/RAND Post-Doctoral Training Program in Public Health

Department of Health Services; UCLA School of Public Health.

Research interests

Older adults decision-making/risk-taking; medical decision making; risk-taking; risk communication; offenders/ex-offenders risk taking and decision making; Fraud; Health insurance (Medicare part D, Obamacare).

Grants & contracts

Rice, T. (PI) & Hanoch, Y. (CO-PI).  Manacled Competition:  Limiting Health Insurance Choices for the Elderly. Robert Wood Johnson Foundation Investigator Award in Health Policy Research. $270,000


Hanoch, Y., Rice, T., & Barnes, A. (2017). Behavioral Economics and Healthy Behaviors: Key Concepts and Current Research. Routledge.

Journal articles and chapters

Wood, S., Liu, PJ, Hanoch, Y., Xi, PM., & Klapatch, L. (In press). Call to claim your Prize: Perceived benefits and risk drive intention to comply in a mass marketing scam. Journal of Experimental Psychology: Applied.

Hanoch, Y., Rolison, J., & Freund, A. M. (In press). Does Medical Risk Perception and Risk Taking Change With Age? Risk Analysis.

Braun, R., Barnes, A., Hanoch, Y., & Federman, A. (2018). Health Literacy and Plan Choice among Medicare Beneficiaries: Implications for Medicare Managed Care. HLRP: Health Literacy Research and Practice, 2, e40-e54. doi:10.3928/24748307-20180201-01.

Lopez-Perez, B., Deeprose, C., & Hanoch Y. (2018). Prospective Mental Imagery and its link with Anxiety and Depression in Prisoners. PLoS ONE 13(3): e0191551.

White, C., Gummerum, M., & Hanoch, Y. (In press). Framing of online risk: Young adults' and adolescents' representations of risky gambles. Decision.

Plessas, A., Delgado, M. B., Nasser, M., Hanoch, Y., & Moles, D. R. (2018). Impact of stress on dentists’ clinical performance. A systematic review. Community Dental Health, 35, 9-15.doi: 10.1922/CDH_4118Plessas07

Miron-Shatz, T., Rapaport, S. R., Srebnik, N., Hanoch, Y., Rabinowitz, J., Doniger, G. M., Levi, L., Rolison, J. J., & Tsafrir, A. (2018). Invasive prenatal diagnostic testing recommendations are influenced by maternal age, statistical misconception and perceived liability. Journal of Genetic Counseling, 27, 59-68. doi: 10.1007/s10897-017-0120-9.

Braun, R. T., & Hanoch, Y., & Barnes, A. (2017). Tobacco Use and Health Insurance Literacy among Vulnerable Populations: Implications for Health Reform. BMC Health Service Research, 17: 729.

Rolison, J. Hanoch., Y., & Wood, S. (2017). Saving for the future: Dynamic effects of time horizon. Journal of Behavioral and Experimental Economics, 70, 47-54.

Claire, W., Cutello, C., Gummerum, M., & Hanoch, Y. (2017). A cross-cultural study of risky online self-presentation. Cyberpsychology, Behavior, and Social Networking

White, C., Gummerum, M., Wood, S., & Hanoch, Y. (2017). Internet safety and the Silver Surfer: The relationship between gist reasoning and adults' risky online behaviour. Journal of Behavioral Decision Making, 30, 819-827.

Rolison, J., Wood, S., & Hanoch, Y. (2017). Age and adaptation: Stronger decision updating about real world risks in older age. Risk Analysis, 37, 1632-1643.

Barnes, A., Hanoch, Y., Rice, T., & Long, S. (2017). Moving Beyond Blind Men and Elephants: Providing Total Estimated Annual Costs Improves Health Insurance Decision-making. Medical Care Research and Review, 74, 625-635.

Barnes, A. & Hanoch, Y. (2017). Knowledge and understanding of health insurance: challenges and remedies. Israel Journal of Health Policy Research, 6 (40), DOI: 10.1186/s13584-017-0163-2.

Choma, B. & Hanoch, Y. (2017). Cognitive ability and authoritarianism: Understanding support for Trump and Clinton. Personality and Individual Differences, 106, 287-297

Tyagi, V., Hanoch, Y., Hall, S., Runco, M., & Denham, S. L. (2017). The Risky Side of Creativity: Domain Specific Risk Taking in Creative Individuals. Frontiers in Psychology.

López-Pérez, B., Barnes, A., Frosch, D., L., & Hanoch, Y. (2017). Predicting prostate cancer treatment choices: The role of numeracy, time discounting, and risk attitudes. Journal of Health Psychology, 22, 788-797.

Wood, S., Liu, Pi-Ju, Hanoch, Y., & Estevez-Cores, S. (2016). Importance of Numeracy as a Risk Factor for Elder Financial Exploitation in a Community Sample. Journal of Gerontology: Psychological Science, 71, 978-986.

Barnes, A., Hanoch, Y., Miron-Shatz, T., & Ozanne, E. (2016). Tailoring risk communication to improve comprehension: Do patient preferences help or hurt? Health Psychology, 35, 1007-1016.

Sivakumar, H., Hanoch, Y., Barnes, A., & Federman A. D. (2016). Cognition, Health Literacy and Actual and Perceived Medicare Knowledge among Inner-City Medicare Beneficiaries. Journal of Health Communication, 21, 155-163.

López-Pérez , Brona, T., & Hanoch, Y. (2016). Personal Distress, Perspective-taking and Emotional Impact in Nursing Students and Professionals. Nurse Education in Practice, 19, 7-11.

Barnes, A., Hanoch, Y., & Rice, T. (2016). Can plan recommendations improve the coverage decisions of vulnerable populations in health insurance marketplaces? PLoS ONE 11(3): e0151095. doi:10.1371/journal.pone.0151095.

Choma, B., Hanoch, Y., Currie, S. (2016). Attitudes toward hydraulic fracturing: The opposing effects of political conservatism and fracking knowledge. Global Environmental Change, 38, 108-117.

Hanoch, Y., Miron-Shatz, T., Rolison, R. J., & Ozanne, E. M. (2015). Shared Decision-Making in Patients at Risk of Cancer: The role of domain and numeracy. Health Expectations, 18, 2799-2810.

Huang, Y. H., Wood, S., Berger, D. E., & Hanoch, Y. (2015). Age differences in experiential and deliberate processes in unambiguous and ambiguous decision making. Psychology and Aging, 30, 675-687.

Howe, R., Miron-Shatz, T., Hanoch, Y., Omer, Z., O’Donoghue, C., & Ozanne, E. (2015). Personalized medicine through SNP testing for breast cancer risk: Clinical implementation. Journal of Genetic Counseling, 24, 744-751.

López-Pérez, B, Holt, K., Hanoch, Y., & Gummerum, M. (2015). Cognitive and Affective Empathy, Personal Belief in a Just World, and Bullying Among Offenders. Journal of Interpersonal Violence, 1-14

White, C., Gummerum, M., & Hanoch, Y. (2015). Adolescents' and Young Adults' Online Risky Behaviours: Insights from Fuzzy-Trace Theory. Risk Analysis, 35, 1407-1422.

Miron-Shatz, T., Hanoch, Y., Katz, B. A., Doniger, G. M., & Ozanne, E. M. (2015) Willingness to test for BRCA1/2 in high risk women: Influenced by risk perception and family experience, rather than by objective or subjective numeracy? Judgment and Decision Making, 10, 386–399.

Rolison, J., & Hanoch, Y. (2015). Knowledge and risk perceptions of the Ebola virus in the United States. Preventive Medicine Reports, 2, 262-264.

Needham, M., Gummerum, M., Mandeville-Norden, R., Rakestrow-Dickens, J., Mewse, A., Barnes, A., & Hanoch, Y. (2015). Effectiveness of alcohol treatment programs in reducing recidivism: Findings from the United Kingdom. Alcoholism: Clinical and Experimental Research, 39, 1100-1107.

Bodemer, N., Hanoch, Y., & Katsikopoulos, K. (2015). Heuristics: Foundations for a Novel Approach to Medical Decision Making. Internal and Emergency Medicine, 10, 195-203.

Kan, K., Barnes, A., Hanoch Y., & Federman, A. D. (2015). Self-Efficacy in Insurance Decision-Making among Older Adults. American Journal of Managed Care, 21, e247-e254.

Lahat, A., Gummerum, M., Mackey, L., & Hanoch (2015). Cognitive processing of moral and social judgments: A comparison of offenders, students, and control participants. Quarterly Journal of Experimental Psychology, 68, 350-362.

Barnes, A., Hanoch, Y., & Rice, T. (2015). Determinants of coverage decisions in health insurance marketplaces: Consumers’ decision-making abilities and the amount of information in their choice environment. Health Service Research, 50, 58-80.

Liu, Pi-Ju, Wood, S., Hancoh, Y., & Beryy, T. (2015). Financial Decision-Making in Late Life: The Roles of Risk, Choice, and Numeracy. In Hess, T. M., Loeckenhoff, C. E., & Sttrough, J. (Eds.) Aging and Decision-Making: Empirical and Applied Perspectives.

Ruggeri, A., Gummerum, M., & Hanoch Y. (2014). Braving Difficult Choices Alone: Children's and Adolescents' Medical Decision Making. PLOS ONE, 9(8): e103287. doi:10.1371/journal.pone.0103287.

Gummerum, M., Hanoch, Y., & Rolison, J. (2014). Comparing prisoners’ and ex-prisoners’ risk taking: A question of domain and benefits. Risk Analysis, 34, 1870-1881.

Hanoch, Y., Miron-Shatz, T., Rolison, R. J., & Ozanne, E. M. (2014). Understanding of BRCA 1/2 genetic tests results: The importance of objective and subjective numeracy. Psycho-Oncology, 23, 1142-1148.

Miroz-Shatz, T., Hanoch, Y., Doniger, G. M., Omer, Z. B., & Ozanne, E. M (2014). Subjective but not objective numeracy influences willingness to pay for BRCA1/2 genetic testing among women. Judgement and Decision Making, 19, 152-158.

Choma, B., Hanoch, Y., Hodson, G. & Gummerum, M. (2014). Risk Propensity among Liberals and Conservatives: The Effect of Risk Perception, Expected Benefits, and Risk Domain. Social Psychological and Personality Science, 5, 713 - 721.

Rolison, J., Hanoch Y., Wood, S., & Liu, Pi-Ju. (2014). Risk taking differnces across the adult life span: A question of age and domain. Journal of Gerontology: Psychological Sciences, 69, 870-890.

Miron-Shatz, T., Doniger, G., & Hanoch, Y. (2014). Adherence to governmental health warnings: The case of over-the-counter cough and cold medications. In: J. Eliashberg, S. Stermersch, & M. Ding (Eds). Innovation and Marketing in Pharmaceutical Industry: Achieving Sustainable Success, Springer.

Hanoch, Y., & Finkelstein, E. A. (2013). Health psychology meets behavioral economics: Introduction to special issue. Health Psychology, 32, 929-931.

Rolison, J., Hanoch, Y., & Gummerum, M. (2013). When opportunity matters: Comparing risk taking between prisoners and ex-prisoners. Risk Analysis, 33, 2013-2022.

Srebnik, N., Miron-Shatz, T. Rolison, J., Hanoch, Y., & Tsafrir, A. (2013). Physician recommendation for invasive prenatal testing: The case of the "precious baby. Human Reproduction, 28, 3007-3011.

Barnes, A., Hanoch, Y., Martynenko, M., Wood, S., Rice, T., & Federman, A. D. (2013). Thinking about helping your patients choose a Medicare prescription drug plan? Think again: Choice size and the quality of clinicians’ Medicare Part D decisions. PLoS ONE 8(10): e77096. doi:10.1371/journal.pone.0077096.

Huang, Y., Wood, S., Berger, D., & Hanoch, Y. (2013). Risky choice in younger versus older adults: Affective context matters. Judgment and Decision Making, 2, 179-187.

Rolison, J., Hanoch, Y., & Gummerum, M. (2013). Characteristics of offending: The HEXACO model of personality as a framework for studying offenders’ personality. Journal of Forensic Psychiatry and Psychology, 24, 71-82.

Rolison, J. R., Wood, S., Hanoch, Y., & Pi-Ju Liu. (2013). The subjective numeracy scale as a tool for assessing statistical numeracy in older adult populations. Gerontology, 59:283-288.

Hanoch, Y., Rolison, J, & Gummerum, M. (2013). Good things come to those who wait: Time discounting differences between adult offenders and non-offenders. Personality and Individual Differences, 54, 128-132.

Choma, B., Hanoch, Y., Gummerum, M., & Hodson, G. (2013). Relations between Risk Perceptions and Socio-Political Ideology are Domain and Ideology Dependent. Personality and Individual Difference, 54, 29-34.

Hanoch, Y., Gummerum, M., Rolison, J., (2012). Second-to-fourth digit ratio and impulsivity: A comparison between offenders and nonoffenders. PLoS ONE.(10): e47140. doi:10.1371/journal.pone.0047140

Gummerum, M., & Hanoch, Y. (2012). Altruism behind bars: Sharing, justice, perspective taking and empathy among inmates. Social Justice Research, 25, 61-78.

Rolison, J. J., Hanoch, Y., & Miron-Shatz, T. (2012). Smokers: At risk for prostate cancer but unlikely to screen. Addictive Behaviors, 37, 736-738. 

Barnes,, A., Hanoch, Y., Wood, S., Liu, P-J, & Rice, T. (2012). One fish, two fish, red fish, blue fish: Effects of price frames, brand names, and choice set size in Medicare part D insurance plan decisions. Medical Care Research and Review, 69, 460-473.

Rolison, J. J., Hanoch, Y., & Miron-Shatz, T. (2012). Understanding of lifetime risk: The role of numeracy and context. Health Psychology, 31, 430-533.

Rolison, J. J., Hanoch, Y., & Wood, S. (2012). Risky Decision Making in younger and older adults: The role of experience. Psychology & Aging, 27,129-140.

Wood, S. & Hanoch, Y. (2012). The impact of financial literacy on Medicare part D insurance      choice in Older Adults. In D. Lamdin (Ed.), Financial Decisions Across the Lifespan: Problems, Programs, and Prospects (pp. 255-268). 

Hanoch, Y. & Gummerum, M. (2011). A comparison of the risk-taking behaviors of prisoners and non-prisoners. Journal of Behavioral Decision Making, 24, 431-442

Hanoch, Y. & Rice, T. (2011). The economics of choice: Lessons from the U.S. health care market. Health Expectations, 14, 105-112.

Hanoch, Y., Wood, S., Barnes, A., Liu, P. J., & Rice, T. (2011). Age, choice, and strategy selection: Searching for the right Medicare prescription drug plan. Health Psychology, 30, 719-727.

Wood, S., Hanoch, Y., Barnes, A., Cummings, J. & Rice, T. (2011). Choosing the right Medicare drug plan: The effects of age, choice size, and numeracy. Psychology & Aging, 26, 295-307.

Miron-Shatz, T., Barron, G., Hanoch, Y., Gummerum, M. & Doniger, G. (2010). To give or not to give: Parental experience and compliance with the Food and Drug Administration warning about over-the-counter cold and cough medication usage. Judgment and Decision Making, 5, 428-436.

Himmelstein, M., Miron-Shatz, T., Hanoch, Y., & Gummerum, M. (2011). Over-the-counter cough and cold medicines for children: Parental usage, perception and trust in the Medicines and Healthcare products Regulatory Agency.  Health, Risk & Society, 13, 451-468.

Hanoch, Y, Gummerum, M., Miron-Shatz, T., & Himmelstein, M. (2010). Parents’ Decision following the Food and Drug Administration recommendation: The case of Over-the-Counter Cough and Cold Medication. Child: Care, Health & Development, 36, 795-804.

Pachur, T., Hanoch, Y., & Gummerum, M. (2010). Prospects Behind Bars: Analyzing Decisions under Risk in a Prison Population. Psychonomic Bulletin & Review, 17, 630-636

Gummerum, M., Hanoch, Y., Parsons, K., & Hummel, A. (2010). Moral judgment, emotion attribution, and prosocial behavior in young children. Journal of Economic Psychology, 31, 25-34

Hanoch, Y, & Miron-Shatz, T. & Himmelstein, M. (2010). Genetic testing and risk interpretation: How do women understand lifetime risk results? Judgment and Decision Making, 5, 116-123.

Hanoch, Y., Miron-Shatz, T., Cole, H., Himmelstein, M., & Federman, A. D. (2010). Choice, numeracy and physicians-in-training performance: The case of Medicare part D. Health Psychology, 29, 454-459.

Frosch, D. L., Saxbe, D., Tomiyama, J. A., Glenn, B., Low, C., Hanoch, Y., Motivala, S. J., & Meeker, D.  (2010). Assessing the scholarly impact of Health Psychology: A citation analysis of three editorial tenures from 1993 to 2003. Health Psychology, 29, 555-562.

Hanoch Y., & Rice T. (2010). Health psychology meets health economics: Can economic factors be  integrated into health psychology? In J. Suls, K. Davidson, & R. M. Kaplan (Eds.), Handbook of Health Psychology and Behavioral Medicine, 290-302. Guilford Press.

Rice, T., Hanoch, Y., & Cummings, J. (2010). How Much Choice Do Seniors Want?: Survey Results on the Medicare Prescription Drug Benefit. Health Economics, Policy and Law, 5, 437-457.

Cummings, J., Rice, T., & Hanoch, Y. (2009). Who Thinks that Part D is Too Complicated?: Survey Results on the Medicare Prescription Drug Benefit. Medical Care Research and Review, 66, 97-115.

Tanius, B., Wood, S., Hanoch, Y., & Rice, T. (2009). Aging and Choice: Applications to Medicare Part D. Judgment and Decision Making, 4, 92-101.

Hanoch, Y., Rice, T., Cummings, J., & Wood, S. (2009). How Much Choice is Too Much?: The Case of the Medicare Prescription Drug Benefit. Health Service Research, 44, 1157-1168.

Miron-Shatz, T., Hanoch, Y., Graef, D., & Sagi, M. (2009). Presentation format affects comprehension and risk assessment: The case of prenatal screening. Journal of Health Communication, 14, 439-450. 

Rice, T., & Hanoch, Y. (2008). Can Consumers Have Too Much Choice?  Expert Review of
     Pharmacoeconomics and Outcomes Research, 8, 325-327.

Hanoch, Y. & Gummerum, M. (2008). What can health psychologists learn from health economics? From monetary incentives to health policy programs. Health Psychology Review, 2, 2-19.

Gummerum, Y., Hanoch, Y., & Keller, M. (2008). When child development meets economic game theory: An interdisciplinary approach to investigating social development. Human Development, 51, 235-261

Hanoch, Y., Gummerum, M., Katsikopoulos, K. V. (2007). Risk perception and consumption of over-the-counter drugs. British Medical Journal. Rapid Response.

Hanoch, Y. (2007). Terminally ill patients and volunteer support: Is it the right intervention?
     Health Psychology, 26, 537-538.

Hanoch, Y., Katsikopoulos, K. V., Gummerum, M., & Brass, E. P. (2007). American and German Students’ Knowledge, Perceptions, and Behaviors with Respect to Over-the-Counter Pain Relievers. Health Psychology, 26, 802-806.

Hanoch, Y., Wood, S., and Rice, T. (2007). Bounded rationality, emotions and older adult decision making: Not so fast and yet so frugal. Human Development, 50, 333-358.

Hanoch, Y., Johnson, J., & Wilke, A. (2006). Domain-specificity in experimental measures
     and participant recruitment: An application to risk-taking behaviour. Psychological
     Science, 17, 300-304.

Hanoch, Y. & Rice, T. (2006). Can Limiting Choice Increase Social Welfare?: The Elderly
     and Health Insurance Choice. The Milbank Quarterly, 84, 37–73.

Hanoch, Y. (2005). One theory to fit them all: The search hypothesis of emotion revisited.
     The British Journal for the Philosophy of Science, 56, 135-145.

Muramatsu, R. & Hanoch Y. (2005). Emotion as a mechanism for bounded rational agents: The fast and frugal way. Journal of Economic Psychology, 26, 201-221.

Katsikopoulos, K. V., & Hanoch, Y (2005). Review of: Preference, Belief, and Similarity: Selected Writings of Amos Tversky. Edited by Eldar Shafir, MIT Press. The European Journal of Cognitive Psychology, 17, 151-153.

Hanoch, Y., & Paucher, T. (2004). Nurses as information providers: Facilitating understanding and communication of statistical information.  Nurse Education Today, 24, 236-243.

Hanoch, Y., & Vitouch, O. (2004). When less is more: Information, emotional arousal and the ecological reframing of the Yerkes-Dodson Law. Theory and Psychology, 14, 427-452.

Hanoch Y. (2004). Improving Doctor-Patient Understanding of Probability in Communicating Cancer-Screening Test Findings. Journal of Health Communication, 9, 327-335.

Hanoch, Y. (2002). “Neither an Angel nor an Ant:” Emotions as an Aid to Bounded Rationality.Journal of Economic Psychology, 23, 1-25.

Hanoch, Y. (2002). Natural Frequencies and the Representation of Risk. International Journal for Quality in Health Care, 14, 337.

Hanoch, Y. (2002). The Effects of Emotions on Bounded Rationality: A Comment on Kaufman. Journal of Economic Behavior and Organization, 49, 131-135.

Hanoch, Y. (2002). Review of: The value of economics: An Aristotelian perspective. Irene van Staveren. Routledge: London, 2001. Journal of Economic Psychology, 23, 789-792.

Hanoch, Y., & Wallin, A. (2002). The “Wicked” and the “Kind.” Review of: Educating Intuition. Robin M. Hogarth. University of Chicago Press, Chicago, 2001. Applied Cognitive Psychology, 17, 122-124.