Dr Victoria Hurth
Associate Professor (Senior Lecturer) in Marketing
Plymouth Graduate School of Management & Plymouth Business School (Faculty of Business)
I have a background in business management, governance, purpose and meaning, identity and consumer behaviour research - particularly in a sustainability context. I believe businesses are central to reorganising how we turn scarce resources into sustainable wellbeing for all. I am committed to using the best research to help board members and managers embed meaningful long-term wellbeing goals into their organisations and in helping marketers on-the-ground to unpick the lofty goals of their CEOs and really drive for sustainability for the benefit of society and their companies.
I am a Convenor of ISO37000 - a global standard being developed on 'Guidance for the Governance of Organizations'. I am also part of the committee developing a British Standards on Social Value and how to measure it. This follows 4 years as UK lead expert to ISO TC268 developing a standard in Sustainable City Indicators (ISO37120). I am on the Plymouth City's Inclusive Growth Group and am a non-executive board member of FTB Lawson Ltd which operates in the challenging High St retail arena. Additionally I was a founder director of the first Social Enterprise pub in Plymouth. I contribute to the Cambridge Institute for Sustainability Leadership as an external examiner and tutor.
My background comes both from my academic experience, including a PhD in social marketing, as well as from my professional career where I worked at 3M as marketing co-ordinator and then at Accenture as a management consultant in retail marketing strategy.
In the faculty, I run modules on Marketing and on sustainable business. I enjoy facilitating the learning of our students as they progress from school leavers to rounded professionals capable of securing highly sought after roles in companies in all spectrums, across the world. I am also Faculty Lead for Student Satisfaction. This role gives me space to focus on how we can continuously keep up with the requirements of our students and deliver the best experience possible. I am currently focusing on how to improve the communication experience of our students in order to build a stronger sense of community and engagement with the faculty.
Doctor of Philosophy (Management Studies), Exeter University. Thesis topic: Achieving sustainable consumption amongst high-income households through social marketing. January 2007 to June 2012 (part-time)
University of Kwa-Zulu Natal,Centre for Environment andDevelopment, South Africa. Jan 2004 to May 2006 MSc Environment and Development.Classification of Degree: Distinction Dissertation:Encouraging the household energy reduction of high-income earners
University of Aston, Birmingham, England. Oct 1995 to July 1999 Managerial and Administrative Studies BSc (Hons). Classification of Degree: 1st Areas of degree expertise: *The influences of postmodernism, globalisation and technological advances. *Independent actors within European Environmental Policy (Alternative Traffic in Towns research study).
Fellow of Leadership in Environment and Development (LEAD)
Chartered Marketer (MCIM)
Chartered Manager (CMgr)
Roles on external bodies
Senior Fellow of the Global Cities Institute
I teach a range of lectures in marketing and sustainability. I am also a supervisor for final year students dissertations and placement students. I design and deliver the co-curricular Certificate in Sustainable Business. I and second supervisor for a PhD student in Judge Business School on the topic of meaningful work and organisational purpose
Staff serving as external examiners
* Cambridge University, Cambridge Institute for Sustainability and Leadership: Postgraduate Certificate in Sustainable Business
* Aston University, Aston Business School: PG sustainability modules
* I regularly review research grants for the Norwegian Research Council and have been a reviewer for the Social Sciences and Humanities Research Council of Canada
Grants & contracts
Friends of the Earth research lead author on reforming marketing for sustainability, 2014-2015
ESRC Knowledge Exchange Fellowship Building Grassroots Engagement with the Climate Crunch debate (BGECC): A Knowledge Exchange Partnership with the Fleming Policy Centre. Co-PI via Fleming Policy Centre
Great Western Research and Global Action Plan – full PhD Scholarship. 2007-2012.
Service and Enterprise Research Centre. Conceptions of Sustainable Marketing . 2013 to 2014
Big Lottery Research Fund. Research Associate. Development grant implementation for the Wildlife Trust. Understanding Climate Change Communities. 2008
DEFRA Environmental Action Fund/ Devon and Cornwall housing association. Research Associate. Qualitative research into low-income residents and their environmental behaviours – 2007
Key publications are highlightedJournals
Other academic activities
Selection of invited conference presentations
Hurth, V. Governing for the long term: the role of systems thinking for sustainability and purpose. Key Note. International Policy Governance annual conference, San Diego CA, June 2017
Hurth, V. Antimicrobial resistance as a sustainability issue. Sustainable Earth Institute Annual Conference, 2017, University of Plymouth.
Hurth, V. Dominant views of marketing and their role in sustainable business-model transformation. European Business Ethics Network Annual Conference 2016, Nottingham
Hurth, V. How can marketers drive and sustain sustainable business models? ESRC behaviour change series, 2015 London.
Hurth, V. and Childs, M. Institute of Sustainable Solutions Research Annual Conference 2015, Plymouth University – Friends of the Earth and PU research collaboration
Hurth, V. Chartered Institute of Marketing – invited workshop leader: sustainable marketing, 2015, Bristol
Shang, J. Sargeant, A. Smith, E. and Hurth, V. 2014 The effect of ideal social networks on Philanthropic Giving. ASSA (American Economic Association Annual Conference), Philadelphia
Wensing, E., Doubleday, N., and Hurth, V. 2014. Identity Discourse and Value Inquiry in Boundary Organization Collaboration for Sustainability. ICASS VIII, British Columbia. May 2014.
Previous employment experience:
Exeter University. One Planet MBA marketing lecturer,Master’s student dissertation supervision. MSc International Management lecturer, Sustainable Enterprise Economy. MScEnergy Policy, Sustainable Development lecturer.
The Devon and Cornwall Food Association. Diverting good surplus food to charities. Project co-ordinator (fundraising).
Accenture (previously Andersen Consulting). Management Consultant – Marketing Strategy Specialist. Major Projects included Marks and Spencer, J. Sainsbury, Imperial Cancer Research Fund and Cancer Research, Littlewoods Plc. and Accenture Retail Value Creation team.
3M Company - Commercial Graphics. Marketing Co-ordinator. July 1997 to July 1998. Formalised and marketed the concept of ‘ambient media’ to the advertising industry. Managed the development and synchronisation of theEuropean databases, optimising a major direct mail campaign.