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Profiles

Tony Curtis

Role

Teaching International Marketing, New Product Development and Perfumery

Qualifications

B.Sc. & PhD in Chemistry (Aroma Trades), Diploma in Marketing (Chartered Institute of Marketing), Diploma in Perfumery (International Federation of Essential Oils and Aroma Trades), Postgraduate Diploma in Education.

25 Years in Fragrance and Flavour industry. 15 years teaching Perfumery.

Professional membership

Fellow Royal Society of Chemistry

Fellow Chartered Institute of Marketing

Member Chartered Management Institute

Member Society of Cosmetic Scientists

Member British Society of Perfumers

Teaching interests

International Marketing. Not for Profit Marketing. B to B Marketing. Perfumery and Aroma Trades studies including odour language.

Staff serving as external examiners

Senior Examiner Chartered Institute of Marketing.

Level 2 Paper

Marketing Managment in Practice

Research interests

Perfumery and Aroma Trades. New Product Development. Marketing for Engineers and Technologists

Marketing Mangment in Pracrice, BH, 2004 Joint with John Williams

Introduction to Perfumery 2nd edition, 2001, Micelle Press, Joint with David Williams

Technology driven or market led, the new product development trap. Engineering Mangment Journal, August 2000, Institution of Electrical Engineers