Dr Sofia Daskou
Profiles

Dr Sofia Daskou

Lecturer in Marketing

Plymouth Graduate School of Management & Plymouth Business School (Faculty of Business)

Qualifications

PhD Marketing (University of Strathclyde)
MSc Marketing (University of Stirling)
BSc Business Administration (The American College of Greece: Deree College) 

Professional membership

Fellow  of the Higher  Education Academy 

 Member of the Editorial Review Board of: International Journal of Economics and Business Research  (IJEBR); International Journal of Marketing Principles and Practices (IJMPP); Marketing Intelligence and Planning (MIP) (2007)

 Member of the Business Research Unit of the Athens Institute for Education and Research

Roles on external bodies

President of International Advisory Council for the Marketing Profession (IACMP) 

Honorary Research Fellow with the Department of Marketing of the University of Strathclyde. (2009 Oct.-2011 Sept.)

Teaching interests

Over the years I have been involved in teaching various modules on:  Fundamentals of Marketing Theory and Practice, Branding and Marketing Communications, Consumer Behaviour, Nation Branding, Fundamentals of Marketing Research, Business to Business and Services Marketing, Marketing Management, Strategic Marketing Applications, Relationship and Direct Marketing, and Translation/Interpretation of Marketing Terminology, in under and post-graduate levels.

Staff serving as external examiners

2010-2013: External Examiner at John Cabot University (Rome) of the University of Wales (UK) Bachelor of Arts in Marketing. 

2002-2006: External Examiner at ICBS Thessaloniki (Greece) campus for Kingston University (UK).

Research interests

My research has been focusing on consumer issues, business/market relationships, customer satisfaction, service quality, respecting customers, marketing communications, place marketing, quality assurance in higher education, strategic alliances, CRM, and entrepreneurial cognition.

Publications:

Daskou, S. & Konstas, D. (2013) “The discourse of ‘respect for customers’”,  International Journal of Economics and Business Research, Vol. 6, No. 4,pp. 400-410

Ryan, A., Kajzer Mitchell, I. Daskou, S. (2012)  “An Interaction and Networks Approach to Developing Sustainable Organizations”. Journal of Organizational Change Management, Vol. 25, No. 4, pp.578 - 594.

Daskou, S., Yannopoulos, P., & Koutoulas, G. (2012) “Mental models of Greek entrepreneurs: Evidence from Two Networks”. International Journal of Economics and Business Research, vol. 4, No. 4, pp. 459-471.

Yannopoulos, P. &  Daskou, S. (2010) “The Role of Mental Models in Managerial Decision Making”,   International Journal of Arts and Sciences,  vol. 3, no. 12, pp. 416-431.  

Veloutsou C., Daskou S. & Daskou A. (2004) “Are the Determinants of Bank Loyalty Brand Specific?”, Journal of Financial Services Marketing, December 2004, vol. 9, no. 2, pp. 113-125(13).

Daskou, S. Thom, C., and Boojihawon, D.K.  (2004) "Marketing a City: Glasgow, City of Architecture and Design", The Global Business & Economics Review, Vol. 6, no.1, pp. 22-37.USA.

Daskou, S., & Mangina, E. (2003) “Artificial Intelligence in Marketing: The Use of Intelligence Agents”, Journal of Relationship Marketing. Vol. 2, no. ½, p: 85 – 102.

Chapters in Books and Book Series: 

Daskou. S. (2008)“Quality Assurance or Quality Lapses?: The Case of the UK External Examining System” in Koskos, L.P. (Edr.), International Perspectives on University Quality Assurance: An Anthology, Hellenic American Union: Athens, pp. 27-35. 

Daskou, S. and Plakoyannaki, E. (2008) “ An Empirical Investigation into the Concept of Promise: Exploring the Firm’s and Customer’s Perspectives”, in Veloutsou C. and Padapopoulos N, (eds) Marketing in Dynamic Environments: Contemporary Research Advances , pp.183-194.

Daskou, S. and Koutoulas, G. (2007) “Extending the Concept of Value Based Management: The Interface between Marketing and Finance”, in Kantarelis, D. (ed.), the Global Business and Economics Review: Anthology, pp.379-388.

Daskou S., Veloutsou C & Liakos K. (2004), ‘It’s Funny, But Does it Matter?’: An Investigation of the Effect of Humour on Greek and Scottish Audiences”, in Kantarelis, D. (ed.) Global Business and Economics Review, Anthology, pp. 13-23.

Veloutsou, C., Daskou, S. Kennedy, H. (2003) “Ethics and Advertising: How Unethical the Use of Guilt, Sex Appeal and Women in Stereotyping Roles are Perceived by Young Scots” , in Veloutsou (ed) Communicating with Customers: Trends and Developments, Athens Institute of Education and Research (ATINER), Athens, Greece, pp. 77-94.

Veloutsou, C.,  Daskou, S., & Daskou, A. (2001).“Customer Banking Experiences: The Case of Private and Public Sector Banks in Greece”, in Kantarelis, D. (ed.) The Global Business & Economics Review:  Anthology, pp: 78-89.

Reports & invited lectures

Offered training to faculty of Tecnológico de Monterrey (Mexico City) on teaching undergraduate and post graduate courses on Relationship Marketing: 2011 (August)

Invited speaker to the 4th Pan-Greek Conference on Hotel Management, supported by ΔΡ.Α.Τ.Τ.Ε. and the Greek Ministry of Tourism. The topic of the presentation was the “Utility of Relationship Marketing in the Context of Hotel Management”: 2007 (March)

Invited to present research findings on issues of “Respecting Customers” at the Marketing EXPO, organised by the magazine Advertising Week, in Athens Greece: 2006 (May)      

Presented at the “Vertical Seminar: Training PhD Supervisors” organised by Prof. Luiz Moutinho (hosted by Glasgow University): 2004 (February)           

BBC Radio Scotland interview on Global Advertising Campaigns: 2003 (February)

MBA program Evaluation judge for Goizueta Business School at Emory University:  2000– 2002          (Atlanta, USA).

Interview with Daily Record. Article title: “Seriously sexy”: 2002 (May)         

BBC Radio Scotland Discussion on Burger King Promotions of Lord of the Rings: 2001 (June)            

Guest lecture to the Members of the Scottish Parliament on issues of Scottish Whisky promotions (invited by the Scottish Whisky Association): 2000      

Other academic activities

Conference Contributions:

Daskou, S. (2014), “Problematizing CRM Practice: Considerations and Concerns”, Business & Economics Society International 2014 Conference, (July), Florence Italy.

Daskou, S. (2013), “A Service Dominant Logic (SDL) approach to place marketing: conceptual considerations”, Business & Economics Society International 2013 Conference, (6-9 July), Monte Carlo, Monaco.

Daskou, S., & Konstas, D. (2012) The discourse of ‘respect for customers’. The Business and Economics Society International Conference, (6-9 July), Salzburg, Austria.

Siachou, E. And Daskou, S (2011) “Existing Dimensions of Absorptive Capacity And The Way Foreword: The Mediating Functionality of Mental Models Manifested by Entrepreneurs”, 12th European Conference on Knowledge Management (ECKM11), University of Passau, Passau, Germany on  1st & 2nd September 2011.  

 

Daskou, S. & Yannopoulos, P. & Koutoulas, G.  (2010) “Mental Models of Greek Entrepreneurs: Evidence From Two Networks”, BUSINESS & ECONOMICS SOCIETY INTERNATIONAL CONFERENCE, (July 15-19), 2010, Athens, Greece.

 

 

 

Yannopoulos, P. &  Daskou, S. (2010) “The Role of Mental Models in Managerial Decision Making”,  International Journal of Arts and Sciences Conference (May), Harvard University, Boston.

 

Daskou, S. & Yannopoulos, P. (2010) “The Role of Metal Models in the Decision Making of  Networked Entrepreneurs”, presented at the  2nd development Conference of Karditsa, hosted by the Prefecture of Karditsa, (February), published in the conference proceedings in Greek.

 

 

 

Ryan, A. Kajzer-Mitchell, I.,  and Daskou, S.  (2009) “An Interaction and Networks Approach to Sustainable Marketing: A Research Agenda”, THE 14th BIENNIAL WORLD MARKETING CONGRESS Marketing in Transition: Scarcity, Globalism, & Sustainability,  July 22-25, 2009 Hosted by Oslo School of Management - Campus Kristiania Oslo, Norway.

 

 

 

Daskou, S. (2009), “Re-conceptualizing Consumer Involvement in the Context of Commercial Relationships, Volume II, Empirical Findings ”, The Business and Economics Society International Conference, (January), Mexico

 

 

 

Ryan, A.,  Kajzer-Mitchel, I & Daskou, S. (2008), “An Interaction and Networks approach to Sustainable Marketing: Creating a Context for Connectivity, Dialogue and Learning”, 24th IMP  Conference, Uppsala University (September), Sweden. 

 

 

 

Daskou, S. (2008), “Re-conceptualizing Consumer Involvement in the Context of Commercial Relationships”, The Business and Economics Society International Conference, Lugano (July), Switzerland,

 

 

 

Daskou, S. and Wichura, D. (2007), “Investigating the Contribution of Marketing Communications in International Business to Business  Relationships”, Relationship Marketing Summit, Universidad Torcuato Di Tella (UTDT), Buenos Aires, (December), Argentina.  

Wichura, D. &  Daskou, S. (2007),  “The Role of Marketing Communications in Industrial Relationship Marketing: An International Impression”, The Academy of Marketing Conference 2007,  Kingston Business School, (July).

 

 

 

Daskou, S. and Koutoulas, G. (2007),  “Extending The Concept Of Value-Based Management: The Interface Between Marketing And Finance”, The Business and Economics Society International Conference, 2007, Antibes (July).

Daskou, S. & Kajzer-Mitchell, I. (2007), “Exploring Synergies Between Relationship Marketing and More Ecologically Sustainable Marketing”, in proceeding of  The Academy of Marketing Conference 2007,  Kingston Business School, (July).

Daskou. S. & Gavrili, D.  (2007), “Utility of Relationship Marketing in the Context of Hotel Management”, 4th Pan-Greek Conference on Hotel Management, supported by ΔΡ.Α..Τ.Τ.Ε. and the Greek Ministry of Tourism, Athens, (March) pp. 46-49.

 

Daskou, S (2006), “Exploring Customers’ Views of the Benefits of ‘Real’  Customer-Firm Relationships”, The Business and Economics Society International Conference, July 2006, Florence (July).

 

 

Daskou, S. & Gavrili, D. (2006), “Conceptualising Relationship Marketing in the Context of the Tourism Industry”, International Conference on Tourism, organised by the Academy of Tourism Research and the Athens institute for Education and Research Athens  (July).

 

Daskou, S. & Plakoyiannaki, E.  (2006), “An Empirical Investigation into the Concept of Promise”, the 2006 International Conference on Business Economics, Management and Marketing, Athens, The Athens Institute of Education and Research (June). 

 

Daskou, S. (2005), “An Exploration of Real Relationships: The Voice of Consumers”, The Academy of Marketing, (contributed in The Dublin Institute of Technology, July 2005).

 

 

Daskou, S. & Plakoyiannaki, E.  (2006), “An Empirical Investigation into the Concept of Promise”, the 2006 International Conference on Business Economics, Management and Marketing, Athens, The Athens Institute of Education and Research (June). 

 

Daskou, S. (2005), “An Exploration of Real Relationships: The Voice of Consumers”, The Academy of Marketing, (contributed in The Dublin Institute of Technology, July 2005).

 

Daskou S., Veloutsou C. & Tzokas N., (2004), “The Uncharted Territory of Respect for Your Customers: A Critical Incident Approach”, 33nd European Marketing Academy Conference (EMAC), 18-21 May, Murcia, Spain.

 

Daskou, S., Veloutsou, C. and Daskou, A. (2003) “Retail Banking Image and Customer Loyalty: The Greek Experience”, 32nd European Marketing Academy conference, Strathclyde University, Glasgow ( May). 

 

 

 

 

 

 

 

 

Veloutsou, C., Daskou, S. Kennedy, H. (2003) “Ethics and Advertising: How Unethical the Use of Guilt, Sex Appeal and Women in Stereotyping Roles are Perceived by Young Scots”,  First International Conference on Business Economics, Management and Marketing, Athens (June ). 

 

Daskou, S. Thom, C., and Boojihawon, D.K.  (2003) "Marketing a City: Glasgow, City of Architecture and Design", The Business and Economics Society Conference,  International, July 2003 San Francisco (July).

 

Daskou S. & Hart S. (2002) “The Essence of Business to Consumer  Relationships: A Phenomenological approach”, 10th International Colloquium in Relationship Marketing, University of Kaiserrslauter, Germany, Proceedings edited by F. Bliemel, A Eggert, and G. Fassott,  V. 2 pp:499-515

 

Daskou S. & Mangina E. (2000) “Artificial Intelligence in Marketing: The Use of Intelligence Agents”, The 8th International Colloquium in Relationship Marketing (December,  Stockholm University, School of Business)

 

Daskou S. (2000) “The Science of ‘Relating’: Consumers Views of Market Relationships”, Proceedings of the 2nd International Conference on Business Economics, Marketing and Management: Past Present and Future (June: Athens Institute for Education and Research), Editor: Papanikos, G., pp: 47-54.

 

Daskou S. & Hart S. (2000) “Exchange Relationships: Consumers Ways, Reasons, and Pleasure”,  29th EMAC Conference (May: Rotterdam School of Management and the Faculty of Economics of the Erasmus University)

 

Daskou S. (1999) “The Meaning of Firm-Customer Relationship: Cognitive Mechanisms in Exchange Relationships”, International Colloquium in Relationship Marketing, (November: University of Strathclyde)

 

Daskou S. (1998) “Relationships in Consumer Markets: A Social Cognitive Approach”, presented to the DOCTORAL COLLOQUIUM of The Academy of Marketing Conference (July: Sheffield Hallam University)

 

Daskou S. (1997) “Relationship Marketing in Consumer Markets: The Customers Point of View”  presented in The DOCTORAL COLLOQUIUM of The Academy of Marketing Conference (July: Manchester Metropolitan University)

Awards:

2014 (June)

Campus  Compact for New Hampshire: Presidents’ Good Steward Award

 

2000

Woman of the year award by the Marketing department of the University of Strathclyde.

  

2003 (July)

Business and Economics Society International: Award of Outstanding Conference Participant, San Francisco, USA.

Supervision of Student consulting projects:

2005

Albyn International, UK (award)

2004

Confidential for “******* Tech********”, UK

2003

Nation1 advertising agency in Glasgow, UK

2002

The Scottish Media Group (SMG), UK (award)