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Profiles

Robert Williams

Visiting Specialist

Academic Partnerships (NC)

Role

Associate Professor (Senior Lecturer) Business Strategy.
Head of International Tourism and Hospitality Programmes.
Manager of both Full Time and Part Time Tourism Management and Hospitality Management programmes at Hong Kong University School of Professional and Continuing Education (HKU SPACE)
Manager of Events, Tourism and Hospitality Management programmes at the National School of Business Management, Colombo, Sri Lanka.
Academic Director of the Plymouth University International Business Summer School

Academic Director of the M.Sc. 'Euromaster'  and undergraduate 'Euroman' programmes.
UPC Academic Liaison Person, Duchy College.

Visiting lecturer at the: Hong Kong University School of Professional and Continuing Education; the National School of Business Management, Colombo, Sri Lanka; the Czech University of Life Sciences, Prague; the University of Applied Sciences, Munich; Schumacher College, Dartington and Duchy College, Cornwall.

Partner, 'BosscatPro' Business Simulation commercial development project
Senior Tutor: 'The Challenge of Rural Leadership' course.
Teaching Fellowship award holder 2005/06.
Plymouth EU MINERVA project partner.

Member of the University e-learning strategy review group.

Professional membership

Member of the Higher Education Academy.
Member of the Institute for Learning.
Fellow of the Institute of Agricultural Management.

Teaching interests

Teaching interests range around the broad spectrum of S.M.E. business management in the rural, tourism, hospitality and events management sectors.

More specifically this includes financial and management accounting, financial management, business analysis and planning, business development, leadership and business strategy together with integrating the range of functions involved in business studies.

In terms of pedagogic approaches I am interested in problem based learning, technology supported e-learning and the use of business simulations to give students insights into the dynamics of business management, and the impacts of competition on business strategy.

Research interests

Pedagogic research into the use of technology to support learning, specialising in online and distance learning and the use of business simulations. I am particularly interested in studying student online learning behaviours and study patterns to facilitate the development of more effective approaches to using this technology.

On a subject level I am interested in researching student attitudes to enterprise and business development and determining those factors that are likely to promote an inclination to be enterprising.

Grants & contracts

2002 EU. MINERVA Project. Managerial Challenges of Information & Communication Technology Based Learning. Socrates Program Project on Open & Distance Learning & Information & Communication Technology in Education. Jointly with Czech University of Agriculture, and the universities of Thessalonica & Kosice. £73,000 €116,000).http://minerva.pef.czu.cz/index.php

University of Plymouth Teaching & Learning Development Fund. The investigation and development of online learning and assessment resources to increase the scope for “anyplace” independent learning utilising the Outlook virtual learning environment. Project leader working with S. J. Fisher & G. Clayton, Plymouth Business School. £4,955

University of Plymouth Teaching & Learning Development Fund. The integration of a Personal Development Portfolio at a whole course level. Joint project led by M. Stone in association with S. Wilks; N. Witt & M. Linton. £5,000

2001 University of Plymouth Teaching & Learning Development Fund. The development and roll out of the “online learning environment” to encompass more web enabled learning and assessment resources on business management modules across two campuses. Project leader working with S. J. Fisher, M. A. Stone, R. J. Soffe, G. Clayton & F. Dalton. £5,015.

The Seale-Hayne Educational Trust Funding to attend Educational Innovation in Economics and Business (EDINEB) 8th Annual Conference: Technology, Pedagogy and Innovation. Nice, France.

2000. The Seale-Hayne Educational Trust and Department of Land, Food & Leisure. Funding to undertake a Study Tour of California and Colorado to investigate developments in online and distance learning. Aug – Sept 2001 £4,000.

1998 European Union, European Social Fund Objective 5b – Promoting the development of rural areas - monies for Professional Training for candidates in the Devon and Cornwall Objective 5b areas. £39,000 pa + matched funding over 3years

 

Williams, R.J. 2008. Computerised Business Games: Illustrated by Bosscat and Marketplace. The Higher Education Academy, Business Management and Finance conference 2008: ‘Simulation Games and Roll Play’. The University of Plymouth, Plymouth, England.

Williams, R.J. & Palmer, J. 2007. The Changing U.K. Higher Education Environment & Its Impact Upon Student Learning Behaviours. The Society for Teaching & Learning in Higher Education conference 2007: ‘Evolving Scholarship’. The University of Alberta. Edmonton, Alberta. Canada.

Williams, R. J; Newcombe, M; Palmer, J. & Baker, P. 2006. Evaluating ‘effective behaviours’ of students in their use of e-learning. . Poster presentation at the V.C’s Learning and Teaching Conference. University of Plymouth.
Williams, R. J; Martz, B Jr.; Neil, T. C. & Biscaccianti, A. (2005). A Multi Culture Perception of the Entrepreneurial Lifestyle. Journal of Enterprising Culture. Vol. 13. No. 4 (December 2005) ISBN: 358-381.
Williams, R. J. 2005. E-learning at the UoP – ‘Curates Egg’ or ‘Sliced Bread’? In Ethos: Issue 7, November 2005. University of Plymouth . (Editor).

Stone M., McDermott A., Palmer J. & Williams R. J., 2005 Guiding the Management of Information and Communications Technology supported learning in Higher Education: Results, insights and resources from an EU funded Minerva Project, ICODL 2005 – 3rd International Conference on Open and Distance Learning: 'Applications of Pedagogy and Technology' - Hellenic Network of Open & Distance Education, Hellenic Open University , Patra, Greece, 11-13 November.

Williams, R.J; Stone, M. A; McDermott, A. & Palmer, J. 2005. Results and Artefacts of an EU funded Minerva Project entitled: ‘Guiding the Management of ICT supported learning in Higher Education’. Proceedings of the 4th European Conference on e-Learning. RoyalNetherlandsAcademy of Arts and Sciences. Amsterdam .

Williams, R.J; Palmer, J. & Baker, L.P. 2005. Developing an e-Learning Strategy for the University of Plymouth ; the Student View. The 3rd International Conference on Education and Information Systems: Technologies and Applications. International Institute of Informatics and Systemics. Orlando , Florida . USA .

Stone, M. A; Williams, R.J; McDermott, A. & Palmer, J. 2005. Guiding the Management of ICT supported learning in HE: Results of an EU funded Minerva Project.

The 3rd International Conference on Education and Information Systems: Technologies and Applications. International Institute of Informatics and Systemics. Orlando , Florida . USA .

Williams, R.J; Martz, B Jr.; Neil, T. C. & Biscacianti, A. 2004. Education, Sex and Culture: Their Impact upon Attitudes to Entrepreneurship . European Foundation for Management Development, 34th European Institute for Small Businesses International Conference “New Economy Comes of Age – Implications for Ageing Entrepreneurs, Enterprises and Economies. TurkuSchool of Economics and Business, Turku , Finland .

Williams, R. J; Wilks, S. & Newcombe, M. 2004. Student Perceptions and Use of a New Managed Learning Environment at the University of Plymouth . Rethinking Higher Education in the food chain environment: Profiling graduates of the future. The 7th European Congress of Higher Agricultural Education, The Inter-University Consortium for Agricultural and Related Sciences in Europe . August 2004. The Royal Veterinary and Agricultural University, Copenhagen , Denmark .

Stone, M., McDermott, A., Palmer, J., and Williams, R., 2004. The management of ICT based or supported learning in Higher Education; Role specific guides for staff:

- Introduction

01: A guide for Senior Managers

02: A guide for Heads of Department

03: A guide for Teachers

04: A guide for Learning Technologists

05: A guide for Support Staff

06: Resources for use with the guides

Williams, R. J; McDermott, M., Stone, M., and Palmer, J., 2004. An investigation into the management of Information and Communications Technology supported learning in Higher Education, Conference Proceedings – Key Contexts for Education and Democracy in Globalising Societies, Education Participation and Globalization Conference, ISBN 80-86742-05-9.

Stone, M., McDermott, A., Palmer, J., and Williams, R., The management of ICT based or supported learning in Higher Education; Guides to the stages of embedding:

- Overview draft

- Glossary

01: Strategic drivers

02: Building communication and collaboration

03: Making strategic decisions

04: Developing the specification and rationale

05: Researching what is available

06: Selecting from the options available

07: Implementation strategies, techniques and approaches

08: Review and evaluation

09: Progression and development

10: Succession planning for technology

11: K ey sources of further guidance or advice

Williams, R. J; McDermott, M., Stone, M., and Palmer, J., 2004. An investigation into the management of Information and Communications Technology supported learning in Higher Education, Education Participation and Globalization Conference, Prague , May 20-22 (Conference paper and workshop).

Williams, R. J; Wilks, S. & Newcombe, M. 2003. Student Perceptions and Use of a Developmental Managed Learning Environment for a Business Management Module. The 3rd International Conference on Technology in Teaching and Learning in Higher Education. July 2003 Heidelberg , Germany . Proceedings of the 3rd International Conference on Technology in Teaching and Learning in Higher Education. Editor Costas Spirou , College of Arts and Sciences, National-LouisUniversity , Chicago , Illinois , USA.

Williams, R. J; Martz, B Jr.; Neil, T. C. & Biscacianti, A. (2003) Student Perceptions of Entrepreneurs: A Cultural Perspective. Proceedings of the 10th Educational Innovation in Economics and Business International Conference. Salzburg . (paper accepted & presentation)

Williams, R. J; Martz, B Jr.; Neil, T. C. & Biscacianti, A. (2003) Student Perceptions of Entrepreneurs: A Cultural Perspective. Journal of Entrepreneurship Education. ISSN: 1528-2651

Williams, R. J; Martz, B Jr.; Neil, T. C. & Biscacianti, A. (2003) Student Perceptions of Entrepreneurs: A Cultural Perspective. International Journal of Entrepreneurship. Vol 7. ISSN: Pending.

Williams, R. J; & Wilks, S. (2002) Undergraduate Use and Perceptions of a Newly Developed Managed Learning Environment for a Business Management Module. Proceedings of the Vienna/city /> International Working Conference, e-Learning and e-Culture. Dec, 2002. Vienna University of Technology (paper & presentation).

Williams, R. J; McDermott, M., Stone, M., and Palmer, J., 2004. An investigation into the management of Information and Communications Technology supported learning in Higher Education, Conference Proceedings – Key Contexts for Education and Democracy in Globalising Societies, Education Participation and Globalization Conference, ISBN 80-86742-05-9.