Dr Robert Newbery

Dr Robert Newbery

Visiting Research Fellow

Faculty of Arts, Humanities and Business




Robert is an Associate Professor in Entrepreneurship and Development at Plymouth University and has worked extensively in Asia, Africa, Europe and North America. He has founded and run a number of entrepreneurial businesses. He has a PhD, an MSc, MBA and BSc. and is a member of the Institute of Small Business & Enterprise, and the Regional Studies Association.

Robert is the deputy Director of the Service and Enterprise Research Centre and pursues research in various areas, including: rural entrepreneurship, entrepreneurial wellbeing, and entrepreneurial education in developing contexts.

He is currently leading a team with Plymouth University, Duchy College and the Farm Shop Trust in Kenya supporting a large Comic Relief project.


PhD The role and performance of local business associations in rural service centres
Master of Rural Social Science
Master of Business Administration
Bachelor Applied Software Engineering

Professional membership

Associate of the Centre for Rural Economy (CRE)
Member of the British Academy of Management (BAM)
Member of the Institute of Small Business and Enterprise (ISBE)
Member of the Regional Studies Association (MRSA)

Roles on external bodies

Member of the advisor panel for "Trickle out project Africa": http://trickleout.net/

Member of the review board for theInternational Journal of Entrepreneurial Behaviour and Research



Teaching interests

BSO202: Enterprise & Innovation (Module leader)
BSO210: Entrepreneurship
BSO229: Shaping the Future
BSO314: Enterprise Creation (Module leader)
BUS313: Entrepreneurial Studies (Module leader)
BMG303 Hong Kong: Strategic Management - Theory and Practice (Module leader)
MBM: Entrepreneurship and Development

Programme manager for BSc (Hons) Business Enterprise



Research interests

I am interested specifically in micro-business, local business associations and rural small towns, and more broadly in the areas of rural business communities, home-based business, entrepreneurship and collective action.



Key publications

Key publications are highlighted

Newbery RL, Sauer J, Gorton M, Phillipson J & Atterton J (2013) 'Determinants of the Performance of Business Associations in rural settlements in the United Kingdom: an analysis of members’ satisfaction and willingness-to-pay for association survival' Environment and Planning A 45, (4) 967-985 , DOI
Newbery R & Bosworth G (2010) 'Home-based business sectors in the rural economy' Society and Business Review 5, (2) 183-197 , DOI
Newbery RL, Atterton J, Bosworth G & Affleck A (2011) 'Rural enterprise and neo-endogenous development' in Alsos GA; Carter S; Ljunggren E; Welter F The Handbook of Research on Entrepreneurship in Agriculture and Rural Development Edward Elgar Publishing Limited 256-280


Other academic activities

Conference papers

Haddoud, M. and Newbery, R. (2014) The impact of Government Export Promotion programmes on firms’ export performance and initiation: the case of the UK, ISBE Conference, Manchester. Winner of Best Paper in International Business and Best Paper in Conference

Bosworth, G. and Newbery,R. (2014) Rural Home-Based Business, ESRC symposium on Home-Based Business,Middlesex University

Jones, P., Maas, G.,Forbes-Simpson, K. and Newbery, R. (2014) Beta: an experiment in FundedGraduate Start Up, 37th Institute for Small Business and Entrepreneurshipconference, Manchester Conference Centre, Manchester

Jones, P,Underwood, P. and Newbery, R. (2014) Enhanced Entrepreneurial learningthrough Visual experiential learning, British Academy of Management Conference,Belfast Waterfront, Liverpool

Brown, S. and Newbery, R. (2014) Post Graduates and Post-Doctoralresearchers are the Cinderella group within our Universities when it comes toenterprise and entrepreneurship education, IEEC, Newcastle-upon-Tyne

Newbery, R., Seedhouse, A. and Johnson, R. (2014)Theimpact of transport constraints on female systemic entrepreneurship in Nigeria,ISBE Conference, Manchester

Forbes-Simpson, K.,Newbery, R., Crust, G. and Hicks, H. (2014) The impact of graduateself-employment on wellbeing, ISBE Conference, Manchester

Dhakal,M., Hudson-Smith, M. and Newbery, R. (2014),Reverse Logistics in Small Business: a research agenda, ISBE Conference,Manchester

Smith,J., Jones, P. and Newbery, R. (2014), How HRM can helporganisations harness the entrepreneurial talent of their employees, ISBEConference, Cardiff

Newbery, R. and Jinman, A.(2013), The Entrepreneurial Undead: a dark taxonomy for the zombie phase ofneo-liberalism, ISBE Conference, Cardiff

Newbery, R. andJones, P. (2013), Pictures of matchstick men: visual archetypes ofentrepreneurs, ISBE Conference, Cardiff

Newbery, R. (2013), TheRole of Entrepreneurial Education in Sustainable Entrepreneurship, ProfessionalDevelopment Workshop, 73rd Annual meeting of the Academy ofManagement, Lake Buena Vista, Orlando

Newbery, R. and Jinman, A,(2013), Zombiepreneur: an alternative entrepreneurial archetype for popularmedia, Zombies: walking, eating and performance Symposium, Plymouth University

Newbery, R. (2013), The need for a rural approach to enterprise education in Africa,Developing Rural Business in Africa Symposium, Service and Enterprise ResearchCentre, Plymouth University

Newbery, R., Lean, J., Moizer, J. and Whisker, P. (2013), Does Business SimulationAffect Entrepreneurial Intent in Undergraduates? EFMD Entrepreneurshipconference, Madrid

Newbery, R., Moizer, J.  and Lean, J. (2013), UsingBusiness Simulation Games for Experiential Learning, Inaugural African Enterprise Educators Conference, Pan African University, Nigeria

Newbery, R. (2012),Training and Financing Young Entrepreneurs in Africa, Entrepreneurship inEmerging Economies, Hult Business School,Boston, USA

Bosworth, G. and Newbery, R. (2012), Ruralbusiness association, Central England Rural Research Network, University of Lincoln

Newbery, R. and Ruto, E.(2012), Classifying rural business by start-up motivation in the North East ofEngland, 2nd Nordic Conference for Rural Research, Finland

Newbery, R. and Scott, K.(2012), Can we develop an entrepreneurial design for regional wellbeing?Regional Studies Association Conference, Delft

Newbery, R. (2011) Challengingassumptions in entrepreneurship and rural tourism businesses, Tourism and RuralIdentity symposium, Lincoln University

Newbery, R., Sauer, J.,Gorton, M., Phillipson, J. and Atterton J. (2011) 'Do rural businessescooperate to generate local impact?' 9th Rural Entrepreneurship Conference, Nottingham

Newbery, R., Bosworth, G., Ruto, E. andHubbard, C. (2011) ‘The effect of in-migrant origin on commercial activity:intra and extra-regional variation’ Regional Studies Association Conference, Newcastle

Bosworth, G.,Farrell, H. and Newbery, R. (2010) ‘Networking amongstrural tourism entrepreneurs’, Fourth International Conference on SustainableTourism, New Forest

Newbery, R. (2010) ‘Neo-endogenousfacilitation: are local business associations significant sites for theprocesses of local development’ Regional Studies Association Conference, Pecs

Newbery, R. (2010) ‘Rural business inthe North of England’, Presentation to visitors from Kempen University, Belgium

Newbery, R. (2010) ‘Local business associations’,Presentation to the AfRD student conference

Newbery, R. (2009) ‘Measuring the successof collective action in rural settlements’, Centre for Rural Economy ResearchSeminar

Newbery, R. and License, A. (2008) 'Assessing Employment in service sectors within therural town & fringe’ Regional Studies Association Winter Conference, London

Newbery, R. (2008) ‘Business associationsin market towns’, Presentation to the AfRD student conference

Newbery, R. and Bosworth, G. (2008) 'Revisiting the radar: Home-based businesses’,Institute for Small Business and Entrepreneurship, InternationalEntrepreneurship Conference, Belfast

Newbery, R. (2008)'Entrepreneurial leadership in rural business associations’, 6th RuralEntrepreneurship Conference, Dumfries

Graves, A., Gallagher, C., Newbery, R. (2004)‘The Rehabilitation of the Owner-managers of Failed Businesses’, ISBAConference 2004, Newcastle