Dr Pamela Varley

Dr Pamela Varley

Senior Research Manager

SERIO - Research Impact and Partnerships (Research & Innovation)



Senior Research Manager at SERIO

Pamela leads on the day-to-day operations of SERIO, alongside the management and delivery of a varied portfolio of applied research and evaluation projects. Pamela has a strong background in research design, methodology and analysis; skills gleaned over the years within analytical, research and strategic roles. Recent contracts overseen and completed include a strategic added value review of the Integrated Care Exeter programme, a review of public engagement in health and social care, and an evaluation and social return on investment analysis of a peer-to-peer advocacy service for clients with a range of complex needs. Pamela is currently leading on evaluations for two Devon Councils, one of which seeks to encourage Exeter and Cranbrook’s least active residents to lead regular active lifestyles, and the other of which aims to transform the way green space is governed, cared for, used and valued.

Previously, Doctoral Researcher on the 'Digital Neighbourhoods' Research Project

'Sustainable Digital Neighbourhoods: A Case Study of People, Place and Technology under the Rural Village Condition'

This research developed an advanced understanding of the interplay between broadband use, social interaction and the place in which people live. Fieldwork involved working in an embedded manner within a central case study neighbourhood - a rural Cornish village, as well as complementary research in a number of additional villages. A wide range of methods was employed, including social network analysis, survey research, qualitative interviewing and a diary study. Results painted a picture of how a community is structured, how it operates (both socially and spatially), and how technology infuses with this. The reliance of a rural community on the 'local' and upon more traditional means of communication was evident at every juncture, posing an interesting question as to how superfast broadband can be made applicable to rural settings, harnessed as a community asset and, hence, used for positive social transformation.

Director of Studies: Dr Katharine Willis

Second Supervisor: Professor Alessandro Aurigi

Third Supervisor: Nigel Ashcroft MBE

ADE Postgraduate Student Representative for '13/'14 & '14/'15


PhD Sustainable Digital Neighbourhoods (University of Plymouth)

MSc Social Research Methods (London School of Economics & Political Science)

Bachelor of Social Science, 1:1 (University College Dublin)

Professional membership

Associate Fellow of the Higher Education Academy

Roles on external bodies

Previously, Copy Editor for the Journal of Community Informatics



Teaching interests

Delivered data analysis sessions for an architecture postgraduate module at the University of Plymouth

Completed 'PGCAP600' course in September 2015, which led to Associate Fellowship of the HEA

Completed 'Graduate Teaching Associates' course in June 2013



Research interests

Research interests lie in the interplay between people, place and technology, with a particular focus on rural social networks and their levels of social and technological connectivity. Also interested in impact measurement; process evaluation; whole system change; stakeholder mapping; data visualisation; methodological innovation; and public health research.



Conference Papers

Conference Presentations

‘Using Social Network Analysis to Study Communication Flows Within a Rural Village and Beyond’, presented by P. Varley at the XXXV Sunbelt Conference of the International Network for Social Network Analysis, Brighton, United Kingdom, June 2015

‘Sustainable Digital Neighbourhoods', Doctoral Colloquium submission presented by P. Varley at the 5th International Conference on Communities & Technologies, Munich, Germany, June 2013

‘Sustainable Digital Neighbourhoods’, presented by P. Varley at the Communities in the Digital Age Symposium, Canterbury, United Kingdom, June 2013