Professor Nikolaos Tzokas
Professor of Marketing
Faculty of Business
Executive Dean, Faculty of Business
Ph.D. in Management, University of Bath, UK.
MBA, Athens University of Economics and Business, Greece.
BSc Business Administration, Athens University of Economics and Business, Greece.
Roles on external bodies
My research portfolio consists of three clearly identified subject areas, namely new product development, relationship marketing, and sales management. The common denominator, which navigates and focuses this research portfolio, is the development of our understanding on how the competitiveness of contemporary firms can be enhanced by means of joint value creation i.e. knowledge created and used through close collaboration among firms, customers, suppliers and other stakeholders.
Grants & contracts
Interreg IVB North Sea Programme, VRA, Area Regeneration. Two programmes: Innovation Panel and Business Growth programme; (PI- £150,000), 2009-2012
Project EVOLVE, Secured funding from HEFCE and raised matched funding locally to support Norfolk’s economy during the economic crisis (£500,000 from HEFCE; (PI) £600,000 locally), 2009-2010
ESRC Business Engagement Opportunities Scheme. Low carbon competitive solutions: enabling sustainable behavioural change, (PI-£98,523), 2008-2009
Norfolk Knowledge. Norfolk County Council, (PI-£150,000), 2008-2012
Local Enterprise Growth Initiative (LEGI) Great Yarmouth. Linking employment opportunities to local skills and knowledge (PI-£100,000), 2008-2009
Marketing Forum. The UEA Alumni Fund, (PI-£5,000), 2004-2006
ESRC Relationship Marketing Theory and Practice: Seminar Series, (PI-£15,000) 2003-2005
ICT Skills in Norfolk, Norfolk County Council (PI-£10,000), 2001-2002
The valuation of a customer database: benchmarking current practices. Research Grant from the Institute of Direct Marketing, (CI-£20,500), 2000-2001
National Foundation for Women’s Business Ownership (NFWBO) – Women’s Business Ownership in the UK (CI-£23,000), 2000-2001
Federation of Small Business (FSB) – Barriers to growth (CI-£65,000), 2000-2001
Critical Information and the Quest for Customer relevant NPD processes, EU Fellowship, Marie Curie, Training and Mobility of Researchers Programme, (grant holder), (PI-90,000 ECUs), 1997-1999
Selling and Sales Management Practices of UK firms: The role of the salesperson in the value creation process. Research Grant from the Institute of Professional Sales, CIM branch (CI-£10,500), 1998-1999
The alumni MSc in marketing group at the Department of Marketing, University of Stirling (CI-£ 1,500), 1997-1998
Service deletion (CI-£2,300) from University of Stirling Internal Research Fund, 1997-1998
Realising our Potential Awards (ESRC-ROPA) - Retail Loyalty Schemes: Outcome and Impact (CI-£38,032). The aim of this project was to assess management’s perception of customer loyalty and the role of employees in building customer loyalty, 1996-1998
Project Relator: Relationship Orientation of Salespeople and Antecedents (CI-£4,000) Stirling and Strathclyde, 1996-1997
Key publications are highlightedJournals