no image available

Dr Julie Goodhew


I am a Research Fellow for the EPSRC funded eviz project (Energy Visualisation for Carbon Reduction).  We are investigating whether demand for energy can be reduced when energy is made more visible, for users. If so, what are the key features of such visualisations.

I teach on the PSY250 module (Workplace Learning and Skills Development) in the School of Psychology and supervise final year projects.


PhD (Psychology) 
BSc (Hons) Psychology
Post Graduate Certificate in Education (PGCE)
BA (Hons) Business Studies
RSA Counselling in the Development of Learning

Professional membership

British Psychological Society (Graduate Member, MBPsS)

Teaching interests

Within the School of Psychology, I teach on module PSY250 and supervise project students in their final year.

I have however, spent my earlier career in Schools and FE Colleges, teaching vocational and academic Business and Marketing.  During this time I coordinated courses, led a Business Studies section and acted as a College Counsellor. I have also been an Assistant Examiner for AS Business Studies (AEB) and have also taught on the Open University DZX222 and B120 modules.

Research interests

Visualisations and the influence of the visual on behaviour (in the context of resource use)

ABC Interventions (Antecedent - Behaviour -Consequence)
Persuasive Communications
Persuasive Technologies
Persuasive Significance
Framing (Particularly the effect of specificity, abstract vs concrete, positive vs negative presentations/communications)
Psychological Prompts
Use of vivid imagery/visualisation
Behavioural Economics

Additional information

RICS Research Series Prize at ARCOM (2009) for the paper:
Goodhew, J., Goodhew, S., Auburn, T., De Wilde, P., Pahl, S. (2009) " A Preliminary Investigation of the Potential for Thermographic Images to Influence Householders Understanding of Home Energy Consumption" In: Dainty (Ed) Procs 25th Annual ARCOM Conference, 7 -9 September 2009, Nottingham, UK, ARCOM, 971-79.

Energy Group lead and Member, Bovey Climate Action:  
Recent winners of  The Regen SW award for Energy Sustainable Community (2008) 
Winner of the Carbon Positive Award for Carbon Positive Community (2009)

Finalist for the University of Plymouth Vice Chancellor's Enterprise Award 2009 under the category 'Enterprising Research'.

21st Century Living Project 2008 to 2010

Contributor to the full report

See a preview, written by Simon Hodgson of Acona at:


Examples of Imaging as on Dartmoor National parks Display: