Miss Jennifer Phillips

Miss Jennifer Phillips

Lecturer in Tourism, Hospitality & Events Management

Plymouth Business School (Faculty of Business)


Doctoral Teaching Assistant for Tourism:  Whilst working towards my PhD I also take on an academic role within the School of Tourism and Hospitality.  I currently teach on a number of Stage 1 and Stage 2 Tourism modules and offer additional support, in research methods, to final year students undertaking the Honours Project. 


BSc (Hons) Tourism Management

Teaching interests

I am currently teaching on modules introducing the global tourism industry. These modules enhance understanding of the different components and bodies involved in facilitating and promoting the industry.  I am also teaching on modules which consider the environments that host tourism, discuss tourism behaviour at these destinations and recognise the ways tourism can be managed. Other teaching areas include tourism marketing, island tourism and strategic planning for tourism, including the importance of destination image. 

Research interests

Alongside my teaching duties, I am currently undertaking a PhD at Plymouth University . My PhD research is exploring the role of  image in segmenting visitors to island destinations (more specifically visitors to the Isles of Scilly). Tourism on the Isles of Scilly is one of my research interests, having presented a paper at the 22nd Nordic Symposium on the representation of liminality in media pertaining to the Isles of Scilly. Another research interest is destination image, recently I have presented a paper at the 8th International Tourism Congress on the value of travel blogs in aligning the promoted and perceived destination images.  Other areas of interest include island tourism,  tourist behaviour, destination choice, tourist motivation, market segmentation, typologies and the tourist experience.  

Phillips, J. & Brunt, P. (2013) Tourist differentiation: Developing a typology for the winter sports market. Tourism, 61 (3), 219-243