Professor Jen Shang Sargeant
Profiles

Professor Jen Shang Sargeant

Professor of Marketing

Plymouth Graduate School of Management & Plymouth Business School (Faculty of Business)

Role

Philanthropic Psychologist Research Director Centre for Sustainable Philanthropy

Qualifications

INDIANA UNIVERSITY Ph.D., Philanthropic Studies with concentration on nonprofit marketing and philanthropic psychology (2008)

UNIVERSITY OF PENNSYLVANIA M.A., Psychology (2003)
 
CARNEGIE MELLON UNIVERSITY M.S., Psychology (2002)

BEIJING NORMAL UNIVERSITY B.S., Psychology (2000)

Professional membership

• Association for Consumer Research
• Academy of Marketing
• Academy of Management
• Association for Research on Nonprofit and Voluntary Actions
• Society of Personality and Social Psychology

Roles on external bodies

INSTITUTE OF FUNDRAISING Chief Examiner (Jan. 2013 – Pres.)

Teaching interests

• Philanthrhopic psychology 
• Fundraising
• Philanthropy

Research interests

·     Philanthropic Psychology

·    Donor Behavior

·    Identity (Social, Moral, Religious and Donor Identity)

·    Distributed Social Cognition

·    Fund Development

·    Nonprofit Marketing

Research groups

  • Service & Enterprise Research Centre (SERC)

Key publications are highlighted

Journals
Articles
Sargeant A & Shang J 2016 'Outstanding fundraising practice: how do nonprofits substantively increase their income?' International Journal of Nonprofit and Voluntary Sector Marketing 21, (1) 43-56 , DOI
Sargeant A & Shang J 2016 'Risk perception and management in development philanthropy' Voluntary Sector Review , DOI PEARL
Shang J & Sargeant A 2016 'Social Norms and Fundraising: The Trade-Off Between Enhanced Donations and Donor Identity Esteem' Journal of Nonprofit & Public Sector Marketing 28, (4) 351-363 , DOI PEARL
Fader PS, Hardie BGS & Shang J 2010 'Customer-Base Analysis in a Discrete-Time Noncontractual Setting' Marketing Science 29, (6) 1086-1108 , DOI
Shang J & Croson R 2009 'A Field Experiment in Charitable Contribution: The Impact of Social Information on the Voluntary Provision of Public Goods' The Economic Journal 119, (540) 1422-1439 , DOI
Gino F, Shang J & Croson R 2009 'The impact of information from similar or different advisors on judgment' Organizational Behavior and Human Decision Processes 108, (2) 287-302 , DOI
Sargeant Y, Reed A & Croson R 2008 'Identity congruency effects on donations' Journal of Marketing Research 45, (3) 351-361 , DOI
Books
Sargeant A & Shang J 2010 Fundraising Principles and Practice. Jossey-Bass

Links

Centre for Sustainable Philanthropy: https://www.plymouth.ac.uk/schools/plymouth-business-school/centre-for-sustainable-philanthropy