Dr Jacquie Hope

Dr Jacquie Hope

Lecturer in Modern Languages (Education)

Plymouth Business School (Faculty of Business)


Lecturing in German & international communication.


1997 TLHE & SEDA HE teaching accreditation, University of Plymouth

1992 D.Phil. Modern Languages, Wadham College, University of Oxford

1987 MA (Oxon)

1984 BA (Hons) Class 1 Modern Languages, Wadham College, University of Oxford


Teaching interests

International Communication, currently taught to students of general & specialist Business degrees, Tourism, Hospitality & Events Management, Languages, and International Relations. General theories of cultural difference, and practical application in business / professional situations.

German language for students of Business, Tourism & Hospitality, International Relations & other disciplines.

Staff serving as external examiners

External Examiner, German / comparative European media & culture, Southampton Solent University.

Research interests

My D.Phil. thesis and early research focussed on the literature and political culture of East Germany up to 1989.
My interests have since broadened - in conjunction with my teaching and business liaison activities - into the area of intercultural communication: how cultural difference is conceptualized by different theorists, and how intercultural communication theory is applied at the practical level in business & professional transactions.

Other research

Conference papers:

‘Images of Germany from ecological perspectives’, Textbook Germans (Association for Modern German Studies / Goethe Institut), June 1998.

‘Environment and society in East German literature’, Space in Literature and Film (University College, Cork), April 1998.

'Ecology as a paradigm of cross-cultural perspectives', Interkulturelle Perspektiven Deutschland-Großbritannien (Anglia Polytechnic University), September 1997.

'Creating the past in memory of the future: Christa Wolf's Kassandra', The GDR: Individual and Society (Ealing College, London), April 1986.

Grants & contracts

2004-7 Regional Language Network South-West, sub-regional contract to create and maintain advice service to exporting / tourism companies in Devon and Cornwall on language / intercultural strategy, in co-operation with existing advice services such as those of UK Trade & Investment (Passport to Export, Export Communications Review). 
Project directed by Professor David Head, Director of Plymouth Business School, and assisted by Valentina de Micheli / Amanda Pleven. Contract awarded by Regional Language Network SW, funded by South-West Regional Development Agency.

‘Environmentalism and its cultural transformation in the German Democratic Republic: poetry and fictional prose’, in Axel Goodbody (ed), The Culture of German Environmentalism (New York and Oxford, 2002), in the series Culture and Society in Germany, edited by Eva Kolinsky and David Horrocks

'Ecology as a paradigm of cross-cultural perspectives', in Reinhard Tenberg (ed), Interkulturelle Perspektiven Deutschland-Großbritannien (Munich, 1999)

'Creating the past in memory of the future: Christa Wolf's Kassandra', in IKJ Williams (ed), The GDR: Individual and Society (London, 1987)

Hope J 2002 'Environmentalism and its cultural transformation in the German democratic republic: Poetry and fictional prose' The Culture of German Environmentalism: Anxieties, Visions, Realities 153-169

Reports & invited lectures

'Significance of international tourism for the West Country', Tourism Skills Network, Cotehele, Devon, 7.6.2005.

Interview re. language/cultural skills for international trade, 'East meets Westcountry', ITV Westcountry, 5.10.2005.
'The Regional Language Network', International Trade Day, Plymouth Business School, 10.11.2005.
'Language strategy: finding the right approach for your company', Exeter International Trade Forum, 14.11.2005.
'Language & intercultural strategy for exporting companies in the South West', Devon International Trade Forum, 2.10.2007.
Interview re. Routes Into Languages project, BBC Radio Devon, 17.12.2007.


European Business School Reutlingen, Germany. 
Dortmund Business School, Germany.
Munich University of Applied Sciences, Germany.