Dr Isabell Richter

Dr Isabell Richter

Research Fellow in Perceptions & Behaviour in Coastal Communities in SE Asia

School of Psychology (Faculty of Health)

Post-doctoral Research Fellow in the Blue Communities Project: http://www.blue-communities.org/Home 

Throughout my education as a psychologist, I mainly focused on social and environmental psychology. I absolved my Diploma in Germany on power and social dominance and environmental behaviour. Subsequently, I completed a PhD in Norway in sustainable (sea)food consumption. 

My main research focus is on applying theories for behaviour change to encourage pro-environmental actions and decision making. I have been working in projects looking at how psychological factors like norms, values, attitudes and perceptions influence behaviours that are relevant for marine conservation, sustainable development and consumer decision making. In addition to Blue Communities, I am involved in projects working on plastic pollution, environmental communication, sustainable consumption and sustainable tourism.

Sub-project 12 of Blue Communities focuses on the development of alternative future scenarios and use them to encourage sustainable decision making in coastal communities in South East Asia. We collaborate closely with stakeholders and members of local communities to reinforce a participatory process and co-creation of solutions involving health, social and ecological aspects.  



University of Plymouth – Plymouth, UK

Environmental Psychology, Post-Doctoral Research Fellow

  • Main Project: GCRF Blue Communities in South East Asia
  • Supervisor: Dr. Sabine Pahl


Norges teknisk-naturvitenskapelige universitet (NTNU) – Trondheim, Norway

Environmental Psychology, PhD, to defend in May 2019

  • PhD Thesis: Changing Oceans, Changing seafood consumption
  • Supervisor: Prof. Christian Klöckner, Prof. John Thøgersen & Prof. Mehmet Mehmetoglu


Julius-Maximilians-Universitaet – Wuerzburg, Germany

Psychology, Diploma, 12/2013

  • Diploma Thesis: From Power to Pro-Environmental Behaviour
  • Supervisor: Professor Fritz Strack and Dr. Georg Förster
Additional Focus Subject : Geography on Bachelor Level

Teaching interests

Quantitative methods

Behaviour change
Plastic pollution and the society

Research interests

Behaviour change

Quantitative statistics
Social norms
Marine conservation
Plastic pollution
Sustainable tourism
(Food) consumption


Milfont, T. L., Richter, I., Sibley, C. G., Wilson, M. S., & Fischer, R. (2013). Environmental consequences of the desire to dominate and be superior. Personality and Social Psychology Bulletin, 39(9), 1127-1138.

Richter, I.; Kloeckner, C.A. (2017). The Psychology of Sustainable Seafood Consumption: A Comprehensive Approach. Foods, 6, 86. https://doi.org/10.3390/foods6100086

Richter, I.; Thoegersen, J., Kloeckner, C.A. (2017). Sustainable Seafood consumption in Action: Relevant Behaviours and their Predictors. Sustainability, 9, 2313; http://dx.doi.org/10.3390/su9122313

Richter, I.; Thøgersen, J. & Klöckner, C.A. (2018). A Social Norms Intervention Going Wrong: Boomerang Effects from Descriptive Norm Information. Sustainability, 10(8), 1-20. http://dx.doi.org/10.3390/su10082848