Mrs Iola Nelson
Student Recruitment Campaigns Manager
BSc (Hons) Sociology, Plymouth University
As Student Recruitment Campaigns Manager, I oversee the Campaigns and Conversion teams,developing and deploying a series of coordinated and integrated recruitment strategies for potential undergraduate and postgraduate students. Working with a variety of stakeholders, I oversee all recruitment campaigns to aid Plymouth University’s objectives.
The team, comprising of seven marketers, works across the Student Recruitment and Admissions department, as well as the wider university community to deliver measurable and effective recruitment campaigns by linking advertising(online and offline), materials (including the undergraduate and postgraduate prospectus)and a full Customer Relationship Management service, including communication to enquirers, applicants and influencers.