Mrs Iola Nelson
Profiles

Mrs Iola Nelson

Student Recruitment Campaigns Manager

Qualifications

BSc (Hons) Sociology, Plymouth University 


PG Dip DigM , Institute of Digital Marketing 

Additional information

As Student Recruitment Campaigns Manager,  I oversee the Campaigns and Conversion teams,developing and deploying a series of coordinated and integrated recruitment strategies for  potential undergraduate and  postgraduate students.  Working with a variety of stakeholders, I oversee all recruitment campaigns to aid Plymouth University’s objectives.

The team, comprising of seven marketers, works across the Student Recruitment and Admissions department, as well as the wider university community to deliver measurable and effective recruitment campaigns by linking advertising(online and offline), materials (including the undergraduate and postgraduate prospectus)and a full Customer Relationship Management service, including communication to enquirers, applicants and influencers.