Dr Graham Busby
Profiles

Dr Graham Busby

Associate Professor (Senior Lecturer) in Tourism Management

Plymouth Business School (Faculty of Business)

Role

Associate Professor in Tourism Management. 

 

Qualifications

BA (Hons); MSc; PhD; CertEd; LCGI; FTS; FInstTT; SFHEA; MTMI 

Professional membership

Fellow of The Tourism Society

Senior Fellow of the Higher Education Academy

Associate of the Institute of Cornish Studies

Roles on external bodies

Appointed to jury of ART & TUR International Tourism Film Festival, Portugal. January 2015. 

External Subject Specialist on Validation Panel for BA/MSc (Cardiff Metropolitan University) at International University College, Varna and Dobrich, Bulgaria 8-9 July 2013

Member of Editorial Board of Journal of Tourism Research & Hospitality

Member of Editorial Board of the Journal of Travel and Tourism Research

Member of Editorial Board of the European Journal of Tourism and Hospitality Research

Member of Editorial Board of the International Journal of Safety and Security in Tourism/Hospitality

Staff serving as external examiners

2013 on: MSc Tourism Management, IUC Bulgaria/Cardiff Metropolitan University.

2012 on: BA International Tourism Management, Buckinghamshire New University.

2005: MPhil, University of Exeter.

2000-2003: MA Tourism Management, Thames Valley University.

1998-2002: BA and HND Tourism Management field, Buckinghamshire Chilterns University College.

Research interests

Literary and film-induced tourism; Cornish heritage tourism; Tourism education.

Research degrees awarded to supervised students

2017 PhD Jennifer Phillips, 'The island image: a means of segmentation'. 

2016 PhD Qian Chen, 'An investigation of the role of food tourism in promotion of Chinese regions. 

2015 PhD Denise Maior-Barron, 'Petit Trianon and Marie-Antoinette: Representation, Interpretation, Perception. 

2015 PhD Charles Mansfield, 'The role of literary texts in tourism destination management, place creation and marketing: a case study on Concarneau in Finistere, Brittany, and the Simenon novel, The Yellow Dog

2013 PhD Xiaoran Tian, 'An investigation of current DMO systems in China'.

2011 PhD Paul Stansbie, 'Internship Design and its Impact on Intrinsic Motivation and Student Career Choice'.

Grants & contracts

2008 £7,000 funded research project ' Students’ experiences of international placement: an e-support a pproach' Philip Gibson & Graham Busby £5,500 awarded by CEPPL CETL 
 
2007 £1250 HEA HLST funded research project 'Decoding critical thinking for Asian international students studying in tourism and hospitality subject' - Rong Huang and Graham Busby  

2006 £5000 research project entitled 'Mapping non-UK domiciled students' experience' by University of Plymouth (other group members: Rong Huang, Steve Butts, Rachael Carkett)

Research groups

  • Service & Enterprise Research Centre (SERC)

Since 2000 - 

Semley, N. & Busby, G. (2015) War Horse or not? A study of the Dartmoor visitor. European Journal of Tourism, Hospitality and Recreation, 6 (2) 49-65. 

Busby, G. & Devereux, H. (2015) Dark tourism in context: The Diary of Anne Frank, European Journal of Tourism, Hospitality and Recreation, 6 (1) 27-38.  

Semley, N. & Busby, G. (2014) Film tourism: the pre-production perspective. A case study of Visit Somerset and the Hollywood story of Glastonbury. Journal of Tourism Consumption and Practice, 6 (2) 23-53. 

Busby, G. & Shetliffe, E. (2013) Literary tourism in context: Byron and Newstead Abbey, European Journal of Tourism, Hospitality and Recreation, 4 (3) 5-45.

Busby, G. & Haines, C. (2013) Doc Martin and film tourism: the creation of destination image, Tourism, 61 (2) 105-120.

Busby, G., Ergul, M. & Eng, J. (2013) Film Tourism and the lead actor: an exploratory study of the influence on destination image and branding, Anatolia. 24 (3) 395-404. 

Busby, G., Huang, R. & Jarman, R. (2013) The Stein Effect: an alternative film-induced tourism perspective, International Journal of Tourism Research, 15 (6) 570-582.

Busby, G. & O’Neill, J. (2013) Ports of call – in search of competitive advantage, European Journal of Tourism, Hospitality and Recreation, 4 (1) 123-160.

Busby, G. & Laviolette, P. (2012) Authenticating belief and identity: the visitor and Celtic Christianity in Cornwall, International Journal of Tourism Anthropology, 2 (2) 164–183.

Busby, G. (2012) ‘So beautifully Cornish’ – The church heritage and identity creation, In Tregidga, G. (ed.) Memory, Place and Identity: the cultural landscapes of Cornish identity, Francis Boutle Publishers, London, 68-79.

Busby, G. & Huang, R. (2012) Integration, intermediation and tourism higher education: conceptual understanding in the curriculum, Tourism Management, 33 (1) 108-115. 

Tian, X., Huang, R. & Busby, G. (2012) An investigation into Destination Management Organisations in China – with particular reference to the Beijing Tourism Administration, Acta Turistica, 23 (2) 111-144.

Busby, G. & Laviolette, P. (2012), Authenticating Belief and Identity: Evidence for Celtic Christianity in Cornwall, International Journal of Tourism Anthropology,  2 (2) 164–183.

Busby, G., Korstanje, M. & Mansfield, C. (2011) Madrid: Literary Fiction and the Imaginary Urban Destination, Journal of Tourism Consumption and Practice, 3 (2) 20-37.  

Aggett, A. & Busby, G. (2011) Opting out of internship: perceptions of hospitality, tourism and events management undergraduates at a British university, Journal of Hospitality, Leisure, Sport and Tourism Education, 10 (1) 106 – 113.

Busby, G. & Gibson, P. (2010) Tourism and hospitality internship experiences overseas: a British perspective, Journal of Hospitality, Leisure, Sport and Tourism Education, 9 (1) 4-12.

Gibson, P. & Busby, G. (2009) Experiencing work: supporting the undergraduate hospitality, tourism and cruise management student on an overseas work placement, Journal of Vocational Education and Training, 61 (4) 467-480. 

Busby, G., Hunt, R. & Small, H. (2009) “This magical Tudor house…” Cotehele and the concept of authenticity: a chronological review, In Payton, P. (Ed.) Cornish Studies Seventeen, University of Exeter Press, Exeter, 204-222.   

Huang, R., Busby, G. & Bosdou, C. (2009) The first Plymouth: pictorial element and destination image, International Journal of Tourism Policy, 2 (4) 246-261.

Busby, G. & Meethan, K. (2008) Cultural Capital in Cornwall: Heritage and the Visitor, In Payton, P. (Ed.) Cornish Studies Sixteen, University of Exeter Press, Exeter, 146-166.

Huang, R. & Busby, G. (2007) Activist, pragmatist, reflector or theorist? In search of postgraduate learning styles in tourism and hospitality education, Journal of Hospitality, Leisure, Sport and Tourism Education, 6 (2) 92-99.  

Busby, G. & O'Neill, K. (2006)  Cephallonia and Captain Corelli’s Mandolin: the influence of literature and film on British visitors, Acta Turistica, 18 (1) 30-51.

Busby, G. & Laviolette, P. (2006) Narratives in the Net: Fiction and Cornish Tourism, In Payton, P. (Ed.) Cornish Studies Fourteen, University of Exeter Press, Exeter, 142-163.

O'Neill, K., Butts, S. & Busby, G. (2005) The Corellification of Cephallonian tourism, Anatolia, 16 (2) 207-226.

Busby, G. (2005) Work experience and industrial links, In Airey, D. & Tribe, J. (Eds) An International Handbook of Tourism Education, Elsevier, London, 93-107  

Busby, G. (2004) The contested Cornish church heritage, In Payton, P. (Ed.) Cornish Studies Twelve, University of Exeter Press, Exeter, 166-183.

Busby, G. (2004) Representations of Cornwall in fiction: the influence on tourism, Proceedings of the Conference: Tourism & Literature, Harrogate.

Busby, G. & George, J. (2004) The Tailor of Gloucester: Potter meets Potter – literary tourism in a cathedral city, Proceedings of the Conference: Tourism & Literature, Harrogate.

Brice, J., Busby, G. & Brunt, P. (2003) English rural church tourism: a visitor typology, Acta Turistica, 15 (2) 144-162.

Busby, G. (2003) Tourism degree internships: a longitudinal study, Journal of Vocational Education and Training, 55 (3) 319-334.

Busby, G., Brunt, P. & Lund, J. (2003) In Agatha Christie Country: resident perception of special interest tourism, Tourism, 51 (3) 287-300.

Busby, G. (2003) The concept of sustainable tourism within the higher education curriculum: a British case study, Journal of Hospitality, Leisure, Sport and Tourism Education, 2 (2) 48-58.

Busby, G. (2003) 'A true Cornish treasure': Gunwalloe and the Cornish church as visitor attraction, In Payton, P. (Ed), Cornish Studies Eleven, University of Exeter Press, 168-191.

Dutton, S. & Busby, G. (2003) Antiques-based tourism: our common heritage? Acta Turistica, 14 (2) 97-119.

Busby, G. (2002) The Cornish church heritage as destination component, Tourism, 50 (4) 371-381.

Hill, R. & Busby, G. (2002) An Inspector Calls: farm accommodation providers' attitudes to quality assurance schemes in the county of Devon, International Journal of Tourism Research, 4 (6) 459-478.

Brierley, A. & Busby, G. (2002) Festivals and seasonality: a panacea for the quiet times? www.tourism-2002.com online conference paper.

Busby, G. (2002) The Cornish church heritage and local distinction www. tourism-2002.com online conference paper.

Busby, G. (2002) Tourism sandwich placements revisited. In Vukonic, B. & Cavlek, N. (Eds) Rethinking of education and training for tourism, University of Zagreb, 213-230.

Busby, G. & Fiedel, D. (2001) A contemporary review of tourism degrees in the UK, Journal of Vocational Education and Training, 53 (4) 501-522.

Busby, G. & Klug, J. (2001) Measuring movie-induced tourism: challenges and problems, Journal of Vacation Marketing, 7 (4) 316-332.

Page, S., Brunt, P., Busby, G. & Connell, J. (2001) Tourism: A Modern Synthesis, International Thomson Business Press - author of seven chapters.

Busby, G. (2001) Vocationalism in higher level tourism courses: the British perspective, Journal of Further and Higher Education, 25 (1) 29-43.

Busby, G. & Hambly, Z. (2000) Literary tourism and the Daphne du Maurier Festival. In Payton, P. (Ed) Cornish Studies Eight, University of Exeter Press, 197-212.

Busby, G. & Rendle, S. (2000) The transition from tourism on farms to farm tourism, Tourism Management, 21 (6) 635-642.

 

Reports & invited lectures

November 2006 - NHTV, Breda, Netherlands. The celluloid effect: the concept of film tourism.
May 2004 - Ceské zemedelské univerzita, Prague. SOCRATES lectures: “Rural tourism in Europe”.

March 2004 - University of Guelph, Canada.

Lecture to MBA students: “Special interest tourism in England’s West Country”.

Seminar with tourism development officers for Ontario concerning film-induced tourism.

Other academic activities

Personal Opponent (External Examiner) for PhD at Lund University, Sweden. Dissertation: Mediatized tourism - the convergence of media and tourism performances. 11 June 2015. 

Referee for articles submitted to Tourism Management;
Journal of Vacation Marketing;
Journal of Sustainable Tourism;
Journal of Tourism and Cultural Change;
Journal of Hospitality, Leisure, Sport and Tourism Education
;
British Educational Research Journal;
Tourism Review International;
Tourism;
International Journal of Tourism Research;
Tourism Geographies;
International Journal of Tourism Policy;
Tourism Recreation Research;
Tourism and Hospitality Research;
Tourism and Hospitality Planning and Development;
Geoforum;
Anatolia;
European Journal of Tourism, Hospitality and Recreation;
Journal of Heritage Tourism;
International Journal of Tourism Anthropology;
Journal of Tourism Consumption and Practice;
International Journal of Culture, Tourism, and Hospitality Research;
Social Epistemology;
Operational Research;
Journal of Teaching in Travel and Tourism;
Event Management;
Applied Geography;
Journal of Destination Marketing & Management;
Journal of Tourism Research & Hospitality;
European Journal of Tourism Research  

Programme Committee of Annual International Conference on Tourism and Hospitality Research (THoR 2012), 9-10 July 2012, Singapore.
Scientific Committee of 2nd Advances in Hospitality and Tourism Marketing and Management Conference, 31 May – 3 June 2012, Corfu.
Editorial Board of TURYDES.
Editorial Board of the International Journal of Safety and Security in Tourism/Hospitality.
Editorial Advisory Board member of European Journal of Tourism and Hospitality Research.  
Editorial Board member of the Journal of Travel and Tourism Research

Book and Conference Reviews Editor, Journal of Tourism Consumption  
Sept 2010 - appointed a director of ASET (1982) Ltd.

November 2012 on - Director of Studies, PhD candidate research tourism on the Scilly Isles.
October 2010 on - Supervisor, PhD candidate researching the nexus between literature and new digital media in destination management.
October 2010 on - Supervisor, PhD candidate researching coastal tourism.
October 2009 on - Supervisor, PhD candidate researching DMOs in China. 
June 2007 on - Supervisor, PhD candidate researching tourism and hospitality internships. Successfully completed.
2002-2004 Supervisor, PhD candidate researching tourism associations   

 

Additional information

Invited speaker at 5th European Conference on Industrial Tourism, Ferrol, Spain, 17-20 June 2014.

November 2012 on - Director of Studies for PhD investigating role of food tourism in promotion of Chinese regions.

Keynote presentation: “Heritage and film tourism: the state of the phenomenon” given at First Annual International Conference on Tourism and Hospitality Research (THoR 2012), Singapore, 9-10 July 2012.

Keynote presentation: “Television and tourism: the nexus” given at First Belgrade International Tourism Conference, Belgrade, 22-24 March 2012.

Keynote presentation “Tourism, cinema and creative industries” given at Fifth International Tourism Congress, Peniche, Portugal. 23-25 November 2011.

2010 - appointed non-executive director of ASET (1982) Limited.

October 2010 on - Supervisor, PhD candidate researching the nexus between literature and new digital media in destination management

October 2010 on - Supervisor, PhD candidate researching coastal tourism.
October 2009 on - Supervisor, PhD candidate researching DMOs in China.
2007 Appointment as reviewer by Evaluation Group of Ministry of Science, Education and Sports

(Croatia). 
June 2007 on - Supervisor, PhD candidate researching tourism and hospitality internships. 
1996 Walter Hines Page Scholarship to USA

Links

For further information regarding the activities of the Plymouth Business School please use this link.