Professor Gideon Maas
Profiles

Professor Gideon Maas

Associate Lecturer

Plymouth Business School (HP) (Faculty of Business (HP))

Qualifications

Formal qualifications: 

Honours Business and Administration: University of Stellenbosch, South Africa
MBA: University of Stellenbosch, South Africa
Ph.D.: University of Stellenbosch, South Africa

Other:

Program in Strategic Transformation (South Africa)
Preparing for Strategic Leadership (UK)

Fellow HEA (UK)

Previous jobs:


Director Institute of Applied Entrepreneurship, Coventry University, UK
Owner/Managing director, Global Entrepreneurial Consultants cc, Cape Town, South Africa
International Chair in Entrepreneurship, PE Technikon and Rhodes University in South Africa and University of Limerick in Ireland
Acting Campus director and Head of Department, PE Technikon, George, South Africa
Operational Manager, University of Stellenbosch Business School, Cape Town, South Africa
Head: Centre for Entrepreneurship, University of Stellenbosch Business School, Cape Town, South Africa
Owner, Maas and Associates, Windhoek, Namibia
Deputy (acting) director: Bureau of Management Consultations: Academy, Windhoek, Namibia
Economist, First National Development Corporation of Namibia, Windhoek, Namibia

Roles on external bodies

Board member: Institute for Small Business and Entrepreneurship (ISBE)
Advisory Board member: NACUA

Teaching interests

Entrepreneurship
Open innovation
Growth strategies
Entrepreneurial universities
Implementation of entrepreneurial systems
Family businesses

Research interests

Entrepreneurship
Open innovation
Growth strategies
Entrepreneurial universities
Implementation of entrepreneurial systems
Family businesses. 

Grants & contracts

4. INVOLVEMENT IN RESEARCH GRANTS / SPONSORED CONSULTANCY PROJECTS

 

 

Funding Body

 

Subject / Area of Research / Sponsorship

 

Duration of Work with Dates

 

Role

 

Amount of Grant

 

 

 

 

 

 

4.1

Before 2007 (before UK)

 

 

 

 

 

 

 

 

 

 

4.1.1

National Research Foundation

 

Youth entrepreneurship

2002

Holder of grant and Project leader

R97 000 (£6690)

4.1.2

PE Technikon

 

Entrepreneurship

2002

Holder of grant and Project leader

R2 1500 (£1483)

4.1.3

National Research Foundation

Youth entrepreneurship

2003

Holder of grant and Project leader

R70 500 (£4862)

4.1.4

PE Technikon

 

Entrepreneurship

2003

Holder of grant and Project leader

R16 500 (£1138)

4.1.5

Milde McWilliams Trust

 

Masters degree in entrepreneurship

2003

Holder of grant and Project leader

R70 000 (£4828)

4.1.6

National Research Foundation

Youth entrepreneurship

2004

Holder of grant and Project leader

R80 000 (£5517)

4.1.7

PE Technikon

Entrepreneurship

2004

Holder of grant and Project leader

R2 000 (£138)

4.1.8

Milde McWilliams Trust

Masters degree in entrepreneurship

2004

Holder of grant and Project leader

R90 000 (£6207)

4.1.9

International Chair in Entrepreneurship

Entrepreneurship

1999-2004

Holder of grant and Project leader

R3 480 000 (£240000)

 

Sub-total

 

 

 

£270863

 

 

 

 

 

 

4.2

Since 2007 (in UK)

 

 

 

 

 

 

 

 

 

 

4.2.1

Prime Ministers Initiative 2 Grant

Masters degree in entrepreneurship

2008/09

Holder of grant and Project leader

£35000

4.2.2

National Council for Graduate Entrepreneurship

 

Attending conference in China

2008

Holder of grant

£1909

4.2.3

Technology Enhanced Enterprise Education

Attending conference in Houston, USA

2008

Holder of grant

£1743

4.2.4

British Council

 

Travel grants for Education Programme in Africa

2009

Holder of grant

£1500

4.2.5

JISC

Developing of entrepreneurship modules

2010

Holder of grant

£10000

4.2.6

UKTI

Exports in the West Midlands

2010

Holder of grant and Project leader

£60000

4.2.7

British Council

Rural entrepreneurship focusing on developing and testing of an integrated rural entrepreneurship development programme

2009 – 2011

Holder of grant and Project leader

£58000

4.2.8

British Council

Attending conferences in Ghana and Hong Kong

2011

Holder of grant

£2000

4.2.9

ERDF

Focus groups for SMEs

2010-2011

Holder of grant and Project leader

£16000

4.2.10

Abuja Technology Villages

Building an incubator in Abuja, Nigeria

2011 – 2013

Holder of grant and Project leader

£255000

4.2.11

ERDF

i-UEN focusing on stimulating open innovation

2011-2013

Initial Project leader

£1m

4.2.12

District+

Eco-Know focusing on eco-innovation within the automotive and construction clusters

2011-2012

Initial Project leader

£70000

4.2.13

Europe Commission

EUEN project focusing on entrepreneurial universities

2011 - 2013

Initial Project leader

£252670

4.2.14

PAPH

Social enterprise case study – Plymouth, UK

2014-2015

Holder of grant and Project leader

£5000

4.2.15

Erasmus+

Increasing students’ employability and economic growth through social enterprise

2015

Co-investigator

£14500

4.2.16

Cabinet office

South West Social Incubator

2014 - 2015

Partnership Advisory Board Member

£526950

4.2.17

Comic Relief

Scaling innovative rural distribution for farmer inputs: Farm Shop’s retail micro-franchise network

2014-2015

Co-investigator

£535484

 

Sub-total

 

 

 

£2845756

 

 

 

 

 

 

 

Total

 

 

 

 

£3116619

 

FULLY REFEREED PUBLICATIONS AND ACADEMIC/PROFESSIONAL PAPERS

1.     

 

Principal Author

Co-Authors

Title

Journal / Publisher

Pages

Status

Date

1.1

Maas, G.J.P.

 

 

Stimulating creativity and cultivating an entrepreneurial culture in South Africa

Southern African Journal for Entrepreneurship and Small Business

48-56

Peer reviewed

November 1993

1.2

Maas, G.J.P.

 

De Coning, T.J. and Vd M Smit, E

Identifying indicators that can play a meaningful role in promoting creativity in SMEs – a South African study

South African Journal of Business Management

39-46.

Peer reviewed

June 1999

1.3

Maas, G.J.P.

 

Court, P. And Zeelie, J

Accelerating entrepreneurial development in South Africa: recommendations from a practical application

The International Journal of Entrepreneurship and Innovation

27-33

Peer reviewed

February 2001

1.4

Venter, E.

 

Boshoff, H.C., & Maas, G

The influence of relational factors on successful succession in family business:  A comparative study of owner-managers and successor

South African Journal of Business Management

1-13

Peer reviewed

2003

1.5

Venter, E.

 

 

Boshoff, H.C., & Maas, G

The influence of organizational factors on successful succession in family business. 

Management Dynamics

2-17

Peer reviewed

2003

1.6

Venter, E.

 

 

Boshoff, H.C., & Maas, G

The influence of successor-related factors on the succession process in small and medium-sized family businesses

Family Business Review

283-303

Peer reviewed

2005

1.7

Venter, E.

Boshoff, H.C., & Maas, G

The Influence of Owner-Manager Related Factors on the Succession Process in Small and Medium-Sized Family Businesses

International Journal of Entrepreneurship and Innovation (Vol. 7; Nr. 1)

33-47

Peer reviewed

2006

1.8

Maas, G.J.P.

Herrington, M

The role of HEIs in an entrepreneurial renaissance in South Africa

Industry & Higher Education, Vol 25, No 4

1-8

Peer reviewed

2011

 

Total

 

 

 

147 pages

 

8

Books published

 

Principal Author

Co-Authors

Title

Journal / Publisher

Pages

Status

Date

2.1.1

Maas, G.J.P.

 

Naudé, G

The functioning of an entrepreneurs’ club

Juta & Co, Ltd.  ISBN 0 7021 2598 9

16 pages

Published booklet

1993

2.1.2

Maas, G.J.P.

 

Fox, W.

Entrepreneurship and public management

Juta & Co, Ltd.  ISBN 0 7021 38320

 

124 pages

Text book for public management students

1997

2.1.3

Maas, G.J.P.

 

Van der Merwe, S. and Venter, E

Family businesses in South Africa: a practical governance guide. 

GEB Consultants.  ISBN 0-620-32387-6. 

154 pages

Book supporting entrepreneurs and service providers in this field

2005

2.1.4

Maas, G. J. P

 

Diederichs, A

Manage family in your family business

Frontrunner Publishing (Pty) Ltd.  ISBN: 978-1-920099-28-2.

154 pages

Book supporting entrepreneurs and service providers in this field

2007

2.1.5

Maas, G.J.P

Jones, W.P.

Systemic entrepreneurship: contemporary issues and case studies

Palgrave

 

Focus on systemic entrepreneurship

2015 (currently at publisher for printing)

 

Total

 

 

 

448 pages

 

5

Chapters published in books

 

Principal Author

Co-Authors

Title

Journal / Publisher

Pages

Status

Date

2.2.1

Maas, G.J.P.

 

 

Training SMEs to be creative

In: Rosa, P., Scott, M.G., and Klandt, H.  Educating entrepreneurs in modernising economies.  Avesbury, ISBN 1 85972 184 2.

 

59-72

Selected peer reviewed articles from conference

1996

2.2.2

Maas, G.J.P.

 

Amos, T

Developing entrepreneurial students: a proposal of the what and how. 

In: Nieuwenhuizen, C. and Klandt, H.  International entrepreneurship education and training.  Lohmar: Köln, ISBN 3-89012-972-2.

29-46

Selected peer reviewed articles from conference

2002

2.2.3

Maas, G.J.P.

Musengi, S

The South African Science, Technology and Innovation Environment and its impact on Entrepreneurial Development

In: Mian, S.A.  Science and Technology Based Regional Entrepreneurship – global experience in policy and program development.  Cheltenham: Edward Elgar Oublishers, ISBN: 978 1 84720 390 8.

443-458

All chapters were peer reviewed.  This book focuses on policy formulators.

2011

2.2.4

*Maas, G.J.P.

Maas, B

The development of globally responsible entrepreneurial mindsets

In: Bonanni, C., Lépineux, F. and Roloff, J. (eds.), 2012, Social responsibility, entrepreneurship and the common good – International and interdisciplinary perspectives, London: Palgrave Macmillan, publishers, ISBN: 978 0 230 29283 3.

21

All chapters were peer reviewed.  This book focuses on students in entrepreneurship and entrepreneurs themselves.

2012

2.2.5

Maas, G.J.P.

Schoeman, D.W.

In search of a conceptual framework for the effective development and support of rural entrepreneurship in South Africa

Bonanni, C., Lépineux, F. and Roloff, J. (eds.), 2011, Social responsibility, entrepreneurship and the common good – International and interdisciplinary perspectives, London: Palgrave Macmillan, publishers, ISBN: 978 0 230 29283 3.

30

All chapters were peer reviewed.  This book focuses on students in entrepreneurship and entrepreneurs themselves.

2012

2.2.6

Maas, G.J.P.

 

 

Entering the family business

In: Nieman, G., and Nieuwenhuizen, C.  Entrepreneurship: a South African perspective.  3rd Edition.  Van Schaik Publishers, ISBN 0 627 02544 7.

181-193

Text book for students in South Africa.  The book is still in print.

2013

 

Total

 

 

 

108 pages

 

6


Sponsored/Industry research

 

Principal Author

Co-Authors

Title

Journal / Publisher

Pages

Status

Date

2.3.1

Maas, G.J.P.

 

Background information to the formulation of a Namibia industrial strategy. 

Report prepared for the Namibian Government

65 pages

Report sponsored by the Namibia Government

1985

2.3.2

Maas, G.J.P.

Hartman, P., Ritter, R., Jahnke, M., De Klerk, J.C., Roostee, A., Becker, L

Industrial development strategy for Namibia

Report prepared for the Namibian Government

86 pages

Report sponsored by the Namibia Government

1987

2.3.3

Maas, G.J.P.

 

Small, medium and micro enterprises in South Africa:  an overview of problems and recommendations

Report prepared for Department of Trade and Industry as input to the formulation of the first Small Business Bill in South Africa

31 pages

Report sponsored by DTI

February 1995

2.3.4

Maas, G.J.P.

Court, P. And Zeelie, J. 

Accelerating entrepreneurial development in South Africa through the application of PERMAC’s privateer plan

Study undertaken for PERMAC (PE Regional Manufacturing Advice Centre)

15 pages

Report sponsored by PERMAC

2000

2.3.5

Maas, G.J.P.

 

Jaffray, J. 

Pre-feasibility study: a science technology and business centre for the Nelson Mandela Metropole. 

Study undertaken for the Nelson Mandela Metropole 

43 pages

Report sponsored by Nelson Mandela Metropole

25 June 2001

2.3.6

Maas, G.J.P.

 

 

Business plan: science technology business centre in the Nelson Mandela Metropole.

Study undertaken for the Nelson Mandela Metropole 

21 pages

Report sponsored by Nelson Mandela Metropole

14 September, 2001

2.3.7

Maas, G.J.P.

 

Le Roux, J., Howarth, D. And Barnard, H

Science technology business centre network for the Nelson Mandela Metropole

Study undertaken for the Nelson Mandela Metropole 

10 pages

Report sponsored by Nelson Mandela Metropole

24 November, 2003

2.3.8

Maas, G.J.P.

 

Venter, E. And Maas, B

Family businesses in South Africa

Study undertaken for Old Mutual Insurance Company

158 pages

 

Report sponsored by Old Mutual

12 March, 2004

 

2.3.9

Maas, G.

Maas, B

The story of the first International Chair in Entrepreneurship in South Africa 1997 - 2004

 

72

Report sponsored by industry in South Africa

2004

2.3.10

Maas, G.J.P.

 

Herrington, M.

Global Entrepreneurship Monitor – South African report 2006.

The UCT Centre for Innovation and Entrepreneurship

56 pages

Part of GEM consortium

2007

2.3.11

Maas, G.J.P.

 

Herrington, M.

Global Entrepreneurship Monitor – South African report 2007.

The UCT Centre for Innovation and Entrepreneurship

48 pages

Part of GEM consortium

2008

2.3.12

Herrington, M.

 

Maas, G., Maas, B., Overmeyer, T. And Kew, J

Western Cape status of the youth report

The UCT Centre for Innovation and Entrepreneurship

168 pages.

Report sponsored by industry

2008

2.3.13

Maas, G.J.P

Winters, C; Maas, B; Herrington, M

The development of global entrepreneurial mind-sets

Research undertaken for UKTI

12 pages

Report sponsored by UKTI

May 2010

2.3.14

Maas, G.J.P.

Winters, C

Export statistics within the West Midlands Region of the UK

Research undertaken for UKTI

14 pages

Report sponsored by UKTI

May 2010

2.3.15

Maas, G.J.P

Winters, C; Marjoram, L

Transference of regional sector

Research undertaken for UKTI

19 pages

Report sponsored by UKTI

May 2010

2.3.16

Maas, G.J.P.

Halborg, A; Du Plessis-Walker, H

Supporting SMEs to exploit international markets

Research undertaken for UKTI

13 pages

Report sponsored by UKTI

May 2010

2.3.17

Maas, G.J.P

Lockyer, J

The European University Enterprise Network -

An Evaluation of the Project Outcomes, with Guidelines and

Examples of University-Business Collaboration

 

60

DG Education and Culture

Knowledge Alliances (EAC/19/2011)

2013

2.3.18

Maas, G.J.P.

Reynolds, J. and Stevenson, S.

Case study: Plymouth Association of Primary Heads CIC

Research undertaken for PAPH CIC

21 pages

Research sponsored by PAPH CIC

March 2015

 

Total

 

 

 

912 pages

 

18

 


 

 

Reports & invited lectures

2.6 Keynote/plenary addresses

 

 

Title

Conference

Date

2.6.1

Public policy and its impact on the economics of family owned business – international perspectives

Family Firm Institute Conference, Washington, USA

25/10/2000

2.6.2

Science parks in the Nelson Mandela Metropole

Science Parks and the Future, Göteborg, Sweden

25/03/2002

2.6.3

Imperatives for future growth of the regional economy

Enterprise Development Summit, Nelson Mandela Bay, South Africa

25/10/2004

2.6.4

Family owned businesses in South Africa

National Small Enterprise Summit, Sun City, South Africa

30/10/2005

2.6.5

The development of global entrepreneurial mindsets

International symposium organized by the Centre for Responsible Business, ESC Rennes School of Business, Brittany, France

7/01/2010

2.6.6

The entrepreneurial university

Third Annual International Conference on Entrepreneurship, WITS Business School, South Africa

20/10/2010

2.6.7

PMI2 employability and enterprise project with a university partner in China

Making the best of Africa’s graduates and the role of international partnerships, Accra, Ghana, The Association of Commonwealth Universities and British Council

16/01/2011

2.6.8

Developing Entrepreneurial Universities: The role of entrepreneurial universities in socio-economic growth

Policy dialogue workshop: The interlinking roles of academic cooperation and research collaboration as a contribution to knowledge generation, exchange and capacity building measures.  Europe Commission funded workshop, Addis Ababa

23-24/10/2012

2.6.9

Entrepreneurship can be taught – the case for developing entrepreneurship as a discipline in its own right

UCT/MERSETA Masters Programme in Technology-Based Entrepreneurship, International Colloquium, Cape Town, South Africa.

15-16/10/2014