Head of PublicFundraising, Breast Cancer Campaign
Danielle is head of public fundraising at Breast Cancer Campaign, overseeing all direct marketing and the Wear it Pink mass participation event. She was previously head of digital and individual giving at medical charity Merlin, where she oversaw direct marketing, community and challenge events, supporter care and all digital communications. When Merlin merged with Save the Children in 2013, she was responsible for integrating Merlin’s fundraising operation with Save the Children’s operations. Before joining the voluntary sector, Danielle worked for many years in human resources.
LinkedIn Profile: Danielle Atkinson