Susan wrote her first book Marketing for Hospitality in 1996 and has gone on to write further books with collaborators including Professor John Swarbrooke and Professor Stephen Ball. Susan’s books include key texts such as Consumer Behaviour in Tourism, International Cases in Tourism Management, Business Travel and Tourism and Leisure Marketing. These books are used internationally and have been translated into a variety of languages.
Among other skills, Susan has an interest in the learning styles of hospitality students, relationship marketing and management issues for hospitality. She has also developed an international reputation as a marketing specialist, and been responsible for the academic content of hospitality courses at undergraduate and postgraduate level that have been delivered both locally and internationally in the distance learning environment. She has established a new research group at Plymouth that is considering ‘talent management’ in the hospitality sector.
Susan was a Senior Lecturer in Marketing and Consumer Behaviour from 2009–2012 in César Ritz Hotel School, Switzerland, based in Brig, and taught students from all over the world who went on to successful careers in the hospitality sector.
“The Hotel School development here in Plymouth mirrors many of the excellent practices that the Swiss Hotel Schools have developed, with an emphasis on sound educational programmes, practical industrial experience, and the development of long-term alumni networks that all contribute to the personal career progression of talented individuals.”
Lecturer for the Hotel School