Tackling fundraising's biggest challenges
Rogare explores areas that our advisory panel has identified as needing more evidence, new thinking or a fresh approach. Rogare is the engine that turns academic ideas into actionable information for fundraisers. Although how we tackle subjects will vary from project to project, overall we will follow a consistent model:
1. Review existing information
Conduct a wide-ranging interdisciplinary literature review of all research and other relevant published findings, identifying how these ideas could be applied to solve/address the issue.
2. Turn these ideas into professional practice
Convene a conference attended by members of the advisory panel, Associate Members and other potential users of the research that will brainstorm these theoretical ideas into recommended best practice.
3. Publish our recommendations
Publish a subsequent free report containing these best practice recommendations.
Our current areas of interest are:
Public perception of fundraising.
'Tomorrow's Philanthropy' – exploring how different types of social action work together.
Relationship fundraising – can ideas about relationship building from social psychology be applied in fundraising?
we are developing a new normative theory of fundraising ethics that
balances fundraisers’ duties to their donors with their duties to their
beneficiaries. This project is also looking at whether fundraising is a true
profession, and the ethics of using images of beneficiaries in fundraising and