What fundraisers may or may not do
The profession of fundraising contains plenty of ethical prescriptions, which are mainly contained in its codes of practice – such as the Institute of Fundraising’s Code of Fundraising Practice in the UK, and the Donor Bill of Rights, developed by the Association of Fundraising Professionals, in the USA. These codes therefore contain ‘applied’ ethics that tell fundraisers what they may or may not do.
Why they may or may not do certain things
However, very little thought has been given to a unifying theory of ethics that might underpin the applied ethics that appears in these codes. A ‘normative’ theory of fundraising ethics would explain to fundraisers (or more properly, help them figure out for themselves) why they may or may not do certain things.