Reports

To download any of the following reports, please complete this short form.

The science of legacy fundraising
We have been working with Listen to test how the latest academic thinking can be applied to telephone legacy fundraising. In this report, we explore what psychological factors drive legacy decisions. We then go on to investigate how best to apply this understanding during telephone conversations, and to identify the most meaningful and positive ways to support legacy decision-making.

Great Fundraising
Our outstanding fundraising project looks at how and under what circumstances, organisations develop exceptional fundraising. We explore the practices of successful leaders, concluding that what makes leaders exceptional is their ability to think differently from their peers. We explore the thinking processes of some of the sector’s most innovative and successful fundraisers and provide a series of case studies of cutting edge professional practice.

Risk and Philanthropy
This report examines how various development actors might encourage philanthropists to take and accept more risk in their philanthropy. Our Rockefeller Foundation and Resource Alliance funded report analyses the results of a series of interviews with some of the world’s leading development philanthropists, development agencies and intermediary organizations.

Growing Philanthropy UK Summit
Forty years of increasingly sophisticated fundraising practice, the development of regular (monthly) giving, the appearance of the Internet and the rise of new digital channels have seemingly done little to increase our generosity. In this paper we address this issue, drawing on the discussions that took place at the UK’s first Growing Philanthropy Summit, held at the Hilton Metropole Hotel in London on July 6th 2011.

Growing Philanthropy US Summit
Forty years of increasingly sophisticated fundraising practice, the development of planned giving vehicles, the appearance of the Internet and the rise of new digital channels have done nothing to move the needle on giving. The intention of this paper is to address this issue, drawing on the available research and the discussions that took place at the nation’s first Growing Philanthropy Summit, held in Washington, D.C. on June 9, 2011.

Donor Retention
We generated this report for the Association of Fundraising Professionals a couple of years ago. It summarises what we know from academic and professional research about why people stop giving and what organizations might do about it. This may also be a helpful review because readers can obviously source the particular studies that speak to the issues their organisation is addressing.

Building Donor Loyalty through the Telephone

This project was undertaken in collaboration with the fundraising agency DTV. In it we look at the relationship between satisfaction, trust and loyalty (as measured by future giving intentions). We find as expected that higher levels of satisfaction and trust are associated with higher levels of loyalty. However, we also explore the impact of donor identification with the charity and our findings suggest that this factor too can be influential in building loyalty. The report also examines the issue of social identity and giving, suggesting ways in which telephone scripts might be altered to add value for donors and generate enhanced levels of donation.

Rogare Reports


Relationship Fundraising

In January 2015, Rogare began a comprehensive review of relationship fundraising.

In a project jointly funded by US donor management software company Bloomerang and American fundraising agency – Pursuant, we set out to identify academic theories that fundraisers can use to further enhance the donor experience, and recommends ways in which relationship fundraising could ‘refashion’ itself.

The four-volume report – Relationship Fundraising: Where Do We Go From Here – is now available to download.


Fundraising Ethics

Rogare's review of fundraising ethics, 'Rights Stuff: Fundraising's Ethics Gap and a New Theory of Fundraising Ethics v1.1' is now also available to download