Adrian Sargeant
Professor Adrian Sargeant is Professor of Fundraising at Plymouth University and the Director of the Hartsook Centre for Sustainable Philanthropy. He is the world’s foremost fundraising academic, formerly holding the Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University. He also holds visiting appointments at Avila University and the Australian Centre for Philanthropy and Non-profit Studies, Queensland University of Technology. He has received many awards for his services to the profession, notably being named to the prestigious Non-profit Times Power and Influence List in the United States in 2010. In the UK in the same year he received a Civil Society Award for his Outstanding Contribution to Fundraising.

Professor Sargeant is one of the world’s leading authorities on how to achieve growth in philanthropy. In 2011 he ran Growing Philanthropy summits in Washington DC and London drawing together leaders from the non-profit communities in both countries to discuss the role that the sector itself might play in growing philanthropy. He also helped facilitate a philanthropy summit for the Rockefeller Foundation and the Resource Alliance in Bellagio, Italy, the primary goal of which was to improve the flow of philanthropy in the development system.

He is a prolific author and educator. He has published over ten books and around 150 peer reviewed academic publications in the domain of individual giving, fundraising and non-profit marketing. Most recently he has designed new qualification frameworks for fundraising professional bodies across the world. In the UK, for example, he designed the new Certificate/Diploma in Fundraising courses that are now offered by the Institute of Fundraising. He is doing similar work in the United States working with the Association of Fundraising Professions and has recently been commissioned to design a new higher level qualification that will be shared internationally.

Professor Sargeant is considered a world class and motivational speaker, regularly delivering plenary presentations in a variety of different international venues. Topics include donor retention/loyalty, philanthropic psychology, bequest giving and digital fundraising. In the University context his strengths including teaching marketing to MBA students, and delivering marketing strategy and direct response marketing (including Direct Marketing and Digital Marketing) at all levels. He also teaches non-profit marketing, social marketing and fundraising. He is a Fellow of the Chartered Institute of Marketing and the Institute of Fundraising.

Publications


a) Books

Sargeant A (1999) Marketing Management For Nonprofit Organisations, Oxford University Press, Oxford. ISBN 0-19-877567-9

Sargeant A and McKenzie J (1998) A Lifetime Of Giving: An Analysis of Donor Lifetime Value’, Charities Aid Foundation, West Malling, ISBN 1-85934-088-1

Sargeant A and Kaehler J (1998) Benchmarking Charity Costs, Charities Aid Foundation, West Malling, ISBN 1-85934-089-X

Sargeant A and West D (2001) Direct and Interactive Marketing, Oxford University Press, Oxford, ISBN 0-19-878253-5

Sargeant A (1999) ‘Direct Marketing’ in Blois K (1999) (Ed) The Oxford Textbook of Marketing, Oxford University Press, Oxford.

Tofallis C and Sargeant A (2000) ‘Assessing Charities Using Data Envelopment Analysis’ in Performance Measurement – Past, Present and Future, Neely A (Ed), Centre for Business Performance, Cranfield University, ISBN 953376117

Sargeant A (2002) ‘What Turns Donor’s On? What Turns Them Off? In ‘A Lot of Give’ by Walker C and Pharoah C (2002), Hodder and Stoughton, pp162-179. ISBN 0340804912

Sargeant A and Jay E (2004) Fundraising Management: Analysis, Planning and Practice, Routledge, London.

Sargeant A and Jay E (2004) Building Donor Loyalty: The Fundraiser’s Guide To Increasing Lifetime Value, Jossey Bass, San Francisco.

Sargeant A (2004) Marketing Management for Nonprofit Organizations (2nd Edition), Oxford University Press.

Sargeant A (2004) Marketing W Organizacjach Non Profit, Oficyna Ekonomiczna, Krakow, Poland.

Sargeant A and Jay E (2007) ‘Measuring and Managing Donor Value,’ in Mordaunt J and Paton R (eds) Thoughtful Fundraising, Routledge, London.

Sargeant A and Wymer W (2007) The Routledge Companion To Nonprofit Marketing, Routledge London.

Sargeant A and Woodliffe L (2007) ‘Individual Giving Behaviour: A Multidisciplinary Review’, in Sargeant A and Wymer W (Eds) The Routledge Companion To Nonprofit Marketing, Routledge, London, pp 111-144.

Sargeant A  (2008) National Occupational Standards for Fundraising, UK Workforce Hub, London.

Sargeant A (2008) ‘Marketing for Non-profit Organizations’ in Baker M.J. and Hart S.J. The Marketing Book, 6th Edition, Butterworth Heinemann, London, 526-550.

Sargeant A (2009) Marketing Management for Non-profit Organizations, (3rd edtn) Oxford University Press, Oxford.

Sargeant A and Jay E (2010) Fundraising Management, Analysis Planning and Practice, 2nd edition, Routledge, London

Sargeaant A, Shang J (2010) Fundraising: Principles and Practice, Jossey Bass, San Francisco.

Sargeant A (2010) Essentials of Donor Loyalty, White Lion Press, London.

Sargeant A (2012) Building Donor Loyalty, The Beautiful Foundation, Korea.

Sargeant A and Jay E (2014) Fundraising Management: Analysis, Planning and Practice, 3rd Edition, Routledge, London.

b) Proceedings

Sargeant A, James R and Rooney P (2009) ‘Research Unveiled: What Every Fundraiser Needs To Know About bequest Giving’ Association of Fundraising Professionals Annual Convention, New Orleans, March.

Sargeant A, Birkholtz J and Byington-Smith, J (2009) ‘ Where Have All My Donor Gone? Planning to Retain Your Donors’, Association of Fundraising Professionals Annual Convention, New Orleans, March.

Sargeant A (2009) ‘Building Donor Loyalty: The Next Great Fundraising Challenge’, Philanthropy Journal Lunch and Learn, Raleigh NC. April.

Sargeant A (2009) ‘The Impact of the Financial and Economic Crises on the Income Generation Work of Not-for-Profit Entities and the Role of Boards in Such Times’, Presentation to UNICEF National Chairpersons’ Committee Meeting, Luxembourg, May.

Sargeant A (2009) ‘E-Marketing and Fundraising’, City University Business School, London, May.

Sargeant A (2009) ‘Direct Marketing Planning’, Biennial South African Institute of Fundraising Conference, Durban, May.

Sargeant A (2009) ‘Successful Bequest Fundraising’, Biennial South African Institute of Fundraising Conference, Durban, May.

Sargeant A (2009) ‘Donor Loyalty & Why Donors Stop Giving’, Biennial South African Institute of Fundraising Conference, Durban, May.

Sargeant A (2009) ‘Successful Online Fundraising’, Biennial South African Institute of Fundraising Conference, Durban, May.

Sargeant A (2009) ‘Lessons From Research: Leading and Plotting the Future’, Biennial South African Institute of Fundraising Conference, Durban, May.

Sargeant A (2009) ‘Philanthropic Psychology: New Thinking, New Ideas’ Institute of Fundraising National Convention,  Hilton London Metropole, July.

Sargeant A (2009) ‘Legacy Fundraising: Implementing The Lessons of Significant New Research’ Institute of Fundraising National Convention,  Hilton London Metropole, July.

Sargeant A (2009) Building Donor Loyalty: How To Successfully Raise Funds In A Turbulent Economy, Ronald McDonald House Charities International Conference, Chicago Marriott, Chicago, August.

Sargeant A (2009) “What Drives Bequests? -  Research from the Center on Philanthropy”   Chicago Council on Planned Giving, University VClub Chicago, September.

Sargeant A (2009) Key Note Address: Driving Donor Loyalty, Strategies for Supporter Retention Conference, Institute of Fundraising, Lewis Media Centre, London., September.

Sargeant A (2009) Fundraising In Hard Times: Lessons From Research, International Fundraising Congress, Noordwijkerhout, The Netherlands, October.

Sargeant A (2009) Building Donor Loyalty: Lessons From Research, International Fundraising Congress, Noordwijkerhout, The Netherlands, October.

Sargeant A (2009) Building Donor Loyalty – Plenary Presentation, Midwest Conference on Philanthropy, Chicago, November

Sargeant A (2009) Philanthropic Psychology: Lessons From Research, Midwest Conference on Philanthropy, Chicago, November

Sargeant A (2009) ‘Public Trust and Confidence’, Building Trust, Annual Symposium of Center on Philanthropy, Indianapolis, Indiana, December

Sargeant A (2009) ‘Building Donor Loyalty: Lessons From Research,’ AFP Toronto Annual Conference, Toronto, Canada, December.

Sargeant A (2009) ‘Philanthropic Psychology: Lessons From Research, AFP Toronto Annual Conference, Toronto, Canada, December.

Sargeant A (2009) ‘Donor Retention: Lessons From Research’, CASE V Annual Conference, Chicago, Illinois, December.

Sargeant A (2009) ‘Building Donor Loyalty’ Webinar for the Philanthropy Journal, December 10th.

Sargeant A (2009) ‘Building Donor Loyalty: Lessons From Research’ Public Lecture – The Beautiful Foundation, Seoul, South Korea, December.

Sargeant A (2009) ‘Successful Internet Fundraising: Lessons From Research’ Public Lecture – The Beautiful Foundation, Seoul, South Korea, December.

Sargeant A  and Walter C (2010) ‘Building Donor Loyalty: Nurturing Your Best Customer’, National Growing Philanthropy Conference, Kansas City, January.

Sargeant A (2010) ‘The Psychology of Giving’, Plenary Presentation to National Growing Philanthropy Conference, Kansas City, January.

Sargeant A (2010) ‘Building Donor Loyalty’, New England Association for Healthcare Philanthropy Conference, Vermont, March.

Sargeant A, Mesch D and Rooney P (2010) Introduction to the AFP/Indiana University, Diploma in Fundraising Program, Association of Fundraising Professionals, 50th Anniversary Conference, Baltimore, April.

Sargeant A, Joslin J, Birkholtz, J and Lindahl W (2010) Planning to Keep Your Donors, Association of Fundraising Professionals, 50th Anniversary Conference, Baltimore, April.

Sargeant A (2010) Educating The Next Generation of Development Professionals, but NOT THE SAME OLD WAY, Association of Fundraising Professionals, 50th Anniversary Conference, Baltimore, April.

Sargeant A (2010) Fundraising Leadership and Building Donor Loyalty, Heritage Foundation 33rd Annual Resource Bank, Miami, Florida, April.

Sargeant A (2010) Building Donor Loyalty, First Belgian Fundraising Congress, Brussels, Belgium, May.

Sargeant A (2010) Philanthropic Psychology: Lessons From Research, First Belgian Fundraising Congress, Brussels, Belgium, May.

Sargeant A (2010) Donor Loyalty, PMDMC Conference (Public Radio), Fort Worth, Texas, July.

Sargeant A., Arganbright A., Arganbright, V., Shepherd, J. And Torres, L. (2010) Sustainer Programs at the Cutting Edge, PMDMC Conference (Public Radio), Fort Worth, Texas, July.

Sargeant A (2010) Building Donor Loyalty, United Way Worldwide Executive Resource Development Institute, Washington, DC, November.

Sargeant A (2010) Building Donor Loyalty: The Next Big Fundraising Challenge, AFP New Jersey Conference on Philanthropy, Parsippany, New Jersey, November.

Sargeant A (2010) Building Donor Loyalty: Lessons from Research, Case V Conference, Chicago, Illinois, December,

Sargeant A (2011) Building Donor Loyalty: Why It Matters, Association of Fundraising Professionals Webinar, February.

Sargeant A  and Shang J (2011) Philanthropic Psychology: Lessons from Research, The Philanthropy Journal, Webinar Series, March.

Sargeant A (2011) Lies, Damned Lies and Fundraising Ratios, Paper Presented to the Reforming Fundraising Regulation Conference, Brisbane, Australia, April.

Sargeant A (2011) Enhancing Giving By Understanding Donor Identity, Festival Del Fundraising, Castrocaro, Italy, May.

Sargeant A (2011) Building Donor Loyalty: Lessons From Research, Closing Plenary, Festival Del Fundraising, Castrocaro, Italy. May

Sargeant A and Routley C (2011) ‘What Can We Learn from Research into Legacy Giving?’ Institute of Fundraising National Convention, Hilton Metropole, London.

Sargeant A and Beem M (2011) ‘Major Gift Fundraising: Lessons From the U.S.’ Institute of Fundraising National Convention, Hilton Metropole, London.

Sargeant A and Shang J (2011) ‘Philanthropic Psychology: How To Increase The Value of Your Donations’, Institute of Fundraising National Convention, Hilton Metropole, London.

Sargeant A (2011) ‘Philanthropic Psychology: How To Increase the Value of Your Donations’, International Fundraising Congress, Noordwijkerhout, The Netherlands, October.

Sargeant A (2011) ‘Understanding Legacy Giving: A View From 20 Years of Research’, International Fundraising Congress, Noordwijkerhout, The Netherlands, October.

Sargeant A (2011) Growing a Giving Culture in the UK, Presentation to the OCS Roundtable, Institute of Fundraising, October.

Sargeant A (2012) Building Donor Loyalty – Planning For Success, Association of Philanthropic Counsel Conference, University Place Hotel, Indianapolis, January.

Sargeant A (2012) Fundraising Reporting: A How To – And a How Not To! Fundraising Institute Australia Conference, Gold Coast convention Centre, February.

Sargeant A and Sprinkel-Grace K (2012) What Every Board Should Know About Fundraising – And What Happens When They Don’t, Masterclass, Fundraising Institute Australia Conference, Gold Coast convention Centre, February.

Sargeant A (2012) Philanthropic Psychology – Using Donor Identity to Grow Giving, Fundraising Institute Australia Conference, Gold Coast convention Centre, February.

Sargeant A (2012) Successful Legacy Fundraising: Lessons From Research, Fundraising Institute Australia Conference, Gold Coast convention Centre, February.

Sargeant A (2012) Building Donor Loyalty: Lessons From Research, Hartford Foundation, Hartford, Connecticut, April.

Sargeant A (2012) Building Donor Loyalty: Lessons From Research, Association of Fundraising Professionals Regional Conference, Des Moines, Iowa, May.

Sargeant A (2012) Upping the Game: Taking Fundraising To The Next Level, PBS Annual Meeting, Denver Colorado, May.

Sargeant A (2012) Building Donor Loyalty, Association of Fundraising Professionals, Techknow Conference, Gaylord Palms Hotel, Orlando, Florida, June.

Shang, J., Reed, A. and Sargeant A. (2012)  Moral Identity, Giving and Gender, Academy of Marketing Conference, Southampton Business School, Southampton, July.

Sargeant A (2012) Philanthropic Psychology: How To Grow Giving By Over 30%, ADAPE Conference, Sydney Hilton, Sydney, Australia.

Sargeant A (2012) Measuring the Performance of your Foundation, ADAPE Conference, Sydney Hilton, Sydney, Australia.

Sargeant A (2012) The Future of Fundraising in the Education Sector and How to Prepare for the Emerging Opportunities, ADAPE Conference, Sydney Hilton, Sydney, Australia.

Sargeant A (2013)’ Building Donor Loyalty’, ALDE National Convention, Indianapolis, Indiana, February.

Sargeant A (2013)’ Philanthropic Psychology: Using Donor Identity to Grow Giving’, ALDE National Convention, Indianapolis, Indiana, February.

Sargeant A (2013) ‘Developing A Philanthropic Case for Support’ Public Broadcasting System Fundraising Conference, Fort Worth Hyatt Regency, Dallas, Texas, February.

Sargeant A (2013) ‘Building Donor Loyalty: Lessons From 20 Years of Research’ Association of Fundraising Professionals Annual Convention, San Diego, April.

Sargeant A (2013) ‘What’s New In  Our Thinking on Loyalty?’ Swedish Fundraising Congress, Stockholm, April.

Sargeant A (2013) ‘ Philanthropic Psychology: Using Donor Identity to Grow Giving’ Swedish Fundraising Congress, Stockholm, April

Sargeant A (2013) ‘ Bequest Fundraising: What’s Hot and What’s Not?’ Vala Fundraising Congress, Helsinki, Finland, April.

Sargeant A (2013) ‘Building Donor Loyalty: Lessons From 20 Years of Research’ Fundraising Institute of New Zealand Annual Conference, Wellington, May

Sargeant A (2013) ‘Effective Direct Response Fundraising’ Fundraising Institute of New Zealand Annual Conference, Wellington, May

Sargeant A (2013) ‘Outrageously Good Bequest Fundraising’ Fundraising Institute of New Zealand Annual Conference, Wellington, May.

Sargeant A (2013) Introducing Sustaining Memberships in TV Pledge Campaigns - A Primer for Station Managers, PBS Annual Meeting, Miami, FL, May.

Sargeant A (2013) ‘Taking Your Fundraising to the Next Level’, Presentation to Station GMs, PBS Annual Meeting, Miami, FL, May.

Sargeant A (2013) ‘Building A Successful Sustained Gift Program’, PBS Annual Meeting, Miami, FL, May.

Sargeant A (2013) ‘Building Donor Loyalty: Lessons From 20 Years of Research’ Banff Compass Conference, AFP Calgary & Area Chapter., Banff, Alberta, CA, May.

Sargeant A (2013) The Case for Accelerating the Drive for Accountability, Clarity and Transparency in the Charity Sector, Launch of ImpAct Coalition Report, The Gherkin, London, June.

Sargeant A (2013) ‘Trust Me I’m A Fundraiser’ Institute of Fundraising National Convention, Metropole Hotel, July

Sargeant A (2013) ‘A New Framework for Professional Fundraising Qualifications’ Institute of Fundraising National Convention, Metropole Hotel, July.

Clayton A and Sargeant A (2013) ‘Outstanding Fundraising’ Institute of Fundraising National Convention, Metropole Hotel, July

Sargeant A (2013) ‘Adrian Sargeant: On The Future of Philanthropy, PMDMC Conference – In Association with PBS, Atlanta, GA, July.

Sargeant A (2013) ‘How To Position Your Monthly Giving Program to Change Everything,’ PMDMC Conference – In Association with PBS, Atlanta, GA, July.

Sargeant A (2013) ‘Building Donor Loyalty: Lessons From Research,’ AEFR XIII Congresso Fundraising, Madrid, Spain, September.

Sargeant A (2013) ‘Philanthropic Psychology: Using Donor Identity To Build Giving.’ AEFR XIII Congresso Fundraising, Madrid, Spain, September.

Sargeant A (2013) ‘New Directions in Philanthropic Education,’ AFP Leadership Academy Plenary, Omni William Penn Hotel, Pittsburgh, PA, October.

Sargeant A (2013) ‘Building Donor Loyalty’ AFP Philanthropy Day Keynote, Boston, MA October.

Sargeant A (2013) ‘Building Donor Loyalty: New Challenges for the Profession of Fundraising’ AFP Philanthropy Day, Wichita. Kansas, November.

Sargeant A (2013) ‘Building Donor Loyalty: New Challenges for the Profession of Fundraising’ AFP Philanthropy Day, Hartford, CT, November.

Sargeant A (2014) Building Donor Loyalty: What Can We Do Differently?, Grizzard Gateway Conference, San Diego Hilton, San Diego, CA,  March.

Sargeant A (2014) Successful Bequest Fundraising: Lessons from Research, Grizzard Gateway Conference, San Diego Hilton, San Diego, CA,  March.

Jaccard, J., Milkman, K and Sargeant, A (2014) Motivating Behavior Change, Planned Parenthood Federation of America National Convention, Washington DC, March.

Sargeant A (2014) Successful Bequest Fundraising: Lessons from Research, Planned Giving Group of Indiana, Indianapolis Marrott Hotel, Indianapolis, IN, April.

c) Selected professional journal articles

Sargeant A. (1995) ‘Do U.K. Charities Have A Lot To Learn?’. Fundraising Management, June, pp14-16. NY

Sargeant A. (1996) ‘Soliciting The Corporate Pound -A Survey Of Corporate Givers’, Professional Fundraising, October, pp28-29.

Sargeant A. (1997), ‘He Ain’t Heavy He’s My Donor’, Direct Response, Feb, p36.

Sargeant A. (1997), ‘Don’t Be Afraid Of The Numbers - Supplementing Database Records With Market Research’, Fundraising Management, Vol28, Iss9, pp22-27.

Sargeant A (1998) ‘Called To Account’ Investors Chronicle, pp54-56.

Sargeant A (1998) ‘Where To Draw The Line’ Investors Chronicle, Charities Annual Review, pp24-26.

Sargeant A (1999) ‘Nonprofit Marketing: The Defence of a Discipline’, International Journal of Nonprofit and Voluntary Sector Marketing (Editorial), 4(1), pp4-7.

Sargeant A and McKenzie J. (1999), ‘The Lifetime Value of Donors: Gaining Insight Through CHAID’, Fundraising Management, March, pp22-27.

Sargeant A (1999) ‘Why Do Donors Stop Giving?’, Professional Fundraising, September, pp12-14.

Sargeant A (2000) ‘Donor Overboard’, Philanthropy Matters, 10(1), pp6-7.

Sargeant A (2001) ‘American Pie Chart’, Professional Fundraising, September, pp18-20

Sargeant A (2001) ‘Donor Motivations’, Giving USA 2001, AAFRC Trust for Philanthropy, pp54-7.

Sargeant A and Lee S (2001) ‘Public Trust and Confidence in the Voluntary Sector’, Professional Fundraising, October, pp12-15.

Sargeant A (2001) ‘Web Based Fund Raising: Is Anyone Making Any Real Money?, Oct, 32(8), pp20-24.

Sargeant A (2002) ‘Much Ado About Nothing’, ICFM Update, April, p4.

Sargeant A (2002) ‘Fundraising Is Not Something To Be Sorry For’, Third Sector, Issue230, pp14.

Sargeant A (2002) ‘Fundraising Costs To Go On Website’, IoF Update, May, p3.

Sargeant A (2002) ‘Researching The Researchers’, Professional Fundraising, June, pp25-28.

Sargeant A and Jay E (2002) ‘Steward Little’ Professional Fundraising, October, pp16-19.

Sargeant A and Jay E (2003) ‘Qualms and Lists’, Professional Fundraising, July, pp14-15.

Sargeant A (2003) ‘Downright Dangerous!’ Professional Fundraising, Mid October, pp16-19.

Sargeant A and Jay E (2004) ‘Trust and Confidence Is A Preference of the Habitual Voyeur of What is Known As Fundraising’, Professional Fundraising,  Mid October, pp22-23.

Sargeant A (2004)’ PGI Tips’, Professional Fundraising, November, pp14-15.

Sargeant A (2005) ‘New Research Could Change How Committed Giving Is Viewed Forever’, Professional Fundraising, Feb, p14-15.

Sargeant A (2005) ‘Stand Out From The Crowd’, Professional Fundraising, Feb, pp22-23.

Sargeant A (2005) ‘Index Linked’ Professional Fundraising, Mid May, pp22-24.

Sargeant A and Farthing P (2005) ‘Donor Commitment: What Is It? What Drives It and Why Does It Matter?’ Charity Times, March,  pp20-24.

Sargeant A (2005) ‘Online Giving: What Lessons Can We Learn?’ Professional Fundraising, September, p14.

Sargeant A (2005) ‘Now We Know Commitment Does Drive Loyalty’, Professional Fundraising, October, p16.

Sargeant A (2005) ‘Index Markers’ Professional Fundraising, Mid October, p20-23.

Sargeant A (2005) ‘Fundraisers Must Take Research Seriously’, Professional Fundraising, November, p14.

Sargeant A (2005) ‘Double Trouble is on the Horizon for the Sector’, Professional Fundraising, December, p14.

Sargeant A (2005) ‘Trust in Charties’ Work Is Built on a Firm Foundation’, Third Sector, 7th Dec, p25.

Sargeant A (2006) ‘Centre Offers A Wealth of Opportunity’, Professional Fundraising, February, p14,

Sargeant A (2006) ‘Famous Five Reasons Why Donors Give,’ Professional Fundraising, March, p12.

Sargeant A (2006) ‘Online Fundraising: Worth It’s Wait In Gold’, Professional Fundraising, April, p12.

Sargeant A (2006) ‘Keeping Hold Of Your Fundraising Volunteers’, Professional Fundraising, May, p12.

Sargeant A (2006) ‘What Is The True Price of Fundraising’ Professional Fundraising, June, p12.

Sargeant A (2006) ‘The Fundraising Promise is Both Negative and Dull’. Third Sector, Dec 13th, p22.

Sargeant A (2007) ‘Brands Relate To More Than Income Alone,’ Third Sector, 24th January, p17.

Sargeant A and Pidgeon S (2007) ‘Driving The Research Agenda,’ Professional Fundraising, February, 20-23.

Sargeant A (2007) ‘The Gold Practice For Performance,’ Raising The Bar: Professional Fundraising’s Guide To Great Fundraising, Plaza Publishing, p7.

Sargeant A (2007) ‘Sector Calls For More Research Into Donor Behaviour As Leaders of Centre for Charitable Giving and Philanthropy Announced,’ Professional Fundraising, December, p5.

Sargeant A (2007) ‘The Retention Challenge,’ Leadership and Management for the Third Sector, Issue 1, December, p33-36.

Shang J and Sargeant A (2008) ‘Philanthropic Psychology: The New Kid on the Block’, ProfessionalFundraising, September, p27-28.

Sargeant, A., Saxton, J. And Shang, J. (2008) Avenues for New Research: What Do Fundraisers Want? The Nonprofit Times, Dec 8th, c1-12-1-08.

Sargeant A and Saxton J (2009) ‘Avenues For New research: What Do Fundraisers Want?’ Professional Fundraising, January, pp20-23.

Sargeant A (2009) ‘A Smart Move’, Caritas, January, pp 15-19.

Sargeant A (2009) ‘Bad News From The U.S: Giving Has Been Badly Hit, and the UK Will Surely Follow’, Third Sector, July 7th, p7.

Sargeant A (2009) ‘Building Donor Loyalty’, Global Connections, 55, p1.

Sargeant A (2009) ‘Fundraising Is A Profession’, Third Sector, Nov 17th, p35.

Sargeant A (2010) ‘Making Fund Raising A Real Profession: Next Steps’, Chronicle of Philanthropy, 37, 39.

Sargeant A and Rooney P (2010) ‘Ongoing Support: Give Donors A Reason To Stay Loyal’, Nonprofit Times, May 15th, p7.

Sargeant A (2010) ‘Why Trust Matters’, Fundraising, July 5th,  p8-10.

Sargeant A (2011) ‘Do As you Say And Say As You Do’ Fundraising & Philanthropy Australia, p16-18.

Sargeant A and Shang J (2011) ‘Fundraising Education: A Fork in the Road’, The Nonprofit Quarterly, Summer, 48-52.

Sargeant A (2011) 'Lifting Response Can Give Donors A Backache'  Nonprofit Times, p13, December 1st

Sargeant A and Garris R (2012) Balancing Risk and Opportunity, Alliance, 17(3), p14.

Sargeant A and Schulman K (2013) Measuring Donor Loyalty: Loyalty Runs Deep, and Metrics Such as the Net Promoter Score Can Be Too Simplistic. Fundraising Success Magazine. Available at http://www.fundraisingsuccessmag.com/article/measuring-donor-loyalty-beyond-net-promoter-score/1

Sargeant A (2013) ‘Why Getting The Right Data and the Right Researchers is Key, Institute of Fundraising Blog, Available at http://www.institute-of-fundraising.org.uk/blog/why-getting-the-right-data-and-researchers-is-key/ April.

d) Academic peer reviewed journals

Shang J and Sargeant A (2009) Clear Insights: Philanthropic Psychology, Advancing Philanthropy, May/June, pp28-33.

Sargeant A (2009) ‘Reflections on the Emergence of a Field,’ International Journal of Nonprofit and Voluntary Sector Marketing, 14(4), 311-316.

Merchant A., Ford J.B and Sargeant A (2010) ‘Charitable Organizations’ Storytelling Influence on Donors’ Emotions and Intentions.’ Journal of Business Research, 63(2010) 754-762.

Merchant A., Ford J.B and Sargeant A (2010)) ''Don't forget to say thank you': The effect
of an acknowledgement on donor relationships', Journal of Marketing Management, 26: 7, 593 — 611

Sargeant A., Shang J and Shabbir H (2010) ‘The Social Marketing of Giving: A Framework for Public Policy Intervention, Public Management Review 12(5), 635-662.

Lee, Z. and Sargeant, A. (2011) ‘Dealing with social desirability bias: an application to charitable giving’ European Journal of Marketing, 45(5), 703-719.

Sargeant A and Hudson J (2011) Developing planned giving at the Salvation Army Southern Territory, International Journal of Nonprofit and Voluntary Sector Marketing, 16(3), pp237—250.

Sargeant, A and Shang J (2011).  Bequest Giving: Revisiting Donor Motivation with Dimensional Qualitative Research. Psychology and Marketing, 28(10), 980-997

Sargeant A, Hudson J and Wilson S (2012) Donor Complaints About Fundraising: What Are They and Why Should We Care?, Voluntas, 23, 791-807.

Sargeant A (2013) ‘Donor Retention: What Do We Know & What Can We Do About It?’ The Nonprofit Quarterly, Summer, 12-23.

Routley, C., Hudson, J and Sargeant A(2013) Developing Relationships With In Memoriam Charitable Donors: Insights from the Bereavement Literature, Social Business, 3(2), 143-161.

e) Research reports

Sargeant A and Kaehler J. (1998), ‘Charities and Fundraising Costs - Just What Is The Benchmark?’, in Pharoah C and Smerdon M (Eds) Dimensions of the Voluntary Sector, West Malling, Charities Aid Foundation, pp227-229.

Kaehler J and Sargeant A (1998), ‘Accounting For Differences In Charities’ Administration Costs’, in Pharoah C and Smerdon M (Eds) Dimensions of the Voluntary Sector, West Malling, Charities Aid Foundation, pp230-235..

Sargeant A (2000) Improving Donor Retention: How Can Charities Build Loyalty?, in Dimensions 2000, Volume 2, Pharoah C (Ed), Charities Aid Foundation, West Malling.

Sargeant A., Jay E and Lee S (2002) Major Gift Philanthropy: Individual Giving To The Arts, Arts and Business, London.

Sargeant A, Jay E and Lee S (2003) The Future of Giving, The Giving Campaign, London.

Sargeant A and Breeze B (2004) A Blueprint For Giving, The Giving Campaign. London.

Sargeant A, Hudson J and Jay E (2006) Fundraising Training in the U.K: An Assessment of Current Provision, Institute of Fundraising, London

Sargeant A (2008) Donor Retention: What Do We Know and What Can We Do About It? A Report for the Association of Fundraising Professionals, Washington DC.

Sargeant A and Shang J (2008) Identification, Death and Bequest Giving, A Report to AFP and Legacy Leaders

Sargeant A and Shang J (2009) ‘Modelling Donor Attrition in Direct Dialogue and Door-To-Door Fundraising’ A Report to the Public Fundraising Regulatory Association, (PFRA), London.

Sargeant A and Jay E (2009) Measuring Supporter Satisfaction: A Research Report, A Report to the National Society for the Prevention of Cruelty to Children (NSPCC), London.

Sargeant A (2011) ‘Fundraising Complaints Report: Complaints Analysis’ in Fund Raising Standards Board Annual Report 2011, p23-24.

Sargeant A and Shang J (2011) Growing Philanthropy in the United Kingdom: A Report on the July 2011
Growing Philanthropy Summit, Bristol Business School/Institute of Fundraising.

Sargeant A and Shang J (2011) Growing Philanthropy in the United States: A Report on the June 2011 Growing Philanthropy Summit, Washington DC, Blackbaud Inc.

Sargeant A and Makhijani N. (2011) Future Frameworks for Development & Philanthropic Collaboration. Bellagio Initiative – Module Three Report, Rockerfeller Foundation, Bellagio, Italy.

Sargeant A., Shang, J and Harold, J. (2011) How To Help Donors Give Wisely, Chronicle of Philanthropy Webinar, December 6th,

Sargeant A and Shang J (2012) Risk and Philanthropy: Systemization, Education and Professionalization, A Report to the Resource Alliance and the Rockefeller Foundation, Rockefeller Foundation, New York.

Sargeant A and Shang J (2013) Outstanding Campaigns: What Makes Fundraising Truly Great? Report for Revolutionize Clayton Burnett, Fort Augustus, January.

f) Miscellaneous presentations

Sargeant A (2007) ‘Fundraising: Lessons From Research’, Presentation to Fund Raising School Faculty, November 6th, Indianapolis.

Sargeant A (2008) ‘Response To Filer Lecture’, Center on Philanthropy 20th Anniversary Meeting, November 7th, Indianapolis.

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