Engagement and communication are at the heart of research impact. The National Coordinating Centre for Public Engagement define public engagement as:
"...the myriad of ways in which the activity and benefits of higher education and research can be shared with the public. Engagement is by definition a two-way process, involving interaction and listening, with the goal of generating mutual benefit."
Whether you are engaging with the general public, reporting to funders or writing an impact case study for the next REF, understanding who your publics are and why they need to know about your research is key to generating profound and long-lasting research impact.
Follow the links below for more information on public engagement, communicating with your stakeholders and how to write a compelling impact case study.
