Open wide and step inside

Working in partnership to improve oral health and wellbeing in the South West
Open wide and step inside
Anna Batson, Plymouth Music Zone; Rob Witton, Director of Community-based Dentistry, Wendy Smith, Community Engagement Lead, Peninsula Dental Social Enterprise; Mark Andrews, Managing Director of Wrigley plc; and Arunangsu Chatterjee, TELMeD Lead, PUPSMD
Hundreds of primary-level schoolchildren packed into the Immersive Vision Theatre during the course of this term to watch a new short film aimed at improving oral health and wellbeing in the South West. Open Wide and Step Inside was produced in partnership between the University’s Peninsula Dental Social Enterprise and The Wrigley Company Foundation, and features a song created by Plymouth Music Zone. Dr Rob Witton, Director of Social Engagement and Community-based Dentistry, said the plan was to engage more than 2,000 children by September. “The reaction from children and schools has far exceeded my expectations and due to its success we are actively looking for more funding to continue to deliver the programme when it’s officially due to end later this year. And it’s been a fantastic example of partnership working, with the PDSE, the University, Wrigley’s, GlaxoSmithKline, Plymouth Music Zone and local schools all pulling together.”