Marketing - exchange modules

Become a driving force behind modern business - study marketing at the University of Plymouth. We offer both undergraduate and postgraduate exchange opportunities linked to the following courses: BSc (Hons) MarketingMSc Digital and Social Media MarketingMSc Brand and Design Management and MSc Management.

Included below is a list of all modules available for exchange students studying marketing at the University of Plymouth.

Please note following special requirements for our Marketing modules:

  • it is not possible to mix modules from different years (if you need additional credits you can apply for modules from other subject areas within the Faculty of Business)
  • the general pre-requisite for second year modules (except MKT215) is completed introductory Marketing module at your home institution
  • third year modules are offered to students who are majoring in Marketing and have relevant underlying knowledge. 

First year modules

All modules are 20 credits 

Semester 2:
  • MKT110 - Essentials of Marketing

Second year modules

All modules are 20 credits 

Semester 1:

  • MKT207 - Buyer behaviour and relationships
  • MKT208 - Marketing research
  • *MKT210 - Advertising, brand management and marketing communications
    (*Must be taken with MKT207. Requires exams and pre-requisites. Please consult the Exchange Coordinator before choosing this module)

Semester 2:

  • MKT209 - New product development and marketing planning
  • MKT211 - Digital marketing
  • MKT215 - Marketing Fundamentals

Third year modules

All modules are 20 credits

Semester 1:

  • MKT310 - International marketing
  • MKT315 - Marketing management 

Semester 2:

  • MKT316 - Public relations in the digital era
  • MKT317 - Strategic marketing management

Postgraduate exchange modules

All modules are 20 credits 

Semester 1:

  • MKT700A: Marketing and strategy

Semester 2:
  • MKT703: Innovation and new product development
  • MKT704: Branding and marketing communications
  • MKT717: Research Methods and Decision Making
  • MKT718: Social Media Theory