Marketing - exchange modules

Become a driving force behind modern business - study marketing at the University of Plymouth. We offer both undergraduate and postgraduate exchange opportunities linked to the following courses: BSc (Hons) Marketing and MSc Digital and Social Media Marketing.

Included below is a list of all modules available for exchange students studying marketing at the University of Plymouth.

Please note following special requirements for our marketing modules:

  • it is not possible to mix modules from different years (if you need additional credits you can apply for modules from other subject areas within the Plymouth Business school)
  • the general pre-requisite for second year modules (except MKT5001) is a completed introductory marketing module at your home institution
  • third year modules are offered to students who are majoring in marketing and have relevant underlying knowledge. 

First year modules

All modules are 20 credits 

Semester 1:
  • MKT4001 - Marketing in Action
Semester 2:
  • MKT4002 - Buyer Behaviour

Second year modules

All modules are 40 credits 

Semester 1:

  • MKT5001 - Advertising, Brand Management and Marketing Communications (Please consult the Exchange Coordinator before choosing this module)

Semester 2:

  • MKT5007 - Consumer Insight, Innovation and Marketing Planning

Third year modules

All modules are 20 credits

Semester 1:

  • MKT6001 - Contemporary Issues in Marketing (strong marketing background required)

Semester 2:

  • MKT6007 - Strategic Marketing
  • MKT6008 - Public Relations in the Digital Era

Second/third year elective modules

All modules are 20 credits

These modules are offered at both second and third year levels. Exchange students may select either based on their level of previous experience. Please consult the Exchange Coordinator for more information.

Semester 1:

  • MKT5002/6002 - International Marketing
  • MKT5005/6005 - Social Media Marketing and Practice
  • MKT5006/6006 - Digital Marketing

Postgraduate exchange modules

All modules are 30 credits 

Semester 1:

  • MKT7001: Marketing and strategy
  • MKT7002: Digital Marketing

Semester 2:
  • MKT7003: Digital analytics and marketing research
  • MKT7004: Social media theory and practice

If you want to come and have a chat please email us to make an appointment.

Appointments are generally available Monday to Friday between 10.00 - 11.30 and 14.00 - 15.30 on a pre-arranged basis.