Marketing - exchange modules

First year modules

All modules are 20 credits 

Semester 2:
  • MKT108 - Essentials of Marketing

Second year modules

All modules are 20 credits 

Semester 1:

  • MKT207 - Buyer behaviour and relationships
  • MKT208 - Marketing research
  • MKT210 - Advertising, brand management and marketing communications

Semester 2:

  • MKT209 - New product development and marketing planning
  • MKT211 - Digital marketing
  • MKT215 - Marketing Fundamentals  

Third year modules

All modules are 20 credits

Semester 1:

  • MKT310 - International marketing
  • MKT315 - Marketing management 

Semester 2:

  • MKT316 - Public relations in the digital era
  • MKT317 - Strategic marketing management

Postgraduate exchange modules

All modules are 20 credits 

Semester 1:

  • MKT700A - Marketing and strategy
  • MKT708 - International marketing (January starters) 
  • MKT709 - Strategic brand management
  • MKT710 - Brands, culture and society
  • MKT713 - Digital marketing

Semester 2:

  • MKT702 - Competitive marketing strategy
  • MKT703 - Innovation and new product development
  • MKT704 - Branding and marketing communications
  • MKT711 - Brands and the value of design
  • MKT712 - Consumer psychology and brand behaviour
  • MKT714 - Social media practice
  • MKT715 - Relationship marketing and CRM