You will study the first two years of the BSc (Hons) Marketing degree with the option of choosing this pathway in your final year. Providing you with the understanding and skills to critically evaluate the scope of marketing and the ethical application of theory and concepts in a range of not-for-profit sectors. You will develop a critical overview of the role, activities and integrative nature of ethical marketing and fundraising within non-profit and charitable organisations
- Extensive ethical consideration of and practical engagement with marketing and fundraising functions within not-for-profit organisations
- Maximum exemptions from the Institute of Fundraising's Certificate in Fundraising
- Join the Plymouth Junior Chamber and receive training and professional mentoring
- Receive Chartered Management Institute membership to boost your studies
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Plymouth Business School partnership with CMI
Chartered Management Institute membership for Plymouth Business School students
Chartered Management Institute (CMI) is the only chartered professional body dedicated to promoting the highest standards in management and leadership, constantly being at the forefront of all aspects of management training and thinking.
Plymouth Business School engage in a partnership with Chartered Management Institute to offer its students free CMI membership enabling them to use ManagementDirect - the online multi-media knowledge base providing instant answers to every managerial challenge you can think of.
Find out more about our partnership and how to join CMI