Plymouth Business School

BSc (Hons) Marketing with Foundation Year

Become a driving force behind modern business. Our degree has deep industry ties and years of student feedback, which we use to shape the course and continuously adapt it to reflect current issues. You’ll become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising or marketing research.

The course starts with a foundation year 0, specifically designed to introduce and develop essential skills for success in higher education, including critical thinking and research skills, and the knowledge and understanding of key facets of business, accounting and economics.

Careers with this subject

Our successful graduates are highly employable. Enhance your learning experience with the opportunity of a paid internship and a range of field trips, and engage with local businesses and charities to provide live consultancy projects. Our Marketing graduates have been employed by companies such as 3M, Apple, the BBC, Harley-Davidson, McLaren, Unilever, Barclaycard, Ben Sherman, British Airways, Hewlett Packard, IBM, Sara Lee, Radox, the National Trust, Wrigley’s and Microsoft.

Key features

  • Distinguish yourself professionally with an accredited degree - this course is accredited by The Chartered Institute of Marketing, The Institute of Direct and Digital Marketing and The Market Research Society. Receive maximum exemptions from the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing.
  • Be inspired by our teaching staff, who are widely published in their field and who have wide professional marketing expertise.
  • Position yourself highly with future employers. The University's BSc (Hons) Marketing was ranked joint second for employability in the Complete University Guide rankings.
  • Gain real world experience and be involved in a number of ‘live’ consultancy projects.
  • Kick start your career and take a year in industry as a marketer with a major corporation, a dynamic agency or start your own business.
  • Join our successful graduates in careers in areas including marketing management, advertising and marketing research in multinational, small business and not for-profit sectors. Our graduates have been employed in companies such as Apple, Barclaycard, Ben Sherman, British Airways, Hewlett Packard, IBM, Sara Lee, Radox, The National Trust, Wrigley’s and Microsoft.
  • 89 per cent of students agreed staff were good at explaining things; 83 per cent agreed they got sufficient advice and guidance; 85 per cent were satisfied overall and 90 per cent were in work/study six months after finishing. (source: 2018 NSS and 2018 DLHE survey results available on Unistats*).

Course details

  • Year 0
  • In this year, you’ll experience a supportive environment to assist in the transition to successful study in higher education. You will learn about academic writing, critical thinking skills and begin to develop your research skills, as well as develop your knowledge and understanding through an introduction to key aspects of business, accounting and economics. You’ll also have the opportunity to do independent research into an area of your studies that interests you, with a supervisor to guide and support you through the process.
    Core modules
    • ECN001 An Introduction to Economics

      This module provides an introduction to the key theories and concepts of modern economics, and essential mathematical modelling and statistical analysis skills in order to explore contemporary economic issues.

    • STO001 Introduction to Academic Writing

      The module will provide participants with an introduction to the themes of Being Enterprising, Education for Sustainable Development (EfSD) the international context, and governance/ citizenship and within this thematic context will develop a range of academic and professional skills including: researching (multimedia); critical thinking, academic writing; feedback and reflection. The module will provide a thorough underpinning to working and learning in a higher education context and will provide opportunities for reflecting on formative and summative feedback.

    • STO002 Introduction to Business and Accounting

      The module will introduce the components, functions & context of a business including contemporary organisational constructs. Participants will explore the impact of different models on purpose, values, stakeholders & reporting. Globalisation, sustainability, ethics and entrepreneurship are core themes. Accounting principles including cash-flow, income statements & balance sheets will be introduced & the relationship between management theories accounting explored.

    • STO003 Research Skills

      The module will enable students to experience research skills at an introductory level and to develop a range of academic and professional skills within the area of research. Students will work as part of small teams within research topics that will develop their understanding the importance of effective collaboration to deliver sound outputs. The module also aims to bring students mathematics ability to the required level for undergraduate level.

    • STO004 Supervised Research Project

      The student integrates subject specific knowledge and skills to develop a specialist area of knowledge in depth and - with supervision from a subject specialist - conducts their own research investigation and reports their findings.

  • Year 1
  • In your first year, you examine marketing and business basics and develop effective practical approaches to complex situations – putting theory into practice with topics such as marketing, economics, accounting and workplace behaviour. You develop a thorough appreciation of business operations and have the opportunity to take a digital marketing qualification.

  • Year 2
  • From in-depth analysis of consumer behaviours and market research, to product development and brand management, you explore the world of marketing in more detail. Learn to use theory to create solutions to complex marketing problems with real companies. You have the opportunity to take a professionally renowned digital marketing qualification.
  • Optional placement year
  • You are strongly encouraged to undertake a placement year. Placement opportunities are available in a wide variety of companies, from start-ups to blue chips, across the world. Alternatively, you could start or run your own business.

  • Final year
  • Focus more on the theoretical and strategic aspects of marketing, investigating the contemporary and international issues. Undertake an independently researched dissertation project that sets you apart from the crowd in a marketing subject of your choice.

Every undergraduate taught course has a detailed programme specification document describing the course aims, the course structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

The following programme specification represents the latest course structure and may be subject to change:

BSc Marketing with Foundation Year Programme Specification Sep19 6668

The modules shown for this course are those currently being studied by our students, or are proposed new modules. Please note that programme structures and individual modules are subject to amendment from time to time as part of the University’s curriculum enrichment programme and in line with changes in the University’s policies and requirements.

Entry requirements

UCAS tariff

32 - 80

BTEC: 18 Unit BTEC National Diploma/QCF Extended Diploma: Pass PPP-MMP in any subject.


BTEC National Diploma modules

If you hold a BTEC qualification it is vital that you provide our Admissions team with details of the exact modules you have studied as part of the BTEC. Without this information we may be unable to process your application quickly and you could experience significant delays in the progress of your application to study with us. Please explicitly state the full list of modules within your qualification at the time of application.

International Baccalaureate: 24-25 overall to include 4 at any subject at Higher Level. English and Maths accepted within: Higher Level = 4, Standard Level = 5.

ITELTS: If overseas and not studying English within IB – Must have IELTS: 6.0 overall with 5.5 in all elements.

New Irish Highers: From 2017 32-80 points.

Access courses: Pass Access Course (any subject) plus GCSE English and Maths grade C / 4 or above or equivalent.

City and Guilds Level 3: We will accept with a minimum of Merit overall alongside a good GCSE profile, including English and Maths grade C / 4.

Cyprus Apolytirion: 15/20 to 16/20 overall to include a pass in Maths and IELTS: 6.0 overall with 5.5 in all elements.

GCSE’s or equivalent: Maths and English at Grade C/4 or City and Guilds; Key Skills Level 2 will be considered on an individual basis.

Fees, costs and funding

EU applicants should refer to our dedicated Brexit webpage for details of the implications of the UK’s plans to leave the European Union.

New Student 2019 2020
Home/EU £9,250 £9,250
International £13,400 £13,800
Part time (Home/EU) To be confirmed To be confirmed
Full time fees shown are per annum. Part time fees shown are per a number of credits. Please note that fees are reviewed on an annual basis. Fees and the conditions that apply to them shown in the prospectus are correct at the time of going to print. Fees shown on the web are the most up to date but are still subject to change in exceptional circumstances.

Additional costs

This course is delivered by the Faculty of Arts and Humanities and more details of any additional costs associated with the faculty's courses are listed on the following page: Faculty of Arts and Humanities additional costs.

How to apply

All applications for undergraduate courses are made through UCAS (Universities and Colleges Admissions Service). 

UCAS will ask for the information contained in the box at the top of this course page including the UCAS course code and the institution code. 

To apply for this course and for more information about submitting an application including application deadline dates, please visit the UCAS website.

Support is also available to overseas students applying to the University from our International Office via our how to apply webpage or email international-admissions@plymouth.ac.uk.

Assessment breakdown

  • @ Year 0 - 86% coursework, 14% exams
  • @ Year 1 to final year - 25% exams, 75% coursework

Joseph's student experience

Joseph Bacon, final year BSc (Hons) Marketing student at the University of Plymouth, shares his experiences studying his degree in the city of Plymouth.


"The learning environment is relaxed and respectful of yourself as a young professional, you feel treated like an equal."

People