School of Art, Design and Architecture

BA (Hons) Immersive Media

Immersive technologies such as virtual reality, augmented reality, immersive audio and mixed reality now allow us to take traditional 2D experiences further by putting us inside incredible virtual environments, or by blending the real world with augmented digital content. Immersive media enhance the world around us by giving us access to information and knowledge in new, stimulating, useful and entertaining ways.

Learn how to create content for this exciting new form of media and contribute to the way we will communicate, work and play in the future.

This course is not available for September 2019 entry

Join the course in September 2020.

Careers with this subject

The combination of new digital tools and devices, with the creative skills you will learn on this course, will equip you to develop not just new content, but to contribute to the creation of whole new markets and industries. From immersive gaming and interactive art, to flight simulations and surgical training tools, the possibilities are endless.

Key features

  • Access to the School’s Immersive Technologies Suite
  • Be part of a vibrant and creative academic community in the School of Art, Design and Architecture
  • Work with students from across the university from the Schools of Health, Engineering and Business
  • Be at the cutting edge of this exciting emerging sector of the creative economy
  • Draw on support from specialised tutors with extensive industry and academic experience
  • Engage with live client briefs, giving your creativity real-world impact and learn how to build, and sell, your own immersive products, services and experiences

Course details

  • Year 1
  • The first year allows you to experiment with a range of immersive technologies and learn the fundamentals of immersion, narrative, character and environment creation. You will undertake a series of short, quick workshops and projects that help you to develop key skills in producing compelling content for immersive media.

    Core modules
    • IMR401 Introduction to Immersive Technologies

      This module introduces students to the issues and challenges involved in designing immersive experiences through a variety of technical mediums. Through practice-based experiments, the module familiarises students with various techniques and tools used to create engaging and compelling immersive experience.

    • IMR402 Audience and Immersion

      This module introduces students to the history and theory of immersive experiences, both digital and non-digital. It explores the core concepts behind the idea of immersion and the relationship of the audience, or user, to such experiences.

    • IMR403 Narrative and Interactive Storytelling

      This module allows students to develop interactive storytelling through techniques such as storyboarding and script development.

    • IMR404 Character, Atmosphere and Environment

      Students will explore the practical and theoretical fundamentals of effective environment and character design.

  • Year 2
  • The second year of the course introduces you to the numerous commercial contexts in which immersive media can add value and be deployed. It provides you with valuable enterprise and entrepreneurial skills that will be essential in your future employability. You will additionally learn how to develop your own workflow process and continue to learn more essential technical and creative skills.

    Core modules
    • IMR501 Production, Processes and Workflows

      This module provides an opportunity for students to develop particular workflows and working methodologies while developing engaging content that sits within the chosen digital framework.

    • IMR502 Enterprise Contexts

      This module explores the dynamic changes sweeping through traditional industries such as health, heritage, tourism and manufacturing brought about by the impact of new immersive technologies. Group production projects will create opportunities for students to explore the practical issues of developing interdisciplinary projects.

    • IMR503 Live Brief

      This module allows students to work individually to develop a solution to a live brief to produce an immersive experience.

    • IMR504 Commercialising Immersive Experiences

      This module introduces students to the concepts of entrepreneurship through the practical exploration of creative enterprise. This module affords students the opportunity to develop a new product/company related to the immersive/experience economy.

  • Placement year (optional)
  • Use this year to get a placement in industry, work for yourself as a freelancer, or take the opportunity to develop your own business or idea for and immersive service or product. A well spent placement year will help you to broaden your range of skills and appreciate your final year in the context of real-world development.

    Core modules
    • FAPY602 Industry Placement

      A 48-week period of professional training spent as the third year of a sandwich programme undertaking an approved placement with a suitable company. This provides an opportunity for the student to gain relevant industrial experience to consolidate the first two stages of study and to prepare for the final stage and employment after graduation.

  • Final year
  • Your final year allows you to develop a major piece of independent work which will consolidate the skills you have learnt throughout the course and provide you with an excellent portfolio piece. You will also develop additional collateral for self-promotion when you are seeking employment.

    Core modules
    • IMR601 Personal Portfolio

      This module affords students the opportunity to focus on employment or postgraduate possibilities through the development of a personal portfolio that incorporates personally relevant investigations into organisations/opportunities.

    • IMR602 Final Major Project Proposal

      The project entails a significant student led negotiated programme of work initiated through close liaison with an allocated supervisor and developed from a student¿s particular interests.

    • IMR603 Final Major Project Consolidation

      The project entails a significant student led negotiated programme of work initiated through close liaison with an allocated supervisor and developed from a student¿s particular interests.

    • IMR604 Immersive Event

      This module is designed to allow students to develop, present and realise an artistic concept for an immersive event. Working within their peer group students will learn skills associated with pre-production, production and post-production.

Every undergraduate taught course has a detailed programme specification document describing the course aims, the course structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

The following programme specification represents the latest course structure and may be subject to change:

BA (Hons) Immersive Media Programme Specification 2019-20

The modules shown for this course are those currently being studied by our students, or are proposed new modules. Please note that programme structures and individual modules are subject to amendment from time to time as part of the University’s curriculum enrichment programme and in line with changes in the University’s policies and requirements.

Entry requirements

UCAS tariff


from a minimum of two A levels.

GCSE: Grade C/4 or above in Maths and English.

International Baccalaureate: 28 points overall.

Other: Portfolios are required, ideally with face-to-face interviews. International applicants can send their portfolios, followed by a telephone or web interview. Students who can demonstrate excellent design skills and capabilities may receive improved offers.

English language requirements.

For a full list of all acceptable qualifications please refer to our tariff glossary.

Fees, costs and funding

EU applicants should refer to our dedicated Brexit webpage for details of the implications of the UK’s plans to leave the European Union.

New Student 2019 2020
Home/EU To be confirmed To be confirmed
International To be confirmed To be confirmed
Part time (Home/EU) To be confirmed To be confirmed
Full time fees shown are per annum. Part time fees shown are per a number of credits. Please note that fees are reviewed on an annual basis. Fees and the conditions that apply to them shown in the prospectus are correct at the time of going to print. Fees shown on the web are the most up to date but are still subject to change in exceptional circumstances.

Additional costs

This course is delivered by the Faculty of Arts and Humanities and more details of any additional costs associated with the faculty's courses are listed on the following page: Faculty of Arts and Humanities additional costs.

How to apply

All applications for undergraduate courses are made through UCAS (Universities and Colleges Admissions Service). 

UCAS will ask for the information contained in the box at the top of this course page including the UCAS course code and the institution code. 

To apply for this course and for more information about submitting an application including application deadline dates, please visit the UCAS website.

Support is also available to overseas students applying to the University from our International Office via our how to apply webpage or email

Immersive Dome
Immersive Vision Theatre
<p>Immersive Vision Theatre -&nbsp;&nbsp;an astronomy presentation made to the students as part of a course by Ben King