School of Art and Media

BA (Hons) Graphic Communication with Typography

Develop innovative ideas and concepts in response to design briefs, and creatively solve design problems using words and typography. With employers placing great emphasis on graduates having typographic knowledge, you’ll stand out in the job market. Good graphic communication relies on the important relationship between type and imagery... Or maybe type can be the image?

UCAS tariff
280
UCAS course code
W215
Institution code
P60
Duration
3 years
Course type
Full-time
Location
Plymouth

Key features


Course details

  • Year 1
  • We'll introduce you to the foundations of good communication design and basic design principles, as well as typography and its relationship with imagery. Set briefs will help you engage with conceptual thinking and experimentation, we encourage risk-taking. Take advantage of access to industry-relevant software as well as our letterpress and printmaking studios.
    Core modules
    • CART400PP Conscience (Communicating an Ethical Message)

      Students explore `Big Picture¿ ethical / sustainability issues in contemporary society. A real-world problem is researched / established through collaboration across Subject areas and students explore different visual responses through critical evaluation of each other¿s practice. Students are encouraged to consider future, holisticism, conscience, caring, imagining, listening, mindfulness, contemplation, soul, spirituality, grace and nourishing ¿ important to ethical understanding.

    • GCOM431 Editorial Design

      Students explore editorial design in relation to graphic communication. Students are encouraged to consider how typography, image and output might play a part in editorial design. Working methodology and conceptual thinking in the context of creating editorial design is developed. Issue-based content is researched and developed into an essay.

    • GCOM441 Identity Design

      Students explore identity design in relation to graphic communication. Students are encouraged to consider how typography, image and output might play a part in identity and branding design. Working methodology and conceptual thinking in the context of creating graphic identity is developed. Contextual graphic design/communication content is researched and developed into an essay proposal.

    • GCOM451 Information Design

      Students explore information design in relation to graphic communication. Students are encouraged to consider how typography, image and output might play a part in design for information. Working methodology and conceptual thinking in the context of creating design for information is developed. Contextual graphic design/communication content is researched and developed into an essay.

    • GCOM421 Type and Image

      This module extends graphic communication thinking and encourages exploration of both typographic and image based solutions to design problems. Issue-based content is introduced and developed. Working methodology and conceptual thinking is further developed. Awareness of graphic design as a subject is extended.

    • GCOM411 Type as Image

      This module introduces students to graphic communication thinking and encourages exploration of typographic solutions to design problems. Research, working methodologies and conceptual thinking are introduced and developed. Awareness of graphic design as a subject is introduced and explored.

  • Year 2
  • You'll expand your knowledge and confidence of communication design principles and enhance your critical and presentation skills. You’ll undertake work placements, work on live briefs and enter design competitions. You'll explore communication design career interests and have opportunities to study abroad and share your work in the end-of-year exhibition.
    Core modules
    • GCOM511 Designing with Type A

      This module extends and develops students¿ typographic practice gained in stage one. A complex graphic communication problem is answered typographically. Aesthetic understanding of typographic design as well as conceptual communication skill is developed.

    • GCOM551 Looking Forward

      This module synthesizes creative, cognitive and technical skills learned so far in preparation for stage three. A broad range of subjects is given. Students construct a written design brief (including a schedule of work) to reflect their personal aims and ambitions in relation to graphic communication and design (typography, identity, editorial, information).

    • GCOM560 Understanding Design Contexts and Influences

      This module progresses an individual research project, towards an essay, which is a study of the work of a practitioner/practitioners of graphic communication. It also provides group research meetings and tutorials, culminating in a presentation, representative of the whole group¿s efforts. There is a series of lectures covering a range of historical and contextual design topics. Each presentation is an investigation into a particular theme within design history and follows the line of influence into contemporary graphic communication.

    Optional modules
    • GCOM521 Communicating Editorial

      This module extends and develops students understanding of identity and branding design. A complex identity/branding design problem involving a range of items is addressed. Aesthetic understanding of identity/branding design as well as conceptual communication skills are developed.

    • GCOM531 Communicating Identity

      This module extends and develops students understanding of identity and branding design. A complex identity/branding design problem involving a range of items is addressed. Aesthetic understanding of identity/branding design as well as conceptual communication skills are developed.

    • GCOM541 Communicating Information

      This module extends and develops students understanding of design for information. A complex information design problem involving different graphic systems or languages is addressed. Aesthetic understanding of design for information as well as conceptual communication skill is developed.

    • GCOM500 Design Negotiated

    • GCOM580 Exchange

      Designed to extend students¿ experience and understanding of subjects through study abroad. Students spend a minimum of ten weeks at an approved international institution offering complementary graphic communication/design options as a major subject. An opportunity to increase communication skills, self-reliance, cultural awareness and vocational prospects. Based on this period, students¿ present a critical evaluation of their educational, cultural and personal experience in GCOM585, which must be taken in conjunction with this module.

    • GCOM585 Exchange Presentation and Report

      This module follows the exchange module experienced by students who choose to study at an institution abroad (module GCOM580). Upon return the student prepares a presentation and a written report based on their experience of studying abroad, incorporating an insight into the methods by which work was achieved, the technologies available and the academic/cultural influences of the institution visited.

  • Final year
  • In your final year, you’ll undertake self-led study relating to a career in design or postgraduate study. Your major project will reflect your passions and ambitions, and you will produce a dissertation. In addition to the core award, you can choose from three industry-related award options: identity and branding, editorial and publishing or information design. Your work will be shared with the international art and design community at the end-of-year-degree show and D&AD New Blood.
    Core modules
    • GCOM611 Designing with Type B

      After reflecting on stage two learning experiences, and in relation to chosen aims and subject options (typography, identity, editorial, information), students, in negotiation with the tutor, construct a brief that presents a complex graphic communication problem which relates to personal interests. The problem is expected to be solved typographically.

    • GCOM631 Facing Out

      Looking forward to completion of the programme, students consider employment or postgraduate possibilities that reflect personal aims/ambitions. Personal portfolios are prepared/presented, self-promotion `packages¿ are designed. Investigation of external bodies/ organisations that might benefit portfolio development and/or future learning will be undertaken.

    • GCOM641 Major Project

      After self-initiated reflection, research and consultation with tutors, a written design brief and schedule of work is presented outlining a complex/substantial graphic communication task. Upon approval, the student undertakes self-directed and negotiated study leading to the production of a major body of work reflecting chosen aims, interests and subject option.

    Optional modules
    • GCOM621 The Competition

      Students are presented with several competition briefs. One is selected for research/development. A brief is constructed (by negotiation with a tutor) that relates to a chosen subject option (typography, identity, editorial, information). It must provide an original/ challenging graphic communication task and reflect personal interests/knowledge base.

    • GCOM660 The Dissertation

      This is the dissertation module, which requires that stage 6 Graphic Communication with Typography students research, analyse and write a consistently argued dissertation. Students will demonstrate academic skills relating to selection of appropriate methodology and suitable methods of research. Academic writing styles and correct referencing systems will be used.

    • GCOM670 The Extended Dissertation

      This is the extended dissertation module, which requires that stage 6 graphic communication with typography students research, analyse and write a consistently argued dissertation of sufficient depth. Students will demonstrate advanced academic skills relating to selection of appropriate methodology and suitable methods of research. Academic writing styles and correct referencing systems will be used.

Every undergraduate taught course has a detailed programme specification document describing the course aims, the course structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

The following programme specification represents the latest course structure and may be subject to change:

BA Hons Graphic Communication with Typography 3887

The modules shown for this course are those currently being studied by our students, or are proposed new modules. Please note that programme structures and individual modules are subject to amendment from time to time as part of the University’s curriculum enrichment programme and in line with changes in the University’s policies and requirements.

Entry requirements

UCAS tariff
280 tariff points from a minimum of two A levels.

International Baccalaureate
24 points.

18 Unit BTEC National Diploma/QCF Extended Diploma
DDM.

All access courses
Pass a named Access to Higher Education Diploma (preferably art and design or combined), with at least 33 credits at merit and/or distinction.

GCSE
Mathematics and English Language grade C.

Equivalent qualifications may be considered.

English language requirements.

An interview and portfolio presentation are required for entry onto this course.

See our interview and portfolio advice for further information.


Fees & funding

For all information about tuition fees, please visit our fees and funding pages.

How to apply

All applications for undergraduate courses are made through UCAS (Universities and Colleges Admissions Service). 

UCAS will ask for the information contained in the box at the top of this course page including the UCAS course code and the institution code. 

To apply for this course and for more information about submitting an application including application deadline dates, please visit the UCAS website.



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Information required by UCAS

Institution code
P60
UCAS code
W215
Campus code
There is no campus code
Application deadline
See UCAS website for deadline dates
Apply now
http://www.ucas.com/apply

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Find out more from our open days section or register to come and see us using a short open day registration form.

DREAM with BA (Hons) Graphic Communication with Typography

Being a graphic communicator can be a dream job. The course has enabled students to get work as designers in great places, locally, nationally and internationally.

Find out about where this course could take you

SPEAK with BA (Hons) Graphic Communication with Typography

Enhance your distinct voice by choosing a design industry-related specialism in your final year.

Discover your final year study options

THINK with BA (Hons) Graphic Communication with Typography

With strong links to the University’s research centres and with design research modules embedded into the course, your learning will be shaped by the very latest research and trends.

Discover the course’s relationship with research

Interviews and portfolio advice with BA (Hons) Graphic Communication with Typography

The Graphic Communication with Typography course requires all students to attend an interview at Plymouth University, bringing with them an up-to-date portfolio of work.

Your portfolio should demonstrate originality, depth of learning, evidence of engagement.

Get some hints from the programme lead about your portfolio

What will you do with BA (Hons) Graphic Communication with Typography?

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