School of Art, Design and Architecture

BA (Hons) Digital Design Innovation

This course engages with revolutionary digital technologies as part of the Industry 4.0 agenda. Focused on high-value markets such as manufacturing and the creative economy, this course invites you to develop digital design and fabrication skills applicable to a range of fields such as architectural technology, mechanical engineering design, and industrial design. You will become a highly skilled, creative and business-savvy professional able to join the emerging and fast-growing digital sector.

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No 1 overall Young University for Art, Design and Architecture in the UK

Times Higher Education Young University Rankings 2018

Key features

  • Join fast-growing industry sectors with a degree from the number 1 Young University for Art, Design and Architecture (Times Higher Education World University ranking 2018) and in the First-Class Category of Sustainable Universities in the UK (People and Planet Green League 2015).
  • Develop valuable transferable skills in digital design, design thinking and digital fabrication applicable to a range of industry sectors such as manufacturing, advanced construction and industrial design.
  • Benefit from our newly developed workshop spaces, with state-of-the-art equipment and technical support for digital fabrication and immersive visualisation.
  • Gain multidisciplinary experience in a vibrant project-based learning environment by working alongside BA/BSc students, associate tutors from industry and academic staff from the School of Art, Design and Architecture, and the School of Engineering.
  • Gain valuable workplace experience with a year-long placement in industry in the UK or abroad between years 2 and 3. Our industry links will help you find a placement, boosting your studies with practical experience and developing the contacts that can lead to future employment.
  • 100 per cent coursework. No exams!
  • Explore the Industry 4.0 revolution with site visits and field trips, where you will observe a range of sectors, innovative solutions and technology development and practices within and outside the UK.
  • Opportunity to pursue postgraduate studies as well as cross-collaboration with other courses such as, among others, MA Smart Urban Futures, MSc Advanced Engineering Design, MA Digital Media Design, MA/MSc Integrated Design Innovation and/or MSc High Performance Buildings.

Course details

  • Year 1
  • Year 1 will introduce you to basic digital design and fabrication technologies. In a project-based environment, you will apply those skills in the resolution of industry challenges with the support of associate tutors, technical and academic staff. Your studio course is additionally supported by electives in semester 2 that will help you develop the skills necessary to meet the requirements for either your BA (Art and Design) or BSc (Engineering) degree.

  • Year 2
  • In Year 2, your skills will be furtherly developed through advanced modelling and fabrication techniques. A system of electives will allow you to acquire knowledge and skills associated to design thinking and methodologies, as well as subject specific knowledge in the form of elective courses to support your own professional interests and employability opportunities in advance of the optional placement year.

  • Optional placement year
  • The optional placement year gives you the opportunity to engage with revolutionary industry digitalisation technologies by working in the UK or abroad. Throughout the placement year your learning will be monitored and supported by academic staff, in order to assure the relevance, mentoring and professional development required at this stage of the course.

  • Final year
  • In your last year of studies, you will join the course to conduct your final project. This year includes a dissertation component to allow you to engage with an emerging intellectual territory, as well as business and entrepreneurship skills to increase your employability opportunities and further develop your understanding of economic, regulatory and intellectual property aspects of your professional field.

Every undergraduate taught course has a detailed programme specification document describing the course aims, the course structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

The following programme specification represents the latest course structure and may be subject to change:

BA Digital Design Innovation Programme Specification 2019–20 6599

Entry requirements

UCAS tariff


A level

Minimum of 2 A levels, General Studies accepted.

International Baccalaureate

28 points overall. If overseas and not studying English within IB, must have IELTS 6.0 overall with 5.5 in all other elements.

18 Unit BTEC National Diploma/QCF Extended Diploma

DDM (Distinction Distinction Merit).

All access courses

Pass a named Access to Higher Education Diploma with at least 33 credits at merit and/or distinction.

Progression from Extended Science

Students who pass the Extended Science year are guaranteed progression to one of the Faculty’s BSc (Hons) courses and detailed advice will be provided by the Admissions Tutor.

English language requirements

For a full list of all acceptable qualifications please refer to our tariff glossary.

How to apply

All applications for undergraduate courses are made through UCAS (Universities and Colleges Admissions Service). 

UCAS will ask for the information contained in the box at the top of this course page including the UCAS course code and the institution code. 

To apply for this course and for more information about submitting an application including application deadline dates, please visit the UCAS website.

Support is also available to overseas students applying to the University from our International Office via our how to apply webpage or email