Plymouth Graduate School of Management

MSc Brand and Design Management

As consumers become more sophisticated and the choice of products even greater, the need to differentiate through strategic brand and design management has become increasingly important. With this programme you’ll explore the value of brand and design management in an era of increasingly saturated markets. As well as developing brand-related theoretical understanding and practical focus, you’ll have the opportunity to develop entrepreneurial, leadership, research and communications skills.

Key features

  • Receive one-to-one mentoring from an experienced brand professional currently working with a locally, nationally or internationally recognised organisation. Take advantage of their expertise to develop your practical skills and understanding of the industry, and access the insider information to help you prepare to enter the workplace.
  • Build the breadth of knowledge that allows you to succeed by developing a practical and theoretical understanding of all aspects of brand and design management, including: consumer psychology; managing creative people; trademark, copyright and branding law; entrepreneurship; leadership and product policy and portfolio management.
  • Explore the wider context of brands in today’s society and how they are affected by and influenced by political and cultural trends.  You will develop the “big picture” thinking help you stand out of the crowd.
  • Benefit from access to a dedicated seminar series delivered by executives from organisations within the industry and branding, advertising and design agencies.
  • Build the practical skills with a programme focused upon hands-on learning, delivered by staff that are active researchers within the subjects they teach.
  • Supplement your academic studies with field trips to visit organisations that have developed or have been instrumental in developing unique, innovative or powerful brands, giving you access to unique insights into the industry.

Course details

  • Year 1
  • Core modules
    • MKT712 Consumer Psychology and Brand Behaviour

      This module provides theoretical and practical insights into the psychology of consumers with specific relevance to brand behaviour in business contexts. It identifies how understanding consumer psychology impacts on branding, marketing and management decisions.

    • SRE712 Research Methods for Decision Making

      This module focuses on the application of common approaches to researching brands, markets and customers. It will introduce you to the research approaches utilised by professionals in the brand value management field to gather evidence to help inform decision making on market position of a brand and the relationship and understanding of the brand to the consumer. The module emphases the importance of collecting and analysing, appropriate, accurate and relevant information to support these decision-making processes. There is an emphasis on acquiring practical research skills throughout the module that can be transferred to a variety of research settings.

    • LAW711 Trademark, Copyright and Design Law

      The law relating to trade marks, copyright and designs provides a range of mechanisms whereby brand owners can protect their assets. The module introduces students of brand and design management to this area of law, analyses the legal mechanisms available to protect brands, and critically evaluates the strategies used by brand owners to secure and enforce their legal rights.

    • MKT711 Brands and the Value of Design

      This module undertakes to provide students with the necessary knowledge required to empathise, as well as work with designers/creatives that have brand creation, innovation and 'newness' as central to their profession. In particular, it brings into focus key issues surrounding the complex and critical issues of brand creation and innovation through brand engagement, and debates how to integrate business objectives and market evaluation with a brand designer's intuitive practice.

    • HRL710A Leadership and Management Essentials

      This module will provide learners with a rigorous framework of knowledge, skills and understanding concerning leadership and management that they will need whatever the degree of specialisation they later elect to follow.

    • MKT709 Strategic Brand Management

      The brands organisations own are amongst their most valuable assets. This module outlines strategies marketers can employ to build, manage and measure brand equity. The key themes of customer-based brand equity, brand positioning, managing brand elements, using integrated marketing communications to build brand equity; secondary brand associations; brand measurement, brand architecture and hierarchy, new product branding and brand extensions are introduced and critically appraised through reference to contemporary journal articles.

    • MKT710 Brands, Culture and Society

      Examine current themes and issues in branding in relation to wider social, cultural and political contexts. This includes a particular focus on brand values and organisational culture. Through a variety of case studies, drawn particularly from the literature on branding place and nature, we discuss the challenges and opportunities that are associated with transmedia marketing and celebrity culture. This touches on key debates concerning identity and consumption, and the power of online and offline media to influence behaviour.

    • MKT707 Product Policy and Portfolio Management

      As markets become more global, consumer preferences change, and new technologies disrupt industries, organizations need to develop new products and services to survive. However, new product development is risky and many new products and services fail. This module introduces students of brand and design management to key elements of the new product development and marketing process in the broader context of the organization and its long-term performance in a competitive environment. It focuses on the managerial decisions and actions that affect new product success and how organizations can manage risk and interdependence between projects.

    • ENT705SU Entrepreneurship and Small Business Growth

      This module will develop a critical understanding of the methods of analysing growth strategies for the small business sector to determine the optimum way business ideas and projects can be taken to a higher level of growth, and in that way make a more substantial contribution to socio-economic growth in their regions

Every postgraduate taught course has a detailed programme specification document describing the programme aims, the programme structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

The following programme specification represents the latest programme structure and may be subject to change:

MSc Brand and Design Management 16 17 5345

The modules shown for this course or programme are those being studied by current students, or expected new modules. Modules are subject to change depending on year of entry.

Entry requirements

BA / BSc Degree

Normal minimum entry requirements are a Lower Second / 2:2 class honours degree in a relevant subject e.g. business and management, graphic design, psychology or sociology.

APEL

Candidates who do not possess a first degree or who have been awarded a third class honours or pass degree may be considered for the programme on the basis of previous work experience or relevant training.  Candidates will be interviewed by the programme manager, and if appropriate may be required to complete an assessment to demonstrate they have the necessary knowledge and skills to allow entry. 

Candidates will need to complete all modules on the programme, and therefore APEL will not be considered for any modules on the MSc Brand and Design Management degree itself.

Language Requirements

Candidates will be required to be competent in English.  Candidates whose first language is not English require IELTS 6.5 (with a minimum of 5.5 in each element) or equivalent in a secure English language test.  If the candidate’s English language does not meet the above standard, they will be given the opportunity to complete one of the University’s pre-sessional English language courses.

Fees, costs and funding

New Student 2017 2018
Home/EU £7,500 To be confirmed
International £13,250 To be confirmed
Part time (Home/EU) £400 To be confirmed
Part time (International) Check with School To be confirmed
Full time fees shown are per annum. Part time fees shown are per 10 credits. Fees are correct at the time of publication and may be subject to change.

How to apply

Applying for postgraduate taught study

The University aims to make the application procedure as simple and efficient as possible. Our Postgraduate Admissions and Enquiries team are on hand to offer help and can put you in touch with the appropriate faculty if you wish to discuss any programme in detail. If you have a disability and would like further information about the support provided by Plymouth University, please visit our Disability Assist Services website. Support is also available to overseas students applying to the University from our International Office via our how to apply webpage or email international-admissions@plymouth.ac.uk.

If you would like any further information please contact the Postgraduate and Enquiries team:

Telephone: +44 (0)1752 585858

Email: admissions@plymouth.ac.uk 


Submitting an application

Apply for postgraduate study using our online postgraduate application form.

Alternatively you can download a copy of the application form to be submitted by hand, by post or via email with accompanying attachments.

Additional guidance information can also be downloaded on how to fill in the postgraduate application form.

 

Applying for postgraduate research study

The University aims to make the application procedure as simple and efficient as possible. The Graduate School are available to answer any queries on our postgraduate research degrees.  If  you have a disability and would like further information about the support provided by Plymouth University, please visit our Disability Assist Services website. Support is also available to overseas students applying to the University from our International Office via international-admissions@plymouth.ac.uk

If you would like any further information please contact the Graduate School:

Telephone: +44 (0)1752 587640

Email: graduateschool@plymouth.ac.uk


Submitting an application

Apply for postgraduate study using our online postgraduate application form.

Alternatively you can download a copy of the application form to be submitted by hand, by post or via email with accompanying attachments.

Additional guidance information can also be downloaded on how to fill in the postgraduate application form.

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