Exploring the major challenges in today’s marketing world, MPhil/PhD Marketing will provide you with inspiring opportunities to undertake top level research into marketing, product development and distribution matters. Supervised by scholars renowned in their fields, you’ll explore current issues arising from the latest developments in research and industry practice, enriching the literature on your chosen topics.
Meanwhile, you’ll grasp research methodology and gain analytical and evaluative skills for understanding complex issues. You would have the opportunity to employ one or more traditional and innovative research methods to do this, be they quantitative or qualitative. The fulfilment of MPhil/PhD Marketing will enhance your capabilities to pursue a progressive career in industry or academia.