Summer Consultancy Project with Plymouth Argyle FC (PAFC)

As part of their BSc (Hons) Business Management course, students conducted a project with PAFC, sharing their expertise and enhancing their employability skills.

Our partners at Plymouth Argyle Football Club are benefitting from student expertise through this project as the findings identified by our students will be used to improve the supporter experience.

The challenge set by Plymouth Argyle Football Club’s communications team was to explore ways to improve communications between PAFC and its supporters. This would be achieved by providing information to improve the functionality and relevance of the information on the club website, based on an audit into other club websites.

The majority of the report consisted of a comparison between FLi (Football League Interactive) and non-FLi websites, which supply websites for over 80 clubs.

FLi allowed them to compare strengths and weaknesses while also looking for features or layout based observations that could be implemented on the PAFC website, to enhance the customer experience. 

The students specifically focussed on current practice and levels of proactivity which were compared against competitors, both locally and nationally.

“I believe this project has benefited Plymouth Argyle by giving them the tools and information to streamline and enhance their club websites, resulting in a better experience for the club supporters.”
 - Dave Ackrell, Project Manager PAFC.
“Besides benefitting Plymouth Argyle, it has also given students including myself an invaluable experience and has no doubt enhanced our employability skills by working with these external partners.”
- Colin Berry,  BSc (Hons) Business Management student.
Seeing a project through from start to finish and knowing their research will be applied to real projects is excellent experience for our students as they will gain vital knowledge in project management and learn how to work with external clients.

“Working with an external client has given me a great deal of confidence. I had never done anything like this; it was an incredible opportunity to actually contribute to the day-to-day running of communications at Plymouth’s professional football club, PAFC.”
- Sandra Kozlowska, BSc (Hons) Business Management student.

Internship case study

This opportunity with Plymouth’s professional football club is enabling me to develop my knowledge, key skills and enhance my CV.

Sam Thomas, BA (Hons) Business Studies with Plymouth Argyle FC Community Trust Internship.

Sam Thomas