As part of their BSc (Hons) Business Management course, students conducted a project with PAFC, sharing their expertise and enhancing their employability skills.
Our partners at Plymouth Argyle Football Club are benefitting from student expertise through this project as the findings identified by our students will be used to improve the supporter experience.
The challenge set by Plymouth Argyle Football
Club’s communications team was to explore ways to improve communications
between PAFC and its supporters. This would be achieved by providing
information to improve the functionality and relevance of the information on
the club website, based on an audit into other club websites.
The majority of the report consisted of a comparison between FLi (Football League Interactive) and non-FLi websites, which supply websites for over 80 clubs.
FLi allowed them to compare strengths and weaknesses while also looking for features or layout based observations that could be implemented on the PAFC website, to enhance the customer experience.