Creative Economy

Plymouth awarded share of Cultural Development Fund

A project to build Plymouth’s creative industries and nurture creative people power has been awarded £3.5 million by the Department for Digital, Culture, Media and Sport.

The University has partnered with Plymouth City Council, Destination Plymouth, Mayflower 400, Plymouth College of Art and the Real Ideas Organisation (RIO) to create iMayflower.

The money is part of a £20m Cultural Development Fund for the regions announced by Culture Secretary Jeremy Wright. An additional £750,000 has been awarded to Mayflower400, with the remaining £2.75m to help fund new creative sector initiatives in the city – like the Illuminate light festival in which the University is a key partner.

The Illuminate Festival of Light at the Royal William Yard, which, this year, took place at various venues around the city

Virtual Reality Show: Cirque Du Soleil

Dive into the surreal world of acclaimed circus troupe, Cirque Du Soleil, through the wonders of virtual reality.

29 November – 1 December 2019, Immersive Media Lab, Roland Levinsky Building

Immerse yourself in three thrilling VR films that will transport you to vibrant lands, rich with strange spectacles and illusions, where fire and water dance and mystical beings roam. With oceanic acrobatics, breathtaking battles, snake-like contortions and astonishing aerials, this spectacular journey of the senses is not to be missed.

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The University’s vision is to be recognised as a leading player in the growth, productivity and resilience of the Creative Economy in the South West. Working alongside our talented staff, students and strategic partners towards an ambitious common goal, the University aims to achieve a step-change in Plymouth’s Creative Economy; making it a more attractive place to study, live, work and visit. 

Over the last five years, the University has played a leading role in the development and delivery of key externally funded projects including:

Horizon - a £1.1 million collaborative programme of visual contemporary arts, funded through Arts Council England’s (ACE’s) Ambition for Excellence fund, which aimed to achieve a major ‘step-change’ in Plymouth’s visual arts ecology.

The South West Creative Technology Network (SWCTN) - a £6.5 million collaborative project, supported by Research England, designed to drive the growth of the regional creative economy.

Cultivator - a £2.6 million collaborative project, supported by ERDF, ACE and Cornwall Council, designed to offer business support to the Creative Industries across Cornwall and the Isles of Scilly.

iMayflower - a £5.9 million collaborative project, supported by the Department for Culture, Media and Sport’s (DCMS’) Cultural Development Fund, designed to build Plymouth’s Creative Industries and nurture creative people power across the city.

We have also invested Higher Education Investment Funding (HEIF) to support a wide range of internal projects and initiatives, aligned to the priorities of the UK Industrial Strategy, the Creative Industries Sector Deal and local economic growth strategies, all focused on applying Open Innovation and Knowledge Exchange (KE) to support economic growth in the Creative Economy. 

Collectively, these projects have significantly increased KE capacity, which in turn has increased support for academics and students to increase their profile, impact and visibility, enhance the student experience and graduate outcomes, and businesses and organisations to develop new products, services and experiences and gain access to skills, talent and resources.