Joe Hobson - BSc (Hons) Marketing graduate

Current employer: Star Surf Camps UK Ltd

Current job title: Founder and CEO

Current location: Plymouth

“We have taught royals, celebrities, young and old, and championed the Star Surf ethos and lifestyle to over 10,000 people worldwide.”
Tell us about your career path since graduation.

For about six years now I have been running Star Surf Camps after setting up the business with my best mates, Sami Khalaf and Pablo Prieto. We decided to spread our love for surfing and live the dream, providing packages in Europe, Asia, Africa, and North America.

Has your career path changed since graduation?

Absolutely. I started as a surf instructor and over the years have had a hands-on role within the business, managing camps, assuming the role as camp chef, and then taking over management of our surf school and office. This eventually led to our relocating to the UK, and now I manage the office here and Star Surf HQ.

What is the most difficult thing which you have faced in your career?

Working with your best friends is a gift but also a burden. You share the stress, the highs and lows, but you also take three times as long to reach a decision. The hardest thing is keeping a business head on at times when you just want to surf together and enjoy the camp atmosphere.

What is the best, most exciting or fun thing that you have done in your career?

We have taught royals, celebrities, young and old, and championed the Star Surf ethos and lifestyle to over 10,000 people worldwide. I still love getting involved in the surf lessons, but perhaps the most rewarding work has been our recent involvement with the Wave Project and Surfers Against Sewage: two amazing charities who epitomise everything we aspire to be. I feel honoured to be involved with them.

What advice would you give to anyone wanting to get in to the same line of work?

Be honest, passionate, and hardworking. Make other people smile with what you do and the work and customers will come to you.

How did studying at Plymouth help you?

I met both my business partners at Plymouth University, learnt the ropes of teaching surfing and managing groups whilst running the University Surf Club, and I continue to work closely with the University by mentoring, providing advice, and attending alumni events. This all helps me keep my feet on the ground, whilst also giving me the opportunity to reach out to an audience which I wouldn’t usually meet in my day to day environment.

Would you recommend undertaking a course with Plymouth University, and why?

Yes, if you love the ocean and still want a solid business degree then I cannot think of a better university! Watching the University grow from strength to strength over the years makes me proud to call myself a Plymouth graduate. I meet many people in the European surf industry who come through Plymouth and it’s always a great icebreaker to have that in common.