Marketing & HR Executive at E3 Consulting - Zoe Toseland

Course: BA (Hons) Architecture

Current location: Southampton

“Studying at Plymouth helped with my confidence… I gained a lot of transferable skills from my time at university that I use every day in my current role.”

Tell us about your career path since graduation.

When I initially graduated I focused my job search on looking for Part 1 architecture roles. However, after a time I re-evaluated what I wanted to do and widened my search to look for other opportunities. I was aware that a key limitation was my lack of work experience; therefore, I started looking for internships to build up my experience. I applied for a marketing based role at E3 Consulting (the company where I currently work) which is a firm of specialist property tax surveyors. Although this is in a very different field to architecture, I liked the fact that it was still property related and a different side of the property industry. I started on a two week internship, involved in a variety of areas of the business; and this has now developed into a marketing focused role where I have a good amount of independent responsibility. This includes monitoring and maintaining activity with Client Care, as well as managing the company website, social media strategy, email marketing campaigns, as well as content creation and creative design of collateral and online marketing materials. I also support the company’s HR process and take an active role within the company’s recruitment, induction, and training as well as developing and improving existing HR procedures and processes.

What is the most difficult thing which you have faced in your career?

Having to re-evaluate what I wanted to do and look at what wider skills I had to offer – skills not necessarily related to what I thought I would go into. Getting on the career ladder is a big challenge, but once you find something that suits you then lots of opportunities will open up.

What is the best, most exciting or fun thing that you have done in your career?

I was lucky enough to be sponsored by my company to do a professional diploma in marketing. I had not really anticipated doing any further studies, but I felt that it was a great opportunity to develop my technical understanding of the field, particularly in a new industry. Although it was a major challenge, I really enjoyed how it worked alongside my day to day job and allowed me to feel more confident in what I was doing. I also regularly have the opportunity to go on work trips around the country for various reasons, which is always really interesting.

What, if anything, would you do differently if you could?

I would definitely make more use of the careers support at Plymouth University and seek to gain more work experience whilst I was still studying.

What advice would you give to anyone wanting to get in to the same line of work?

People come into marketing from different fields; it’s a case of finding somewhere that fits and being enthusiastic about the subject to develop your knowledge.

How did studying at Plymouth help you?

Studying at Plymouth helped with my confidence and although I didn’t go into the field I studied for, I gained a lot of transferable skills from my time at university that I use every day in my current role.

Would you recommend undertaking a course with Plymouth University, and why?

Yes, I really enjoyed my time at Plymouth and I think it’s a really vibrant and engaged university.