A modular approach
Every webpage on our site is built by adding different content modules to a standard page template in our CMS – we call these feature panels.
This modular design approach allows us to reuse and combine these feature panels in various ways across our website. It's a bit like Lego, adding one brick to another to create a wall – or in our case, a page.
A modular approach is especially beneficial for large organisations with multiple audiences, where anticipating the content needs of every page requires considered thought.
Page design is always content-led. Content drives page design because every piece of content should be matched with a design to best serve the page goal.